Create Short-term Wins step 6 - The Heart of Change book - GE case + executive summary - Research Paper Example

This idea seemed rather surprising for me at first glance; but then, I understood that the majority of important decisions made in the company is based on emotions. That is why it is worth taking this idea into account. One more new thing I have learnt after reading The Heart of Change is that the company can be changed successfully only by means of eight steps. They are these ones: 1) increase urgency, 2) build the guiding team, 3) get the vision right, 4) communicate for by-in, 5) empower action, 6) create short-term wins, 7) don’t let up and 8) make change stick.

The book under consideration helped me to comprehend that each of the seven steps listed above are very important and nothing will be changed in the organization and functioning of the company if one of the steps is omitted. For example, it is very important to create short-term wins. They are necessary to plan all processes and foresee the results of concrete work. Moreover, this step is a good way to motivate employees and organize all the staff of the company. It is logical that nothing will be achieved without this step because no company can be successful for a long period of time without a concrete plan.

It should be stressed that the sixth step is the best basis for good planning in any company. It should be mentioned that the authors of The Heart of Change pay the reader’s attention to the stories that demonstrate the relevance of the sixth step. They are the stories to remember: the List of the Bulletin Boards, Creating the New Navy, The Senator Owned a Trucking Company and Hoopla. All these stories teach the reader to apply the short-term wins in his/her organization. Another explanation of the short-term wins is “quick achievements”.

There is a growing body of evidence that no person may be working for a long period of time if he/she does not see the results of his/her efforts. That is why it is very important to resort to the use of the sixth step. It is no wonder that it is also applied in Jack Welch’s leadership. The creation of short-term wins helps to achieve a lot of important aims. They are: Quick achievements help to get constant feedback and motivate leaders. The latter are persuaded that their actions are valid and important for the whole company.

Wins provide all the members of the company with an emotional uplift. This changes the atmosphere in the company and makes it more enthusiastic and friendly. Short-term wins make more passive people become interested in the process. They see success by means of quick achievements and understand that it is necessary to join the process. Short-term wins leave no voice to cynics and those, who like to criticize the policy of the administration. The effectiveness of short-term wins is demonstrated through the creation of “the Big Four.

” This means that the company does not write the list of all its purposes, but chooses just four important goals to achieve. This ruse makes the results seem more visible. The list with four aims is placed in every place, where the employees may gather. They see “the Big Four” and understand that the company is