StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Preliminary Research Design - Assignment Example

Cite this document
Summary
Preliminary Research Design 2 Abstract Customer service is a very broad term that is difficult to define. Most researchers find that there are many ways to define this term because there are so many variables that go into designing customer service. This research project will provide an understanding of customer service as it is described in the literature and it will support the hypothesis that there is a relationship between customer satisfaction and loyalty…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Preliminary Research Design
Read Text Preview

Extract of sample "Preliminary Research Design"

Download file to see previous pages

However, once a business has been operating for an amount of time, they begin to rely on their customers to help their business continue to strive. Of course, customers are only a small part of the business, but the way that customers are treated will have a direct impact on the way that the business grows. Many businesses understand the relationship of customers to loyalty, but many do not see that it makes much difference in the way they do business. In the old days, there was a phrase that everyone seemed to use: "The customer is always right.

" But today, this may not be the case for every business. Customer satisfaction will automatically lead to customer loyalty if customers are treated well. Theoretical Framework Most business people understand that the relationship that they build with their customers will either bring them back to the business or make them go to someone else. The most important factor for them to remember is that there is a relationship between customer satisfaction and loyalty. The idea of customer satisfaction can be defined in many different ways. . Some researchers suggest that defining customer satisfaction means that quality of the product is important to customer satisfaction.

Although this is one component that points to customer satisfaction, it is not the only one that can be seen in developing this concept. In order to define customer satisfaction, a research must look a several issues that create good customer service. Roethlein and Wicks (2009) suggest that one of those components is quality. Whether it is a product or a service, there are certain elements of quality service that most customers will expect. Customers satisfaction connects to customer loyalty which in turn connects to costumer retention.

In each situation, customers are the major part of why a business or service works well and continues to thrive, especially in difficult economic times. According to Dubrovski (as cited in Roethlein and Wicks, 2009), consumer satisfaction is the most important aspect of profit because it is through customer satisfaction that profits are made. In other words, the more satisfied customers are, the more they want to purchase from the company. Kumar, Petersen, and Leone (2010) suggest that when customers are satisfied with a product or service, they will tell other people about it and they will refer them to the business.

They devised a formula to decide what customers had the highest value for referrals and applied it to their research. They found that customers who had a high level of referral possibility only needed to have one form of advertising come to them because if they liked the business enough, they would automatically refer people to it. These different theories of how researchers see customer satisfaction makes it difficult to devise a strong independent or dependent variable for what

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Preliminary Research Design Assignment Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1414127-preliminary-research-design
(Preliminary Research Design Assignment Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/family-consumer-science/1414127-preliminary-research-design.
“Preliminary Research Design Assignment Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/family-consumer-science/1414127-preliminary-research-design.
  • Cited: 0 times

CHECK THESE SAMPLES OF Preliminary Research Design

DESIGN IS/ISN'T DEAD

Is design Dead?... The question of design in the contemporary world has taken on a number of important elements and raised an equal number of questions.... With the contemporary explosion of Internet technology and post-modern trends in art and design, the nature of original design as existing at the forefront of importance has been called into question.... hellip; Within this type of understanding, with significant technological advances in terms of computer design processes and digital creations, one can argue that the actual importance of illustration has been greatly reduced....
4 Pages (1000 words) Research Paper

Design-build and Design-Bid-Build Contracts: Their Advantages and Disadvantages

The system of contracting proves to be an essential part in the construction projects since the planning of the design and the execution of the project depends on this contract.... … design-build and design-Bid-Build Contracts: Their Advantages and Disadvantages.... The system of contracting proves to be an essential part in the construction projects since the planning of the design and the execution of the project depends on this contract....
11 Pages (2750 words) Research Paper

Dealing with Burglary Offences

Summary and evaluation of seven designs and methods used in previous research with similar objectives Summary: 1.... Since the public opinion or benefits are a significant part of this research study, it is but natural that this aspect needs to be considered.... Therefore, a survey in the line of public research through online questionnaire, or video conferencing...
6 Pages (1500 words) Research Proposal

Analysis and design of concrete pavements

The proposed project proposal focuses on the analysis and design of concrete pavement structures including an overview of the past, present and the future perspective of pavement design and analysis.... The design of the pavement must keep moisture out of the sub base, capping, and subgrade... The research approach for this project will involve carrying out a… Although a preliminary risk assessment of the project has revealed a few potential hazards, a number of possible control measures have been developed to Concrete pavements are durable surfaces that are laid down on roads and walkways primarily to sustain vehicular or foot traffic....
8 Pages (2000 words) Research Paper

Use a Longitudinal study research method to analyze the effects of nutrition

Besides, the strength of longitudinal research design assists in tracking psychological influence of nutrition on study subjects across age.... During preliminary research and collection of data, subjects responds positively to for instance, cognitive tests.... design strategies employed in longitudinal research elusively elucidates the impacts of cohorts that remains confounded within age-differences.... Studying a large group of subjects would be imperative in evaluation of potential effects of nutrition for instance, over a diverse… It is indispensable to comprehend that longitudinal research provides researchers with a plausible method of conducting studies based on the aforementioned conditions....
2 Pages (500 words) Research Paper

The Major Differences in Leadership Approaches Used by Male and Female Leaders

nbsp; There needs to be further research on discovering the differences between the approaches female and male leaders take to implement organizational change.... The findings of this research will provide insight to organizations, whether public, private or nonprofit, to be vigilant of the potential differences that may exist within their leadership teams and improve the alignment of each leader to the appropriate role in the organization based not just on their experience and capabilities, but on their leadership style and approach....
47 Pages (11750 words) Research Proposal

Design Process, Stages and Its Benefits

The "design Process, Stages and Its Benefits" paper analyzes Concept design as an aspect of product design specification into great detail.... However, it is important to discuss the whole process and aspect of product design, before narrowing the scope to concept design.... hellip; design enables companies to understand the value of quality and to predict the performance of the product in the market....
10 Pages (2500 words) Research Paper

The Preliminary Design of the Research

This research proposal "The Preliminary design of the Research" suggests the research of criminal justice is based on different approaches, which aim is to generalize the methods of its study for the development of one's research skills.... The work is subdivided into four parts, which include: the preliminary design of the research, a statement of the data collection methods, the methods of case analysis, and the general plan.... Thus, the research methods are used to systemize the work of the researcher and make it easier....
6 Pages (1500 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us