Portfolio of two banks - Essay Example

The vision of the company is to provide its customers innovative products and services. The presence of Mashreq Bank is expanding as its performance is among the highest ranking banks in the UAE. The bank is renowned all across UAE and out of every two households one individual has an account in Mashreq Bank. The company has identified the importance of customer satisfaction and creating value therefore there is a number of “Service Centers” and also one of the largest “Automated Teller Machine (ATM) network all over the country.

The bank is also on the verge of globalization and has twelve offices overseas (including Europe, United States, Asia and Africa). Mashreq Bank is one of the most profitable banks in UAE. It started successfully from the first year of inception and the financial growth is strong during the last decades. The bank has witnessed its market share rising, a solid equity base, the asset base keeps on growing and the returns gathered from the Assets increments. These are the competitive advantages the bank posses and also these characteristics are the bases of the “strong Financial Position” of the Bank.

The Emirates National Bank of Dubai was formed in the year 2007. It was a merger between the second and the fourth largest banks of United Arab Emirates. The biggest advantage to the bank is that it gained the name of the two most renowned banks of the region. The reason of the merger was to become a giant and provide enhanced value in corporate, retail, private, Islamic services and the investment banking across the region. ENBD is the leading group in the market (Dubai); the bank celebrated its 50th anniversary.

The vision of the bank is to achieve global recognition and to provide the most effective and efficient “Financial Services” all over the globe. The bank has 215 branches and the ATM and cash deposit machines fitted across the region and overseas are 889. The bank is promoting its Islamic