Nobody downloaded yet

Buyer Behaviour - Case Study Example

Comments (0) Cite this document
The following paper seeks to describe the aspects of contemporary young consumer behavior. An understanding of consumer attitudes is essential for the marketers to plan their strategy in reaching the target consumers. It is essential to understand how consumers think and value a product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Buyer Behaviour Case Study
Read TextPreview

Extract of sample
"Buyer Behaviour"

Download file to see previous pages The youth today is not lured by goods that are merely expensive. They want value for money and they purchase luxury goods for self-identity and well-being. Purchasing certain branded luxury goods help them to display their own tastes and values. For some it serves to fulfill the emotional needs where they see luxury as an indulgence of their senses. Luxury goods are premium goods with high quality products, aesthetic design supported by excellent service, purchased by people from the higher income bracket (Cheng, 2006). In the earlier days the term ‘luxury’ was applied to products that were rare and scarce and available to a small segment of the people. The luxury items were out of reach of the ordinary people and considered rare. Today the luxury product market has increased manifold. The young are spontaneously aware of the luxury brands with the men focusing on cars and motorbikes and women’s focus on beauty and food. These reflect the desires and fantasies that are conditioned by the social environment and associations with well-being.Interpretation of the word ‘luxury’ depends upon their socio-economic background. The youth greatly represent the hedonistic effect in their attitude towards luxury items. This implies that they are not influenced by group norms. On the other hand they purchase luxury goods that give them self-fulfillment. They look for exclusive benefits and if products create an emotional value for consumers it represents that the product has been beneficial. The emotional value that the youth look for include pleasure, excitement and aesthetic beauty. They indulge in luxury items as it gives them a sense of well-being and self-respect and would also go the extent of using their credit cards for them. They prefer these luxuries against bringing up a child while the elders indulged in luxury only after their basic responsibilities were fulfilled (Hamilton, 2004). The elders seek more than value when considering purchasing a luxury brand. They try to balance the product’s tangible and intangible value with price. They assess discretionary purchases as either dispensable or indispensable, based on more deeply held core values (Salzman, 2009). While the youth focus on increasing their influence, power and wealth, the elders seek new priorities driven the fundamentals of human development. The traditional materialistic values are less important for the elders. The elders look for self-actualization in the luxury brand which as per Maslow’s hierarchy of needs comes only after all the other needs have been satisfied.
Culture has a strong impact on the purchasing decisions. The youth are well aware of the luxury brands in areas like perfumes, clothing, fashion, leather goods, accessories, costume jewelry but not so in tableware. However they are very conscious of the modern sports cars and other different models of cars that emerge everyday. The attitude of the youth towards cars has definitely undergone a sea change from the 1980s. Marketing communications used by car ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Buyer Behaviour Case Study Example | Topics and Well Written Essays - 1750 words”, n.d.)
Buyer Behaviour Case Study Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/family-consumer-science/1534074-buyer-behaviour-case-study
(Buyer Behaviour Case Study Example | Topics and Well Written Essays - 1750 Words)
Buyer Behaviour Case Study Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/family-consumer-science/1534074-buyer-behaviour-case-study.
“Buyer Behaviour Case Study Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/family-consumer-science/1534074-buyer-behaviour-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Case Study Evaluation: Red Bull
Sources of this equity include the heavy investment in advertising content that has been created for television, print literature, radio advertisements, event marketing, and even sampling efforts for consumers to taste the product (Keller, 2008). Though it is not the advertising itself that contributes to the equity, it is the impact of this dedicated promotional activity that gives Red Bull much more brand loyalty and recognition.
8 Pages(2000 words)Case Study
Consumer Behaviour- Redbull Case Study questions
Red Bull, being an energy drink has a naturally defined consumer based. By age limits, the company targets 16-29 year olds while profession wise, the company focuses on those who are working in tough environments to prove their product to be a facilitation and a method of regaining their energy.
4 Pages(1000 words)Case Study
Case Study Analysis of Whole Foods Market
This growth has taken a previously niche market into a broader market of different consumers based on changing procurement models with supermarkets, club stores, and local grocery retailers adopting organic and health food supply chain elements to satisfy consumers.
10 Pages(2500 words)Case Study
Case study Case Study
The fall of the hammer in a traditional auction is complete when the auctioneer announces its completion by the fall of the hammer or in other customary manner-and until any such announcement is made any bidder may retract his or her bid. The equivalent of the fall of the hammer in an eBay auction is the automatic close of bidding at a fixed time and the generation of an eBay advice headed "won" appear to have been accepted by the parties to an eBay auction.
6 Pages(1500 words)Case Study
Consumer Buyer Behaviour and Organisational Buyer Behaviour
This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.
9 Pages(2250 words)Essay
Buyer behaviour
The company has remained a key player in this segment of the motor industry since 1917. During 2009 BMW has been awarded the honour of the coolest, best performing brand and the best exterior brand design, based on a national online survey of more than 12000 users.
8 Pages(2000 words)Essay
Case study
Jettison’s offer to buy is legally binding on Jettison till the date of validity i.e., till October 20th after which it there is no obligation for Jettison to honor the buy offer. Realty has the right to accept or
2 Pages(500 words)Case Study
Therefore, the participant unknowingly imitated the behaviour of the confederate (Dijksterhuis, Smith, Baaren, & Wigboldus, 2005). It has been observed that given that
1 Pages(250 words)Case Study
Organisational Behaviour: Case study: Teckentrup - A Door to Managing Difference
The average fertility rate considered sufficient to maintain stable levels of the population is approximately 2.1 children per woman. The German economy is also known for the characteristic significance that the small and medium
9 Pages(2250 words)Case Study
Buyer behaviour
In this report, one is going to analyze one of the most mentioned slogan that acts as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Buyer Behaviour Case Study for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us