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- Strategic Leadership - Case Study Example

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Intel’s strategy in dynamic random access memory (DRAMS) was to capitalise on product design whereby it will be seen as the first to market newest products in the market. Its products were unique in that they were very complex in the technology that was used in their manufacturing…
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Case Study - Strategic Leadership
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Download file to see previous pages The Japanese manufacturers of DRAMS had a strategy of investing in manufacturing which gave them a manufacturing cost advantage compared to Intel. Japanese competitors were much faster in developing process technologies and improving yields as compared to Intel and this significantly contributed to its dramatic decline in market share in the DRAM market during the period mentioned above. As an executive leading a DRAMS producer between 1974 and 1984, I would certainly take certain steps as going to be outlined below in response to the changing trends in the industry. First and foremost, I would embark on a drive to combine both memory capacity and single power feature as one entity of the DRAM. The emergency of the Japanese competitors heralded a new trend whereby their DRAMS had a larger memory capacity compared to Intel which gave them a competitive advantage over Intel. However, Intel had a unique single power feature which could not be found on products produced by the other competitors. Against this background, I would strive to combine these two features into one component so as to appeal to many customers. This would make the DRAMs manufactured by the company I would be heading more unique compared to the others produced by the Japanese competitors. ...
First and foremost, I would embark on market research so as to be better positioned to stay abreast with all the changes taking place in the market. Indeed, the environment in which business operates is dynamic and is subject to change hence I will prioritise market research so as to stay ahead and better positioned to know the changing tastes of the customers. Through conducting market research, I will be better positioned to anticipate the needs of the customers hence manage product development with full knowledge of what will appeal to the customers from different market segments. I will also embark on a drive to improve on production while at the same time retaining uniqueness of the products offered. I would seek to gain a cost advantage through devising means of production that will lower the production costs. Lowering the production cost will greatly help in increasing the revenue generated for the organisation as this will entail that less money will go towards production costs. I will also emphasize on maintaining of uniqueness of the products offered so as to appeal to a wide number of customers. This will enable me to lead the organisation to be a low cost producer with high value option. 4. I would definitely pursue branding strategy in DRAMs for different marketing purposes. Basically, branding is mainly concerned with creation of an identity of the product that will distinguish it from the other products offered in the market. In DRAMs, this strategy will definitely give a competitive advantage given that there are many players in the industry and as noted above, the competition is stiff. A brand strategy that is ...Download file to see next pagesRead More
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