Nobody downloaded yet

Nike - Case Study Example

Comments (0) Cite this document
Summary
For Nike as a whole the company has managed to forge a level of consumer acceptance and brand equity that's enviable to most of their competitors. The company faces stiff competition in the international market with the merger of Adidas and Reebok. By learning from past mistakes the company has overhauled itself to better compete and adapt to changes in the marketplace and operational risks…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Nike Case Study
Read TextPreview

Extract of sample
"Nike"

Download file to see previous pages Maintaining a level of high innovation, operational efficiency, and driving the creative and wild spirit of the brand culture will continue to be the differentiating factor between Nike and their closest competitors in the marketplace. The major competitors for Nike are: Adidas/Reebok- Both are very established brands domestically and especially internationally with a loyal customer base. For Adidas their key demographics are especially the 35 and older crowd. Their grass roots presence and their history of amateur sports sponsorship especially in soccer has allowed the company to maintain its position as the number two performance apparel and footwear company of Europe. Reebok with their strong market presence, strong endorsement, and fashion focus has captured a significant portion of the market share. 1) Nike has grown from its humble beginnings back in 1962 when Phil Knight started Blue Ribbon Sports the precursor to Nike to become the world’s largest athletic footwear and apparel company. Nike as a brand became known for its edginess, innovation and cutting edge technology. The brand's focus on performance and true innovation has built a high level of consumer acceptance and brand equity from serious athletes and amateurs and as a direct consequence the general public alike. Through savvy marketing campaigns, key sponsorships of professional athletes, sport leagues, teams, and its tradition for continuous technological and operational improvements the company has maintained its leadership position in the industry both domestically and internationally. By shifting its focus towards the consumer and not just the product Nike succeeded in capturing and maintaining the largest market share in the industry. 2) Despite incredible success in the domestic market by the 1980's Nike passed Adidas as the number one domestic athletic shoe company. Nike faced a lot of difficulty getting a foothold in the European market with formidable competitors like Adidas and Puma controlling over 75% of the athletic shoe and apparel market. By adapting its marketing campaign to suit its target audience and through savvy marketing and grassroots efforts Nike has developed its brand equity to become the market leader in the world. By becoming the world's largest athletic shoe and apparel company in the world Nike has had to face a lot of criticism for their unfair labor practices in their Asian manufacturing facilities. 3) Sponsorship deals with athletes like Michael Jordan and Tiger Woods were crucial to development of Nike's brand image as a whole. One of the key elements that helped Nike develop its brand equity domestically and internationally was through a marketing strategy where individual markets saw ads that featured local heroes and athletes and through direct financial support of local sport leagues and teams in the markets they served. Becoming an official sponsor for world renowned international sport events such as the Olympics places the brand in a unique position to increase the brand's goodwill, consumer confidence, and increases loyalty to the brand as a whole. 4) By becoming the number one athletic footwear and apparel company Nike is open to a diversity of operational factors and exposure that need to be constantly monitored. Nike's corporate image was negatively affected when allegations of unsafe work ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/geography/1415911-nike-case-study
(Nike Case Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/geography/1415911-nike-case-study.
“Nike Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/geography/1415911-nike-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nike inc
...?CASE STUDY Table of Contents Table of Contents 2 Nike, Inc. – A Case Study 3 References 6 Nike, Inc. – A Case Study Nike Inc. is an US based companyoperating in the consumer goods sector. It is a well known brand all over the world. Nike Inc. is headquartered at Beaverton, Oregon and was founded in 1964, when it was known as Blue Ribbon Sports. Along with its subsidiaries, Nike Inc. is engaged in the business of textiles, apparels, footwear and other accessories. It is recognized as a global leader in designing, developing, sales and marketing of athletic footwear and other accessories. It sponsors many well known sports person engaged in different...
3 Pages(750 words)Case Study
Nike Ethics Case
...Ethical issues involved in the Nike case Nike is the largest supplier of athletic shoes, apparels and certain sports equipments. Although, it is a highly successful company, it continues to face ethical issues due to problematic working conditions in its manufacturing units in Third World countries. “Nike's wealth, its detractors claimed, was built upon the backs of the world's poor” (Case). Nike only supplies the products and has been using the manufacturing units in China, Vietnam, Indonesia, etc. In those units or “sweatshops” (as they were called negatively), the working conditions were hazardous and the employees were forced to work for long hours, without...
6 Pages(1500 words)Case Study
NIKE: Managing Ethical Missteps
...? NIKE: Managing Ethical Missteps NIKE: Managing Ethical Missteps Introduction While Nike is a giant manufacturing company specializing in the production of indoor and outdoor footwear’s and sweatshirt, it is also among the best managed companies in the world. However, this is from the economic point of view. There are many cases that might lead to the fall of the manufacturing giant, and these cases are mainly ethical despite the fact that the company has not been in the limelight for ethical and professional malpractices (Brian, 2009). Discern How a More Effective Ethics Programs and a More Viable Code of Conduct Could Have Mitigated the Ethical Issues Faced by Nike. Nike failed to implement internal programs aimed at detecting... and...
4 Pages(1000 words)Case Study
Nike Case Analysis
...?Nike: A Case Analysis number] Nike: A Case Analysis From its humble beginnings as Blue Ribbon in 1964, Nike has grown to become one of the top suppliers of sports apparel in the world today (Ferrell, Fraedrich, & Ferrel, 2011, p. 386). As of 2009, Nike is composed of 600 contracted factories, and has presence in more than 180 countries around the world (Nike Inc., 2009, p.8). As of May 31, 2009, Nike has more than 800, 000 employees in its factories located in 46 countries. Add to this figure the company’s suppliers, shippers, retailers and distributors, the figure rises to more 1 million people. For fiscal year May 31, 2009, the company...
5 Pages(1250 words)Case Study
Nike case study
...? Nike Case Study Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Yes. I believe Nike should be accountable for any act concerning workers’ poor conditions in factories situated beyond United Sates’ borders despite the company not owning them. This is because what these factories are trading comprises Nike’s products besides being the main entity benefiting immensely from this mode of distribution channels. In addition, products manufactured as well as distributed by these companies subcontracted to Nike also are products of the mainstream. Therefore, Nike ought to compel these companies to conform to the already set guidelines meant... to...
4 Pages(1000 words)Case Study
Nike Corporation
...I NIKE EARLY BEGINING: Nike has long been a very familiar whether in the field of garments or shoes or even other accessories used on a daily basis. People from all walks of life use and are familiar with this Brand Name as it is reliable and now grown to be a world wide organization. Wearing or using any merchandise that carries the logo NIKE or just its simple sign of a tick mark automatically puts anyone in the high fashion sector of society. Nike like all other big brand names was not always as famous and as well known as it is today, it too has seen a very long and hard journey to finally reach its destination that has now won it the title of fame and reliability...
3 Pages(750 words)Case Study
NIKE
...Nike Table of Contents Introduction 3 Question 3 Question-2 4 Question-3 5 Question-4 6 Question-5 6 Question-6 8 Question-7 8 Conclusion 9 References 10 Introduction Nike had began its rather modest journey in Oregon in the late 1960s, as an enterprise run by two sports enthusiasts – Phil Knight and Bill Bowerman. Even though the company was known as Blue Ribbon Sports (BRS) in the beginning, it was Knight’s wish to rechristen it as Dimension Six. However, the third employee of the company, Jeff Johnson, suggested a different name that he came across in his dream. More than a dream, it was perhaps a divine intervention, as the name was Nike – “the winged Greek Goddess of victory”...
6 Pages(1500 words)Case Study
Nike
...Nike Company Introduction Since its foundation in 1964, Nike Company has developed to one of the biggest multinational company in the globe; the company is famous for production of apparels such as sports shoes that are mostly used by sportsmen and women such as athletics. In addition to footwear, the company also produces a variety of sports accessories such as golf and footballs (Frisch, 2008). The essay will relay an analysis on the company’s Strengths, weaknesses, opportunities and threats. Mission and Vision Every company must have a vision and mission; this normally aids the company in realizing its main objectives hence giving it ideas on what ought to be done in order to achieve these objectives...
2 Pages(500 words)Case Study
Nike Sweatshops
...The utilitarianism ethical framework works on the premise of maximizing the benefits and reducing the suffering and harm as well as other negative consequences (Rachels, 2003). Utilitarianism aims at identifying the suffering and the negatives present in such an organization. Then it starts finding solutions and alternatives which can in the end completely eliminate the suffering and replace it with positives or at least try to maximize the happiness. This framework is basically used by human rights activists as it makes the most sense in terms of employee-employer relationship as will be examined below. This framework will work with the business case on Nike Inc. because previously Nike was operating...
2 Pages(500 words)Case Study
Nike: A Powerhouse
...Nike: A Powerhouse Nike: A Powerhouse Against: There are a number of considerations related to why it would be best for Nike to adopt a conservativeapproach to business. One of the major considerations is the Nike brand. The case study indicated that Nike’s logo “Just Do It” and its brand identity were major contributing factors to the company’ success over Reebok and Adidas. If Nike were to adopt a more aggressive strategy than it is possible that the company’s reputation, embodied in this brand identity would be compromised. Additionally, Nike’s current business model has proven largely effective in addressing the needs...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Nike Case Study for FREE!
Contact Us