Designing the questions of the survey and interview - Dissertation Example

There are several advantages of Likert scale (Kothari, 2008). First of all it is easy to construct. Secondly it makes the respondent answer each of the questions in the instrument. This means that more data can be collected. Survey questionnaire: How did you get to know about our cafe? 1. From advertising 2. Word of mouth 3. From a travel agency or catalog 4. From magazine How was the service at the table reservation? 1. Excellent. 2. Good 3. Satisfactory 4. Poor Purpose of your visit to our cafe. 1. Business 2.

Meetings& events 3. Relaxation /wellness 4. Health & fitness How was the check in procedure ? 1. Excellent 2. Good 3. Satisfactory 4. Poor How was the reception? 1. Excellent 2. Good 3. Satisfactory 4. Poor How was the food quality? 1. Excellent 2. Good 3. Satisfactory 4. Poor How was the service of the coffee shop? 1. Excellent 2. Good 3. Satisfactory 4. Poor How do you rank the menu of the coffee shop? 1. Excellent 2. Good 3. Satisfactory 4. Poor Would you recommend our Cafe to friends or family?

Yes No How was the standard of cafe services? 1. Excellent 2. Good 3. Satisfactory 4. Poor Do you prefer any other cafe better than us? ------------------------------------------------------------------------- ------------------------------------------------------------------------- Please comment on our services which may help us to improve in future. --------------------