Competitor Analysis of Citrix Systems - Research Paper Example

Currently, the company is among the top five companies in the industry and is well recognized for its quality and excellence in products. CITRIX has always shown immense innovation and creativity and has always worked based on customer needs and requirements. However, the company has faced a number of challenges. Major challenges being faced by the company include areas of lacking product line and also reducing the focus on the technology. CITRIX currently requires working on their relationships with their competitors as well as business partners (Johnson, Scholes, & Whittington, 2006).

There is a need to focus on expanding their product line and also working towards brand expansions (Andrew, 1980). Together these will prove to be very beneficial for the company and will also help CITRIX gain a strong position in the market. The focus here is to try and ensure bettered results for the company. Based on a thorough research of the company, including detailed strategic techniques and tools like SWOT analysis, Internal Factor Evaluation, External Factor Evaluation, Internal, External Matrix, Ansoff Matrix, the current position and the strategic path for the company has clearly been identified.

It is most advisable for the company to work on the product development which will prove to be most beneficial. Here this will not only help in catering to the markets but will also help in improving the loyalty of the customers as well. This will also have a major impact on the finances of the company and will permit the company to gain better revenues and better overall performance based on the resources of the company. It has also been recommended that the company continue to follow their current values and work with the same structure that is being followed.