Sun-Rype Products Ltd: Position Summary - Assignment Example

This will mainly be done by considering the financial statistics presented in the financial statements and the effects of the operations on the main stakeholders. The key operations of Sun-Rype Products Limited are spread out through three main areas; branded beverage sales, branded food sales, and non-branded sales (Sun-Rype 3). These three areas of operation provided the main revenue for Sun-Rype Products, and the remainder was acquired through the disposal of a subsidiary. The first area of operation, branded beverages, comprised 66% of the net sales in the 2010 financial year, sales that were made primarily in Canada.

This figure is a 1% higher volume than the previous year, though it was a 4% decrease in net sales. The second area of operation, branded food sales, comprised 29% of net sales in 2010, which is also a 4% decrease in the net sales figure from the previous year (Sun-Rype 4). This product line is sold in Canada and selected areas of the United States, which is an indication of the geographical diversity. The decrease in net sales was occasioned by an increasingly competitive market and a reduction in key customer groups.

The third area of operation, non-branded beverages, is an area that focuses on contract manufacturing of food and beverages for other entities. The distribution for this area of operation is done through the brands of these companies; therefore, Sun-Rype earns their revenue from the manufacturing. This area of operation comprised of 8% of net sales in 2010, which was boosted by the acquisition of a subsidiary in the last quarter of 2010. The increased competition in the food and beverage market is reflected in the sales and revenue figures for Sun-Rype Products Limited, which indicates that there is a general decrease in 2010, when compared to 2009 (Sun-Rype 4).

The net sales for the company reduced by a significant figure in 2009 and 2010; the net sales for 2010 were $138.2 million, compared to $147.7 million in 2009. As already mentioned, this was occasioned by an increasingly competitive market. A related factor is that, the earnings before interest and tax also reduced by a significant figure; dropping from $14.9 million to $10.3 million in 2009 to 2010 respectively. Because of the reduction in the above factors, the net income reduced from $6.8 million in 209 to $4.

6 million in 2010. The other key statistic that can be identified in the 2010 financial statements is that the earnings pre share attributable to common stock reduced from $0.62 to $0.42 between 2010 and 2009. The reduced figures from the income indicate a worrying trend for the company, which, if not dealt with, might affect the operations of the year 2011. However, management attributes the decrease to increased competition and an increase in the prices of fruit concentrates, therefore, plans to launch new product lines to offset the increasing production costs.

This trend in the net sales might pose a risk in the early quarters of 2011, with management envisioning losses in the first quarter. Sun-Rype Products Limited is identified in many stock exchanges, the main ones being the Canadian Stock Exchange. As at the balance sheet date for 2010, Sun-Rype had 100,000,000 units of common stock outstanding, which trade at a market price of $6.06. This share price has been fluctuating at this level for some period, revolving around the