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Examining Gender Bias in Children's Merchandise - Research Paper Example

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This report “Examining Gender Bias in Children’s Merchandise” provides a conclusion about the differences in promoting goods for girls and boys. The researcher compared colors, messages, images while examining clothing, greeting cards, toys, computer games, books, music, etc. in the stores…
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Examining Gender Bias in Childrens Merchandise
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Download file to see previous pages The first store I went to was Sears, this store was set up oddly, there were some sections repeated on the second floor that I had already been through on the first floor. I first went to the curtains where I found 10 juvenile curtains.  Nine of these curtains were aimed for girls, their major colors were pinks and purples and some had a princess theme.  The sole curtain for boys was mostly blue with a theme featuring the movie “Cars.”  Next, I went to the bedding department; I found eight styles of bedding sets five of which were for girls.  They had the following themes:  Hannah Montana, Disney, and flowers.  Also of note, the juvenile bedding on display was for girls and had a Disney princess and was pink and purple.  The boy bedding had the major colors of blue and red.  The themes for bedding for boys were sports (i.e. soccer, baseball, basketball, etc.), cars and trucks, and the “Cars” movie.
In the infants’ clothing department I found 10 racks for boys, 13 racks for girls, and two neutral racks.  Some of the images I found for infant boys were trucks and sports.  I found bunnies, ladybugs, strawberries, pigs, and the word “princess” on the infant girls’ clothing.  For infant gear I found that there was a greater amount of gender neutral strollers than gendered strollers, there were 11 neutrals, three boys themed strollers and one girl stroller.  I think that this is due to a desire by parents to reuse more expensive items on subsequent children.
I did visit the section where they sell children’s bikes.  I noticed that the boys’ bikes were in black and red, and the girls’ bikes were pink and purple.  There were three of each and no neutrally colored bikes.
Separate from the rest of the children’s departments was the Land’s End brand of children’s clothing.  I found 44 racks/stacks in the boys’ clothing section, with the following colors:  orange, black, green, red, light blue, white, tan, gray, yellow, and black.  Most of the patterns were plaid, stripes, and solids.  In the girls’ section, I found 57 racks/stacks of clothing, with the following colors: yellow, green, pink, dark blue, peach, white, light blue, green, gray and pink.   ...Download file to see next pagesRead More
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