Scholarly vs. Popular Media Focus on Sexuality - Essay Example

? Scholarly vs. Popular Media Focus on Sexuality The first article was published in January 2008. It was written by JulieStankiewicz and Francis Rosselli. This article focuses on women as sex objects and victims in print advertisements. The content in the articles examines cleverly the representation of women in magazines from 59 popular magazines. Flyers were implied with regard to whether women are depicted as mere sex objects. Relatively, most magazines showed that advertisements that covered women represented them as sex objects. Women passed off as mere sex victims in under the 11 percent advertisements. In the same context, teenage female fashion, women’s, men’s magazines represents women as sex objects. However, this is just an overview of what the essay is going to cover about below (Stankiewicz 579-589). Hypothesis of the scholarly approach It was theorized that a large percent of women would be represented as sex objects nearly in one-half of the flyers that cover women. The manner, however, in which objectification is explained, and hence the consequential rates at which women are represented as sheer objects, differs by study. This portrayal of women in advertisements as sex objects also differs by magazine type. In the study, an examination method was used to scrutinize 59 fashion magazines. These magazines included women’s, entertainment, teens, men’s, business, news amid others. For that matter, these magazines were chosen upon the basis of their distribution intervals and gross revenue. “Forty of the journals used had been listed by the Ad Age Group as among the top 100 magazines by gross revenue.” The results assumed that one-half of the flyers featuring women had a high potential of sexualizing them. Out of the study that was carried out, it showed that sexualizing of women was highest in men magazines. Business and news magazines were ranked lowest in objectification of women (Stankiewicz 579-589). In the second step is going to analyze step by step, as well as coherently an article from United States, USA TODAY. The article was written by Sharon Jayson, whose credential were are not given. This article focuses on the media as having the tendency to portraying women as sex objects. Flyers and lucid media images that stir up teenager girls to prime their fancy on sexuality and looks are injurious to self-esteem and physical health (Jayson 12). Conversely, this revelation can encourage girls and young women to view themselves and their bodies as sexual objects. The article also cuts across other issues like dolls which are used in TV, and or commercial advertisement. Ideally, Brazt dolls use suggestive clothing to dress their dress up their dolls that feature in advertisements. These dolls usually appear in MTV advertisements in sleazy miniskirts, fishnet stockings, and feather boas. According to Jayson (12), this sleaziness is what has led critics to label the dolls as potential motivators of sexualization of women and girls. It is a reality to contend with, as these are designed by default for four to eight olds, while they are still connected to objectifying adult sexuality. In her article, Jayson notes that these dolls with suggestive clothing have made some parents anxious and nervous over the uncalled for sexualization of their children. This is partly due to the sense of moralization around the advertisement. However, they is a huge difference of opinion between the teens and the older generation that views, although provocatively, teenage fashion as far too-concealing. On the other hand, teens may not view themselves as mere objects of sex. The two article speak, although, using different levels of thinking and perspectives, about women as sexual objects. The articles touch on advertisements, which would either be aired on commercial TV, and fashion magazines. Either way, both articles talk in depth about how advertisement may encourage young women and girls to change their perceptions into crasser sense of awareness about themselves. This may negatively impact on the self-esteems of the teens and young women, who start to view themselves as sex objects. Even so, the two articles reveal to us despite the companies’ objective behind their advertisements, there still is some moralizing about it. However, there are numerous differences about the articles. The scholarly article is written in a very intelligent manner. Substantial research has been investing in it, no doubt. This scholarly article is written ingeniously, and is detailed with extremely substantial facts. The techniques which have been used to approach it is, without doubt, exceptional. Additionally, the level of thinking and presentation of facts in the two articles is clearly very different. The style which was used to write the scholarly article was detailed style. On the other hand, popular media uses a one-off style, which is to mean the article was only intended for the date that it was published. Consumers would put a heavy bargain on the scholarly article because it has a wealth of indelible information and knowledge. Scholarly approach is best because it gives the researchers an opportunity to research and study the subject matter of their concern more closely and intelligently using numerous techniques and methodologies; to fully understand the intricacies surrounding it. The depth of their research as result gives indelible information and knowledge about the subject matter that any interested parties would find worthwhile for doing a literature review on it. Summary The two articles cover in depth the fact that women are merely sexualized in fashion magazines, which is a reality to contend with. Women’s bodies are portrayed to be persistently on display with a view to be judged. Therefore, when women are represented as veritable sex objects in more than two, in fact three advertisements, the point becomes clear to both men and women: A woman’s significance is based on her physical appearance and sexuality. Moreover, this view suggests that women are objects to be looked at, rather than players with their own sexual craving. Granted, seeing women as sex objects doubles the rate of sexual violence against them. This view in turn makes sexual violence towards women appear justifiable. The two articles were rather written professionally and independently, whereupon the authors have used different perspectives to pass across vital. The scholar approach article was presented in a more detailed form, while the popular media article was presented in one-off outline. Both articles have a deep wealth of information, but the scholarly approach carry’s the day with its informative and detailed style it was written. Work Cited Jayson, Sharon. “Health and Behavior.” USA TODAY 19 Feb 2007. Print. Stankiewicz, Julie M., & Rossell Francis. “Women as Sex Objects and Victims in Print Advertisements.” Springer Science 23 (2008): 579-589. Print Read More