quora
Nobody downloaded yet

Bottled Water among Uk students: Is it a luxuary or a necesity in the current UK economy - Dissertation Example

Comments (0) Cite this document
Summary
Dissertation Proposal 1. Name 2. Student ID number 3. E-mail address 4. Group: FT/PT evening/ Saturday 5. Topic and /or title An inquiry into the motivation for the widespread preference of bottled water over tap water among UK students: Implications for marketing strategy formulation (Proposed title) 6…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Bottled Water among Uk students: Is it a luxuary or a necesity in the current UK economy
Read TextPreview

Extract of sample
"Bottled Water among Uk students: Is it a luxuary or a necesity in the current UK economy"

Download file to see previous pages The first is the general concern for the preservation of health, by avoiding contaminants that are perceived to be present in tap water or by imbibing the greater health benefits that are attributed to water from mountain springs with a high mineral content (Ward, et al., 2009; Geissler & Gamble, 2002). The second reason is the desire to be identified with a certain social group that could afford to regularly patronize expensive brands of bottled water (Semansky, 2008; Kimmel, 2007), which is again linked somewhat to the extraordinary health benefits of certain types of water drawn from exotic locations (Beverage Industry, 2000; Marketing Week, 2005). It is determined by literature, however, that the health advantages of bottled water over tap water is largely perceptual, with little basis in fact (Geissler & Gamble, 2002). Because of the ambiguity of the so-called “benefits” of bottled water, it becomes now a valid basis for inquiry to qualify the preference of the consuming public, from the standpoint of market psychology. In the light of the economic crisis the repercussions of which are still evident, it seems contrary to usual consumer behaviour for a wide segment of the buying public to prefer the more expensive bottled water than water pumped from public reservoirs to the house tap, which is more affordable (Ward, et al., 2009; Geissler & Gamble, 2002). ...
Marketing data and academic studies have shown that this is the fastest growing segment of bottled water consumers (British Bottled Water Producers, 2011; Balmond, 2005). The research question that shall delimit the study, therefore, is stated as: Do UK students prefer bottled water to tap water, and if so, what are the principal considerations that motivate their decision, when these students are divided into their educational level – i.e. elementary, high school, and college levels? A set of hypotheses that may be tested to determine this may be proposed as: H01 : There is no significant difference among the groups of students for their preference for bottled over tap water, as far as they are motivated by health reasons. H02 : There is no significant difference among the groups of students for their preference for bottled over tap water, as far as they are motivated by the projection of their social status. 7. Sources Bainbridge, J 2007 “Sector Insight: Bottled water - Health drowns out green concerns.” Marketing (00253650), 8/15/2007, p99 Balmond, S 2005 “Bottled water sales are booming in the UK market.” Design Week, 7/28/2005, Vol. 20 Issue 30, p7 British Bottled Water Producers. Accessed 25 May 2011 from http://www.britishbottledwater.org/vitalstats2.html Bryman, A & Bell, E 2007 Business Research Methods, 2nd ed., Oxford University Press, Oxford Cooper, D; Cooper, D R; & Schindler, P 2010 Business Research Methods, 11th ed.. McGraw-Companies, Inc Geissler, G L & Gamble, J E 2002 “Straight from the Tap? Consumer Evaluation of a Bottled Water Product Concept.” Journal of Food Products Marketing, Vol. 8 Issue 2, p19; DOI: 10.1300/J038v08n02•03 “Island water floats on Luxury and Prestige.” Beverage Industry, Sep 2000, Vol. 91 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Bottled Water among Uk students: Is it a luxuary or a necesity in the Dissertation”, n.d.)
Retrieved from https://studentshare.org/gender-sexual-studies/1423149-bottled-water-among-uk-students-is-it-a-luxuary-or
(Bottled Water Among Uk Students: Is It a Luxuary or a Necesity in the Dissertation)
https://studentshare.org/gender-sexual-studies/1423149-bottled-water-among-uk-students-is-it-a-luxuary-or.
“Bottled Water Among Uk Students: Is It a Luxuary or a Necesity in the Dissertation”, n.d. https://studentshare.org/gender-sexual-studies/1423149-bottled-water-among-uk-students-is-it-a-luxuary-or.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Bottled water consumption
This study looks into the factors affecting the increasing popularity of bottled water consumption in the UK. Using a sample of UK students, consumer beliefs and behavior with regards to bottled water consumption were recorded. Results of the study support earlier findings regarding increasing consumption of bottled water.
44 Pages(11000 words)Dissertation
The role of social networking in building strong luxury fashion brands among the young customers in the UK
Likewise, different methodologies are used in different social sciences. The social sciences include geography. Traditionally, there are no quantitative studies in the humanities are increasing their use of the most effective methodologies in statistical research (Triola, 2009).
40 Pages(10000 words)Dissertation
Rural Tourism in UK
Rural tourism, generally viewed as country experiences, comprise of various kinds of leisure related activities and attractions associated with non-urban areas or villages, primarily dominated by agricultural communities. In this context, the article will explore rural tourism in UK by seeking answers to why rural tourism attracts people, what are the characteristics of potential rural tourists and whether rural tourism needs to advertise more.
40 Pages(10000 words)Dissertation
The Effects Of A Greek Default On The Uk Economy
With the passage of time, the issue of the sovereign debt crisis has been getting worse. There are several European Union countries who have taken loans in order to survive in these circumstances and strive to make their overall economic condition better.
28 Pages(7000 words)Dissertation
Relationship among Economic Growth, Inflation and Stock Market Return-----Empirical analysis on UK
Summary 3.1 Conclusion 3.2 Recommendation Bibliography APPENDICES Appendix A Appendix B Appendix C Appendix D Relationships among Economic Growth, Inflation, and Stock Market Returns: An Empirical Analysis of the United Kingdom 1. Introduction Research of global stock exchanges has revealed relationships between the movement of stock market rates of return over time and economic variables.
28 Pages(7000 words)Dissertation
Code-switching among students in the UK
Further, the study also portrays the findings to why Arab American usually code switch to Arabic, countering the idea of why Arab American speakers code-mix and code-switch to Arabic. Much to that, the study
12 Pages(3000 words)Essay
UK Economic Policies
UK has had a long history of being one of the most regulated nations in the world until the storm of liberalization swept over it by the end of the ‘80s. However, since then, when the Thatcher Government came into power, the economy has witnessed a large number of changes which ultimately has made it eligible to be ranked amongst the richest.
2 Pages(500 words)Dissertation
Code-switching Among Students in the UK
The main focus of the paper is the reasons for code-switching and the context under which the speakers code-switch between Arabic and English. There were different social context that need to be analyzed in this study. This pilot study as aimed at finding out if the research techniques of collecting data will meet the desired standards. The pilot study was conducted on 20 respondents who represent a small percentage of the sample population.
15 Pages(3750 words)Essay
Aspects of employment among Chinese international students after graduated from universities in the UK
Countries which are host countries for foreign students get the opportunity to widen their educational facilities and technologies to attract students from all over the world. With growing number of students looking for education in foreign countries, it becomes possible for those countries to broaden their education and training institutes.
44 Pages(11000 words)Dissertation
Is current UK IT law relevant when applied to the cloud computing
3. Milestones: Overview of current IT law, identifying stakeholders and theirs roles and responsibility. Examination of the nature of Cloud computing by copying out a structured serving of current practice and offerings. Identification of aspect of cloud computing that do not comply with or avoid current UK IT law.
60 Pages(15000 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Bottled Water among Uk students: Is it a luxuary or a necesity in the current UK economy for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us