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The US aviation industry is one of the best served in the world with over 100 certified passenger airlines and over eleven million flight departures every year. Southwest Airlines, which is in its 45th year of administration is a Dallas based aviation company that keeps on…
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Download file to see previous pages Southwest Airlines is the countrys biggest transporter that serves domestic travelers. The Company works the biggest fleet of Boeing aircrafts on the planet, most of which are fixed with satellite based Wi-Fi, enabling customers to connect their devices while travelling.
Southwest Airlines strives to offer its clients quality customer care experience. This is to enable the travelers to feel free and to interact with Southwest Airlines staff and seek for assistance where necessary. According to Kumar (2008), many customers will refer others and choose to acquire the services of the same provider if they feel that the company involved values them and treats them with respect and dignity. The falling fuel prices also contributed to the increased profitability of Southwest Airlines in the year 2013. Lower fuel prices reduce the costs of operations. Southwest airlines have also adopted new technology that plays a crucial role in minimizing the fuel consumption. According to Vasigh, Taleghani & Jenkins (2012) the aviation high fuel costs continue to affect the profitability of companies in the aviation industry. Streamlined designs that diminish fuel-wasting drag, persistent upgrades in engine configuration decrease fuel utilization and expand proficiency.
Southwest airline has vast investments in the airline industry. Southwest airlines which also own Air Tran has a combine fleet of 680 airplanes, most of which are Boeing. The companys engagement with several airport improvement projects also improves its liquidity. Southwest airline has established its offices at the Dallas mines field, a premise that is well situated and accessible to its clients. A wide stakeholder stock also provides the airline with sufficient financial resources to operate effectively in the industry. According to Peterson (2002), a company needs to be able to identify its assets and account for them effectively. Southwest Airlines properly indicates and includes ...Download file to see next pagesRead More
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