Byrons Chartered Accountants Accounting Firm - Case Study Example

The report of an accounting firm; Byrons Chartered Accountants Student’s Name: Instructor’s Name: Course Code & Name: Date of Submission Table of Contents Table of Contents 2 Executive summary 3 Journal of Applied Research in Accounting and Finance 4 Asia-Pacific Journal of Financial Studies 4 Abacus: A Journal of Accounting, Finance and Business Studies 5 Recommendation 6 Works cited 7 Executive summary The imperative role played by either short or long-term subscription to a journal/magazine in any firm cannot be ignored. This is based on the fact that this undertaking is fundamental for cultivating positive public relations as well as informing prospective clients about the goods and services being offered in the firm. In addition, it is paramount in market monitoring and evaluation which is primarily embedded in consumers’ feedback. Bryon Chartered Accountants is one of the largest firms of chartered accountants in Sydney. Subscription to journals/magazines will make it enjoy all the above benefits, among others which will pose positive impacts on the firm. Four of the most prospective journals are explored in the subsequent section. Australian Accounting Review This is a journal which is usually published four times in a year; March, June, September and December by Wiley-Blackwell. According to CPA Australia website (2012), this journal is strategically niched at the connection between the wider business realm and intellectual thought. One of the most robust points of this journal is that it encompasses articles from renowned researchers and practitioners. Its chief goal is founded on the timely provision of in-depth discourses while still embracing critical analysis in issues linked to development which poses direct corollaries on professional who function in diverse fields like accounting, finance and business. The subscription fee for this journal is $115 for both printed and electronic formats and $88 for only the electronic format in Australia/New Zealand. In addition, the privacy of the subscribers is protected through being issued with a login, password and a live link to the Wiley Online Library. This is principle in enabling them to gain access (reading or downloading) all the magazines which had previously been published. Journal of Applied Research in Accounting and Finance According to the University of Sydney website (2012), the key objective of JARAF is to promotion and encouragement of applied research which is endowed with feasible applicability in modern practice and teaching of accounting and finance at the corporate level. This journal will be viable to Byrons Chartered Accountants firm because apart from being based in the locality of this organization, it is also fundamental in offering a prudent platform for discourses in the wider accountancy realm, reviews as well as integral replies to manuscripts which had been published in the past. This journal is usually published twice per year and the subscription fee is $100 for the printed and electronic formats. Asia-Pacific Journal of Financial Studies The subscription for this journal by Byrons Chartered Accountants firm is founded on the rationale of expanding to the regional level. This journal is chiefly focused on the publication of novel research articles which are embedded in theoretical and empirical research on capital markets. According to the John Wiley & Sons Inc. Website (2012), the Asia-Pacific Journal of Financial Studies considers papers from diverse fields which include but not limited to corporate finance, investments, market microstructure, capital and security markets and qualitative methods with specific applicability to researchers in finance. In addition, this journal is usually published bimonthly with the articles being written primarily in English. The annual subscription for this journal is $693 for online only, $797 for print plus online and $693 for print only. Abacus: A Journal of Accounting, Finance and Business Studies The chief choice for this journal is its international orientation. According to the University of Sydney website (2012), this is the fourth oldest academic accounting journal with an international perspective. Since 1965, this journal has been integral in the provision of an avenue for the expression of autonomous and critical thoughts in regard to issues related to contemporary professional and academic interests in accounting, business and finance. This fact is supported in Bizreport Trade Publications website (2012), where it is cited that Abacus is an accountant-centered magazine which mostly focuses on small to mid-sized accounting firms and primarily engages in the provision of challenging and inspiring articles from a viewpoint that one won’t find in any trade magazine. This journal is imperative in the internationalization ventures of Byrons Chartered Accountants firm since its gives an international insight into the practice of accountancy in other regions in the global scale. Moreover, this journal has a rewarding mechanism which was established to reward the most outstanding articles published in the journal annually and began in 2007. The subscription for this journal is free, which brings in a cost-effectiveness tenet to the venture of Byrons Chartered Accountants firm. Recommendation The main objective of this report is to give a recommendation on three journals which Byrons Chartered Accountants firm will subscribe to. Nonetheless, it is worth noting that this does not mean that the fourth journal from the above list is unsuitable. The primary considerations in this recommendation are founded on cost, regularity of publication, coverage and mode of delivery. Asia-Pacific Journal of Financial Studies, Journal of Applied Research in Accounting and Finance and Abacus: A Journal of Accounting, Finance and Business Studies are the recommended journals that Byrons Chartered Accountants firm should subscribe to, based on the subsequent rationale. The Journal of Applied Research in Accounting will be central in giving the firm a local viewpoint on the practice of accounting. Based on the fact that it is based in Sydney, this will give Byrons Chartered Accountants firm fundamental information in regard to available opportunities, changing consumer trends and the level of competition in the industry. Asia-Pacific Journal of Financial Studies will be paramount in giving a regional insight into the practice and contemporary issues in accountancy. Against this backdrop, this journal will be chief in giving the firm a comprehensive understanding of the issues highlighted in the evaluation of this journal in the preceding section from a wider Asian-Pacific perspective on a bimonthly basis. Lastly, Abacus: A Journal of Accounting, Finance and Business Studies will give the firm an international perspective on the practice of accountancy which will be paramount in case of any future plans of internationalization. In conclusion, all these journals will play an integral role in informing the firm on market trends and giving it an insight into diverse fields like accounting, business and finance which will be central in enriching its portfolio. Works cited Bizreport Trade Publications website. Abacus. 2012. 11th June 2012. . CPA Australia website. Australian Accounting Review. 19th March, 2012. 11th June 2012. < http://www.cpaaustralia.com.au/cps/rde/xchg/cpa-site/hs.xsl/news-publications-accounting-review.html>. John Wiley & Sons Inc. Website. Asia-Pacific Journal of Financial Studies. 2012. 11th June 2012. . University of Sydney website. Journal of Applied Research in Accounting and Finance.17th April 2012. 11th June 2012. . Read More