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This assignment "Marketing financial services" shows that marketing can be recognized as a key to success for any organization, irrespective of its size and sector in which it operates.... The financial services industry plays a vital role in safeguarding the prospects of economic development around the globe (Ennew & Waite, 2006).... Since it is quite difficult to differentiate between money and financial services, banks are therefore continually working to enhance the service quality so that the competitive edge can be maintained....
10 Pages
(2500 words)
Assignment
This essay explores the financial services marketing.... The financial services industry has been facing challenges for several years in marketing fields.... financial services Act (1986) has set certain conditions in relation to the advertisement of financial services.... This research will begin with the statement that the term promotional mix is referred to the combination of various promotional methods that can be adopted by an organization in order to promote the products as well as services in the market....
8 Pages
(2000 words)
Essay
Studying financial services' marketing has enhanced and polished my skills of applying the marketing concepts on the financial services industry and what challenges does a marketer have to face while doing so.... This course of financial services Marketing has highlighted many areas and challenges which a business of such nature has to face.... The customer should be satisfied with the services they are getting from the financial institution they are engaged with and they must have an idea that this is the best which they can get and may not be considering switching to competitors at any point in time....
7 Pages
(1750 words)
Essay
The paper 'Defining financial services' presents financial services as services provided by the finance industry.... There has been a considerable increase in the number of newspaper articles, radio, and television programs that provide consumer advice and guidance towards financial services Fifty years ago, financial services have accounted for less than 3 percent of GDP in the US and developed Europe, which at present, is mounted to almost 10 percent (Stephenson 2005)....
8 Pages
(2000 words)
Coursework
This marketing plan will assist McBride financial services to Market Research is a process of systemically collecting, recording and analyzing information concerning a specific marketing problem.... McBride financial services should collect facts and figures from the primary as well as the secondary data.... Since the company offers financial services, hence it should obtain information through the questionnaire data collection.... Hence McBride financial services is better able to be more responsive to its target market and thus risk of market failure decreases while sales and profits will increase....
4 Pages
(1000 words)
Essay
It will firstly identify and review some of the strategies used to deal with the difficulties associated with financial services marketing and consider the.... Most industry sectors adopted a marketing mindset in the middle of the last century, but for financial services, it was not until government regulations were relaxed that banks found they needed to use marketing to win new customers and retain existing ones.... The market in financial services is dominated by several large organisations, some specialising in specific financial products, such as pensions and life assurance, while others provide a full range of products, being a “one-stop shop” for a customer's financial needs....
5 Pages
(1250 words)
Case Study
An essay "Marketing financial services" claims that the global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions.... The services, as well as the products, are offered in major currencies facilitating expats with better financial services in developed parts of the world.... Furthermore, expats are also provided with the superior quality of financial services such as easy access as well as enhanced control over bank account with the assistance of online banking and telephonic services....
10 Pages
(2500 words)
Essay
financial services sector has an important role in economic development.... The paper would discuss those roles considering different kinds of financial functions in the financial services market.... By reducing the risk faced by the firms and individuals through some financial products like insurance, the financial services provide better security and financial well being which may eventually reflect in GDP statistics.... These are services which are used to maximize the return with the minimization of risk....
10 Pages
(2500 words)
Essay