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New Product Development - Essay Example

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New product development Name Institution Introduction The business of vegetables and fruit juices has gained fame recently due to its nutritional content. Besides, it is easy to manufacture these juices since they do not need many additives like the other industrial juices that we know…
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Download file to see previous pages However, the only set back that this business is facing is that the products are perishable which prompts manufacturers to get the best ways to avail these products to the market segment before they get spoiled. Another setback is that, at the market, manufacturers must hope that consumers purchase the products fast before they get perished (Nickels, 2010). However, apart from natural juices, large industries are also manufacturing these items on a large scale. These can be found in supermarkets and other large shops. With good storage methods, these items are can take very many months. However, the only demerit of these industrially manufactured juices is that they have additional additives apart from the natural elements of these juices. These juices are normally packed in well sealed packets and bottles, unlike those manufactured on small scale that is not sealed permanently. This paper analyses how the demand of these products can be determined in the market segment so that manufacturers are able to make adjustments. Why fruit/vegetable juices? Nutritional experts advocate for fruit and vegetable juices due to their nutritional content especially for patients with nutritional derangements and those with nutritional disorders. Many infections in children and old people result from nutritional impairments. Children and old people are the most susceptible populations in the populations due to their weaker immunity. As a result of this, it becomes necessary for parents to ensure that they get the required nutrition. Fruit and vegetable juices have high vitamin contents and also provide this population with trace elements that are not available in most food substances. Failure to provide this population with nutrients will lead to malnourishment and weakened immunities which make them susceptible to immune infections. Even patients with serious infections like HIV/ AIDS are advised to take these juices since they add important nutrients in their bodies that assist their weak bodies to fight opportunistic infections. Apart from this, fruit juices are the most refreshing soft drinks available, hence, are used by people of various populations and in different quarters. For example, when going to cinemas, it has become a hobby for many to carry these juices due to the refreshing feeling they give to its users. The same applies to sports fans that carry these juices to act as refreshments during sports matches. As a result of this, demand for these products is immense, which has prompted manufacturers and all stakeholders to determine the best ways to promote sales, and at the same time pleasing their customers. Demand for new fruit products When determining and investigating the demand by consumers for new products, manufacturers of these juices need to examine the optimal market segment for these products. Vegetable and fruit juices are extensively bought by the nutritionally deranged, the young generation that attends sports and other related events and families in urban settings. Therefore, through studying this optimal market segment, manufacturers will be able to gauge the extent that their products are doing good in the, market place setting (Crane, 2010). For example, by observing sales of these products in a supermarket, manufactures will be able to find out whether their products are doing well or not (Birt, 2010). Another way for manufacturers of ...Download file to see next pagesRead More
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