The Use of the Internet for Carrying Out Business Tasks - Essay Example

Lee, Hu, & Yeh (2003) outline that in the past few years a large number of business organizations have decided to make changes to their existing e-commerce and m-commerce systems. For this purpose, they have spent a lot of funds on their website structures and have an enhanced marketplace share by incorporating the facility and technology support for m-commerce (Lee, Hu, & Yeh, 2003).

Without a doubt, in the past few years, the trend of online social networking, music, business, and gaming is increasing and emerging in the digital content marketplaces and more than 70% of web-based people have no credit card on the other hand they have a mobile phone. So this is a real fact behind this way of paying for online purchase and the majority of business organizations has uniquely positioned this new idea, for this new and innovative business model, mobile technology structural and knowledge team capability to enable web and mobile business in the world to augment digital content sales, attainment latest consumers and marketplaces (IGI-Global, 2009). For example, the mobile payment method uses technology that allows payment by mobile phone. This operation is carried out through Near Field Communications or NFC. A Near Field Communications chip makes possible the small-range wireless radio contact between the cell phone and the reader (in a related system to Oyster journey cards in London), which activates the payment. Bank or credit card particulars can be stocked up in a variety of methods; however, the GSMA helps to maintain them on the mobile phone’s SIM card. In addition, the mobile phone can be taken anywhere, or consumers can type a pin code concerned in the mobile phone to allow larger payments. Several corporations as well suppose pay-as-you-go alternatives, and the cost can be subtracted from a prepaid balance. One of the main supporters of the latest technology is MasterCard, which makes use of a mobile phone payment system and is acknowledged as PayPass, it is operational in the US and France (Lee & Jin, 2004).

In this scenario, (Stafford & Gillenson, 2003) differentiates between e-commerce and m-commerce by saying that, e-commerce generally deals with the activities of buying and selling, on the other hand, m-commerce is anticipated to be principally data-driven. The scope of the mobile future is expected to comprise features of each business model; however just the future we can be certain of as it includes in the coming days, integration with handheld computers and built-in concert with database intelligence and networking, on the other words it will provide surprising capabilities (Stafford & Gillenson, 2003). Papa John’s Pizza Company is already making effective use of the Internet to perform business transactions. However, they have not implemented a mobile-commerce system yet. Because at the present the majority of people like to use mobile for performing most of their jobs for instance Facebook, social activities, and placing orders. In this scenario, the implementation of an m-commerce system will allow Papa John’s Pizza Company to get access to a large population without investing a lot of money. This system will provide the company with an excellent marketing platform. Through this system, Papa John’s Pizza Company can advertise and promote its deals quickly to the target audience. This paper recommends Papa John’s Pizza Company transfer its internet-based (e-commerce) services to a new and most modern e-commerce system for the reason that m-commerce is an excellent method to reach the majority of people without having the limitations of geographical boundaries and time. Read More