The Scorecard Measures between BSkyB and ESPN - Essay Example

The viewpoints have been stated to be with regard to the domestic business processes and that of customers along with learning as well as progress. Therefore, the mentioned functions related to balanced scorecard facilitates the companies to constantly verify their financial outcomes while concurrently supervising the development related to constructing competencies accompanied with obtaining the insubstantial assets that are believed to be required for future development (Kaplan & Norton, 2005).

The operational as well as the management control structures of majority of the companies are found to be centred on the financial dealings and aims. These financial measures have been observed to put up with minimum association of the company’s advancement towards attainment of the strategic goals in the long-run. Therefore, the prominence that is rested by majority of the companies on the financial initiatives is observed to leave behind a space among structuring an approach and its respective implementation.

The application of balanced scorecard eradicates the necessity for the managers to utterly rely on the short-run financial initiatives for ascertaining the performance. The possible scorecard actions that could sensibly be applied by both the considered companies i.e. BSkyB and ESPN have been suggested below in four different heads: Financial Perspective This particular viewpoint i.e. the financial perspective is learnt to relate to the financial purposes that are yearned with regard to the viewpoint of the shareholders of an organisation.

The initiatives related to the financial performance would help in defining the purposes of the organisations in the long-run. BSkyB needs to make investments in altering their programs and for the reason of introducing fresh ones in order to cater to the altering desires of the consumers. The investments will help the company to develop additionally in terms of their present market shares along with helping them to reap benefits from the made investments in the future days. ESPN also needs to make investments in launching fresh channels which would aim at broadcasting a varied range of programs such as entertainment, music and movies encompassing the requirements of the various age groups of consumers.

This will help the company to earn noteworthy returns which would further enhance the worth of the shareholders (Kaplan & Norton, 2005). Customer Perspective This particular step that is the comprehension of the vision of the company aids the managers to develop an agreement regarding the strategy and the objective of the companies. The vision of the company is believed and observed to revolve around their customers. Companies need to embark on such strategies that would be directed towards attaining the satisfaction of the customers.

BSkyB should alter their programs in accordance with the changing trends in the desired pattern of programs by the consumers. A proper study needs to be conducted regarding the demands of the consumers on the basis of