How Locavores Work - Essay Example

The connotation of Locavore is simple. The locally-grown food has caught the imagination of many people. The word “Locavore” has become so popular that it was chosen as the 2007 Word of the Year by the New Oxford American Dictionary [source: Oxford University Press].“Many locavores give themselves several exceptions to their local diet. Commonly excluded items include coffee, chocolate, salt, and/or spices - although locavores tend to try and find local coffee roasters, chocolate producers, and spice importers when they can.

” (Locavore….) People have realized all over the world that the deterioration of good food culture is one of the unfavorable impacts of the modern materialistic civilization. Packed and junk food, fruits, and vegetables stored in the cold storage for a long time before flooding them in the market for public consumption have worked to the detriment of the health standards of the people. “The rise of farmers markets—in city centers, college towns, and rural squares—is a testament to a dramatic shift in American food tastes.

Consumers are increasingly seeking out the flavors of fresh, vine-ripened foods grown on local farms rather than those trucked to supermarkets from faraway lands.” (Gogoi, 2008)The small farmers have developed a sense of participation in the good food movement and the satisfaction of offering something tangible to eat, to the local populace. This goodwill is the greatest gain of the locavore movement, which by now has caught the national attention in America. The movement is not yet a big challenge to the giants of food retailing.

But sooner or later it will! The giants will have many things to learn from the locavore movement.