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Revised Strategic Plan - Essay Example

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Name: University: Course: Tutor: Date: Revised Strategic Plan Introduction Strategic planning for various health centers is of paramount importance. This is because of the ever-emerging serious medical cases that need proactive approach to both prevention and treatment…
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Revised Strategic Plan

Download file to see previous pages... This is because, for instance, the global detection rate is still low for TB leading to a fear that over 50% of patients with this disease have not been diagnosed so far despite having 1.6 million cases of deaths reported in 2005 only. In this paper, the approach given to the analysis has taken into consideration the aspects of knowledge-economy management since skills and knowledge that human resources has together with the information technology practices have played an important role in realizing the strategic plans that Brooke Army Medical Center (BAMC) has seen. Brooke Army Medical Center Located at Fort Sam Houston, San Antonio, BAMC is one of the USA Medical Commands. This Health Science Centre belongs to the University of Texas and the USUHS teaching hospital. It also has the Army Burn Center. This hospital currently has the capacity of 450 beds for inpatient care which is a JCAHO-accredited facility that could still be expanded to a tune of 653 beds if at all a disaster emanates. The services offered by this health center comprise of general medical and surgical services, pediatric and adult primary care clinics, specialty clinics, emergency services, clinical, wellness and prevention, veterinary care and also offers environmental health services. This organization has had to tackle its strategic plans with a keen eye, revising it with time as changes occur both in the local and global environment. Various tools, proven to be effective in the strategic planning process, have been put to use in this exercise (BAMC). These have been TOWS and Portfolio analysis, among others meant to find a lasting solution to strategic alignment in healthcare provision. TOWS analysis This is a very effective way that is used to combine the internal strengths of BAMC’S strengths with its external opportunities and threats; and linking its internal weaknesses with those external opportunities and threats in its process of coming up with a well-developed strategy. While doing the above, strengths are considered one after the other as is the case of SWOT with every opportunity so as to establish how this internal strength could assist in optimization of the available opportunities. Same is done for threats in determining how external threats could be mitigated by the internal strength. The weaknesses are listed in reference to SWOT analysis to find out how the internal weakness could be eliminated by the use of each external opportunity. Finally, all the weaknesses are listed, one after the other with each threat. This is to establish how both could be done away with. The analysis has been presented in the tabulation below: Table 1: TOWS analysis of BAMC Internal Strengths: 1. Stronger R&D and Medical Engineering 2. Strong Medical team that is both professional and well trained Internal Weaknesses: 1. Heavy reliance on government support for major projects 2. Rising medical costs External Opportunities: 1. Growing number of insured patients 2. Public goodwill for the Army medical services provision SO: 1. Build reliable state-of-the art medical units to support premium and ICU patients 2. Increase medical staff to cater for the growing public support since more patients are expected WO: 1. Charge more for insured patients to support healthcare provision needing huge government support so as to be self-reliant 2. Seek government subsidies on BAMC’s medical supplies such as tax waiver to offer more health services to the growing public ...Download file to see next pagesRead More
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