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Multimedia - Assignment Example

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Course Date Multimedia 1. Introduction Technological intervention has been witnessed in every walk of life in the past few decades. The field of education has also been influenced by the progress of technology, due to which the modern processes of education are remarkably different from the conventional modes…
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Download file to see previous pages The use of multimedia has become universal and has fully integrated in the field of education. An institution desires to modernize their induction tour with the latest technologies to enhance the experience for the newly inducted students and present a promising image of the college. Multimedia is also used in organizations for various purposes. Different types of technologies shall be discussed in the paper regarding their unique uses for organization. In the end, an effective solution will be proposed for the institution to incorporate technology in the induction tour. Task 1 2. Types of Multimedia used in Organizations 2.1 Promotion and Advertising Modern organizations have numerous platforms on which they can promote the image of their organizations. Most common use of multimedia is seen in the domain of promotion and advertising. The first step in this process is to define the audience that shall be aimed to be targeted with the promotional campaigns. Radio and television are among the conventional forms of multimedia used in the field of advertising. Radio tends to be cost effective as compared to TV and print ads. Internet technology has intervened in the lives of individuals to such a great extent that life cannot be perceived without it in the modern world. Organizations use the medium of internet to reach a larger set of audiences. According to Kawamoto; there are over 1 billion internet users worldwide. Advertisements and promotional campaigns are run on social networking sites, search engines and company owned websites. Another good approach to promote the name of the company is to make a profile for the company on Facebook, MySpace and Twitter. Current campaigns and latest promotions can be advertised through these profiles. 2.2 Digital Poster Digital posters are defined as the displays that are electronically updated with respect to the content provided by the organizations. They facilitate fast and convenient updates of information therefore more information can be communicated to the audience than flat posters. They are more eye-catching as they can be incorporated with sound and video to enable a more effective delivery of message to the recipient. 2.3 Virtual Tours A virtual tour is defined as the simulation of any place which is created by the accumulation of numerous videos and snapshots. Virtual tours allow the creator to communicate the floor plan and interiors of any location to a person who might be residing thousands of miles away from that place. This type of multimedia can help any business communicate their services to their customers; this experience gives an opportunity to the customers to evaluate the quality of the service. For example, hotels advertise their rooms, spa locations and dining areas with the aid of virtual tours. Hospitals might use the same medium to communicate their medical facilities to the audiences. Real estate agencies use this type of multimedia to show the interiors, neighbourhood and location of premises. Figure 1: Screenshot of a virtual tour of a hotel (Interactive virtual tours for estate agents, hotels, business, bars and restaurants) 2.4 Education and Training This concept of acquiring education and training by means of multimedia is known as ‘computer based learning’ or ‘computer based teaching’. Businesses have adapted multimedia technologies to provide ...Download file to see next pagesRead More
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