Marketing Plan - IPhone 5 - Case Study Example

The iPhone is increasing its market share due to the extreme loyalty of the existing Apple customers as well as the branding of the product; so far their marketing strategy has been immaculate. After going on sale in 2007, the Iphone has not looked back. The growth reasonably slow in the start, has increased dramatically over the years as improved versions are being introduced almost annually to quench the thirst of technology hungry customers looking for a product full of style. The Iphone 5 that will be launches through Kwantlen’s Apple Store will have pre-loaded applications and software that will help students and teachers at the campus to interact better and with ease.

The biggest competition of Iphone 5 is the Blackberry Torch and Motorola’s Razor, as they all boast to be tech-savvy and sleek in style. Existing users of the Apple products, however, are also part of the target market for the newer version. Brand perception and brand loyalty has been the biggest strength of Apple over the past half decade and Apple continues to cash in on this intangible asset that is only increasing in quantity over time. However, weaknesses include the rumours of a faulty reception and battery issues as have been claimed by some users.

Another issue is the exclusive nature of iTunes. Apple can capitalize on its strength of branding and continue to offer products in different categories. They have no imminent threats as long as they keep on top to technology of their competition. The launch price of the product will be higher than the retail price of the current phone owing to the originality of the product as well as the added features to this specific model. The availability of these pre-loaded phones will be for the students enrolled in Kwantlen’s campuses only, increasing originality, and decreasing wait times.

The basic product placement would be done through the distribution of the phone to the professors at a discounted price so that the usage of the product by the professor directly increases product penetration to the 9000 students studying in all the campuses. Iphone 5: The fifth generation Iphone is expected to be launched soon. Iphone 4 was the 4th generation of iphones released for the public. Considerably different in its looks and style from its predecessor, it was an instant hit. However, there are certain features that are still wanted by its die hard consumers that are now expected to be released in Iphone 5.

There are a number of changes that are expected in the newer version of the product. Rumours are already flying that the latest generation phone is already in production and trails are being conducted as this report is being formatted. The faithful Apple customers are looking forward to this release like anything; Iphone 4 was considered a huge success as it is different and advanced than its predecessor. However, there were glitches related to reception and hopefully this will be fixed in the new phone.

With the help of the USB connection, it will be easier to transfer files. The Iphone is user friendly and will have applications that will help increase student-teacher communication and acceptability at the academic area. The touch screen is patented and is the best in its smart phones category. Therefore, the preloaded academic material and applications will also help improve student-teacher acceptability.