We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Report 2 - Research Paper Example

Comments (0)
Report #2 Table of Contents I. Target Market 3 A. Segmentation Variables 3 1. Income Level 3 2. Age 3 3. Gender 4 4. Geography 5 5. Usage 5 6. Other 6 B. Number of People in Your Target Market 6 II. Competition 7 A. Direct Competition 7 B. Indirect Competition 11 References 12 I…
Download full paper
Report 2
Read TextPreview

Extract of sample
Report 2

Download file to see previous pages... The average income level of individuals in the economy had been recorded to increase substantially but due to the recent recession the growth of the income level has slowed down considerably (Euromonitor International, “Country Factfile”). However, French mousse is evidently a frequently available product in the market of France. Its high availability in turn decreases its cost of purchase with minimum influence of the income level enjoyed by the population of the market. 2. Age The total population in the economy of France comprises a majority of young people, i.e. belonging to the age group of 15 to 64 years covering almost 64.7% of the total population. The people aged between 0 to 14 years comprise around 18.5% of the total population while the age group of over 65 years captures almost 16.8% of the population (CIA, “France”). Due to the fact that French mousse is stated to have a huge amount of calorie, it is most likely that health conscious people will tend to avoid consuming the product at a large proportion. On the similar context, French mousse can be delivered to any of the age group as a beverage. Moreover, there is no age limit for the consumption of the product. Thereby, the market segmentation should be based on the preferences of the customers rather than their age group, as the product can be consumed by consumers belonging to any and every age group. 3. Gender The total population of the economy of France comprises a sex ratio of 0.96 male(s)/female on an average basis (CIA, “France”). However, to be related with the market segmentation of French mousse, the product can be consumed by both males and females irrespective of their gender. In other words, gender does not have a strong influence on the market potential of French mousse and thus can be ignored while determining the target market. 4. Geography The geography of France comprises of five major cities in terms of population and urbanization, namely, Paris, Marseille-Aix-en-Provence, Lyon, Lille, and Nice-Cannes. The urbanization rate in the economy is figured to 85% according to the latest available data (as on 2010), which is also recorded to increase by 1% annually (CIA, “France”). Therefore, the target market of French mousse shall be focused on the urban markets of the economy, as it comprises of the majority of the population. Moreover, as it is quite likely that people residing in urban areas will possess stronger preference for the products, such as French mousse and targeting the urban markets shall be highly beneficial. 5. Usage The current statistics depict that the economy of France has witnessed a downfall in the growth of the consumer spending on food after the recent economic downturn. Conversely, the average consumer expenditure on food figures is around US$ 1,422 monthly (i.e. Consumer Expenditure on Food (US$ Million)/Population = (179,782.5/63,197,000) x 1,000,000 = US$ 2,844.78/12 = US $1,422). With reference to the above findings it can be stated that as the expenditure of the population is decreasing it is quite likely that the preference for costly beverages will also decrease in turn. Therefore, it will be highly beneficial to market the product at a low price targeting the group of people who possess stronger preference for the product. 6. Other Considering the other factors of the French economy, it can be stated that the social aspects have a strong inf ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Report 2
The living standard is high in France. It has a rich and diversified culture. Compared to other European countries, France was able to handle the economic recession much better in the year 2008. In the year 2009, its GDP was $2,675.92 billion. It is the 5th biggest economy internationally with a GDP (PPP) of 2.555 trillion USD in the year 2010 (Stanley St Labs, “France Economy”).
5 Pages(1250 words)Research Paper
Neurological Case Report
Quadriplegia is considered complete when sensory and motor function below the level of injury is completely absent (Lightbody, 1998). In this type of injury, there is damage to ascending sensory (spinothalamic) and descending motor (lateral and ventral corticospinal) tracts of the spinal cord resulting in motor and sensory dysfunction.
6 Pages(1500 words)Research Paper
arch, reports are important since they communicate the conclusions and recommendations and more so because they are an important tool convince the management that the findings are credible and justified by the results collected (Wiid & Diggines, 2010). Writing a concise and
2 Pages(500 words)Research Paper
Report 2
In that direction, it has been argued by Daron Acemoglu, Simon Johnson and James Robinson in The Rise of Europe: Atlantic Trade, Institutional Change, and
1 Pages(250 words)Essay
Assinment # 2 Report on Religious Field Research
They don’t believe in the unseen God. Despite the existence of differences in the form of worship rituals, holy books, time of prayer and so on, all the above religions appreciate God’s influence in the lives of mankind. To them all, God is a shaper
5 Pages(1250 words)Research Paper
(2) A report on the accountability in VISA company in 4 areas of accountability; describe and explain each of these selected issues and secondly describe how each issue is implemented in VISA company
y, with effect from the stated factors, complexities for business organisations have increased substantially, owing to which, they are required to conduct their operations with better accountability in different areas that commonly include communities, environment, financial
10 Pages(2500 words)Research Paper
Prices of their products are very low. With low priced products Gandys targets low income people of the society. Young people living in small towns or suburban areas are target customers for the company. Gandys target markets are predominantly young trendy people
7 Pages(1750 words)Research Paper
Individual report 2
hat I worked on in this report was on the company description which included the company summary, the core activities of the company, its products and services, and the management structure. Another area that I worked on was on the decision making process. Information on the
2 Pages(500 words)Essay
Service marketing report 2
This in no doubt informed majorly by changes in consumer behavior, purchase trends and availability of many choices that give convenience. Marketing has therefore become a very important
3 Pages(750 words)Essay
Book Report #2 for Rabbi School
In his first sentence, he suggests that there are “three aspects of nature which command mans attention: power, loveliness, grandeur” (Heschel, 1976, p. 3). The significance of this is that there appears to be a drive which compulsive man to pay attention to those
3 Pages(750 words)Research Paper
Let us find you another Research Paper on topic Report 2 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us