StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Dell laptop - Research Paper Example

Comments (0) Cite this document
Summary
Dell Laptop [University] [Instructor Name] Dell Laptop Laptop is one of the products produced by Dell. Dell is one of the biggest producers of Laptops all around the world. Dell laptops are considered to be durable as compared to those produced by other companies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Dell laptop
Read TextPreview

Extract of sample "Dell laptop"

Dell Laptop Dell Laptop Laptop is one of the products produced by Dell. Dell is one of the biggest producers of Laptops all around the world. Dell laptops are considered to be durable as compared to those produced by other companies. The price of Dell laptops is also comparatively lower than those of its competitors. Product Type Dell laptop belongs to the product type of portable computers. A product type is a family of products having similar features. The main features of laptops are their portability, smaller size, connectivity and wireless mechanism. Initially, laptops were only limited to a very small segment of the market due to their introductory price but gradually, laptops are replacing desktop computers due to their features. Laptops are easy to use and easy to carry out therefore users prefer laptops more as compared to desktop computers now. Dell laptop is preferred by most of the users because Dell laptop is considered to be durable and affordable. Dell enjoys goodwill among the customers all over the world due to the quality of its products. Dell produces a variety of laptops customized for users with different needs. Dell laptops are classified on the basis of; scope of business, usage at home or office, business focused laptops, laptops for workstations with high performance. One of the reasons behind the success of Dell laptops is the variety offered by Dell in its products. Users can acquire a laptop in accordance with their needs due to the wide range of laptops offered by Dell. Another reason behind the success of Dell laptops is their lower price as compared to other laptop producers. Core Product and Actual Product The core product is the intangible benefit that a user derives from the actual product. It is the convenience that makes a product valuable. The more a product provides convenience and benefit to the user, the more it becomes valuable. Core product is the main factor than determines the value of the actual product. In case of Dell laptop it the convenience of using personal computer at a portable machine. The core product is the ease of carrying around a personal computer that runs on the power of a battery and it lets the user perform all the functions of a personal computer on a portable laptop. The actual product is the tangible product that is used by the user to derive the core product. Dell laptop in its tangible form is the actual product. The main difference between the core product and the actual product is that of tangibility. Core product, that is the convenience driven from the product, is intangible but it is the main determinant of the value of the product. On the other hand, actual product is the physical frame or equipment through which the core product is achieved. In case of Dell laptop, core product is the ease of portability and usage while actual product is the tangible machine that is used to acquire the core product. Product’s Name All the products from the company feature the company’s name Dell which was named after its founder Michael Dell (Dell Inc., 2011). Throughout the life of the company, it has achieved recognition throughout the globe therefore the name of the company represents the company’s brand. In order to make the product distinct, specific names are added to ‘Dell’, for example; Dell Inspiron, Dell Studio, Dell Adamo etc. All these are the names of Dell laptops with certain distinctive features. The brand Dell implies that the product is by the company. The brand has earned significant goodwill overtime therefore it enjoys a wide customer base all over the world. Brand Personality Brand personality is the characteristics or traits of a brand that define its identity of personality. Creating a brand personality is the attribution of certain characteristics to brands in the similar manner as are held by humans in order to make the brand distinct from others. Brand personality is perceived in accordance with the emotions associated with the brand rather than the physical aspects of the products covered under the brand. Dell has a huge customer base because of its goodwill. The personality traits of the Dell brand are; durability, reliability and accessibility. These traits describe the personality of the brand and the manner in which the brand would be perceived by the customers. Dell represents a brand that is reliable which means customers can rely on the quality of products covered under this brand. The products by Dell are durable that means the products will not wear out soon. Dell also represents affordability and accessibility which means the products by Dell are not restricted to any specific segment of market but the products are affordable and customizable for everyone. Thus, the personality traits of the brand at whole are represented by each product as well. Similarly, Dell laptop represents the characteristics of the overall brand. Dell laptop represents the traits such as reliability, durability and affordability. Therefore an overall personality of Dell has been created and it is perceived in accordance with its personality all over the globe. References Dell Inc. (2011). Dell Company Profile. Retrieved December 3, 2010 from Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Dell laptop Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1412982-dell-laptop
(Dell Laptop Research Paper Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/family-consumer-science/1412982-dell-laptop.
“Dell Laptop Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/family-consumer-science/1412982-dell-laptop.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dell laptop

Strategy and Transformation in Dell Computer Corporation

The management principles,  strategy, and vision are responsible for all the success of Dell. It was founded in the year 1984 as PC’s limited. In June 1988, when its first stock offering entered the market,  the name officially changed to Dell Computer Corporation. The year 1986 was a memorable year for Michael Dell and his corporation when Dell entered the European market. By the year 1989, Dell acquired sales of $50 million. The last four quarters earned revenue of around $57.9 millions2. Dell always aims to deliver innovative technology and services. This company sells the maximum number of systems than any other computer company.

The main principle of Dell is selling computers directly to the custome...
10 Pages(2500 words)Case Study

The $100 Laptop Initiative

The main core of the project is focused on the poor countries where technology has not yet been developed and people do not have the resources to afford advanced technological aides (Gadgetopia, 2005).

Although the project is named as the Hundred Dollar Laptop, it is available for both government and private organizations for educational development use at a price of one hundred and ninety-nine dollars (Laptop.org., 2006). For the concern of the people and the OLPC Association, the laptop because of a higher price because it is in its developmental stages and due to lack of sufficient orders. However, the price of the laptop is claimed to be brought down over the coming years to a much closer figure to One hundred dolla...
9 Pages(2250 words)Term Paper

What Enables Dell to Maintain Competitive Advantage

...Dell Inc, an example of leading through responsive direct sales Introduction Although responsiveness is recognised as one of the four important factors for gaining competitive advantage, it is not until one explores and perceives by nature the concepts of competitive advantage and customer responsiveness and their true inter-relationship that the true importance and the extent of influence of the notion of customer responsiveness emerges. It is understood that functional level strategies that focus upon the company’s ability to attain superiority in terms of Efficiency, Quality, Innovation, and finally Customer responsiveness lead to increased utility derived by the consumers from the product by able active differentiation, creation...
9 Pages(2250 words)Case Study

Dell Computers: Marketing Analysis

... Dell Computers: Marketing Report 1.0 Introduction Dell Computers is currently experiencing high sales growth and has achieved revenue increases of nearly $20 billion between 2004 and 2008 (dell.com, 2008). The largest portion of this sales revenue comes from desktop personal computers sales. The company’s printers, considered a peripheral product, only make up a very small portion of Dell’s entire sales revenues. Where global personal computer sales make up 38 percent of total revenue, peripherals are only 15 percent of sales. Further, of that 15 percent, other peripheral items are considered including scanners and various wireless products, amongst many others. This represents a very small fraction of earnings potential for Dell...
10 Pages(2500 words)Case Study

Understanding the UK Customers Satisfaction When Purchasing Dell Computers

First and foremost, “Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, we could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.” (History: company timeline n.d.). Michael started his company when he was a student at the University of Texas at Austin with a capital of $1,000. At that time he named his Company as PC’s Limited. He dropped out of school in order to concentrate fulltime on his business.
Next, in 1985, his company developed a personal computer with its own design. It was termed as Turbo PC and it was sold for less than $800.The company started providing custom assembled o...
15 Pages(3750 words)Research Proposal

Business of Dell in India

...Business of Dell in India Table of Contents Introduction 3 Why India? 4 Dell in India 5 Challenges 8 Measures 9 Conclusions 10 References 12 Bibliography 14 Introduction The economic reforms in India, initiated in 1991 stimulated the effects of globalization and liberalization to reach India in the last decade of the previous century. The economic reforms helped India to grow at above 6% per annum rate on an average since the year of 1992-93 (Bajpai & Sachs, n.d.). The large multi national corporations of repute commenced to outsource their activities in India as the trade policies were liberalized and governmental restrictions were removed. The first industry to take such benefit was that of medical transcription. In the mid-nineties...
7 Pages(1750 words)Assignment

The Article Architecture in Everyday Life Written by the Author Dell Upton

...Architecture and the Everyday In his article “Architecture in Everyday Life,” Dell Upton defines the concept of ‘everyday life’ as an entity of the ‘other’, as something that can only be defined by what it is not. In making this definition, he points out how this definition can be applied to the concept of 21st century architecture in terms of those areas that connect the spaces but yet are not provided with names as such to define them. In recent years, the concept of ‘everyday life in architecture’ has come to refer to architecture that somehow escapes the commodification/consumption paradigm of contemporary culture and yet remains entirely in keeping with the needs of the client. In other words, everyday architecture is defined...
8 Pages(2000 words)Article

Can Laptop Revolutionize Education and Business in the Third World

...Can a $ 170 laptop revolutionize education and business in the third world? The rapid pace at which technology is developing has changed the very concept of business and education in the developed world. Where education used to be confined to the classrooms, technology has brought it outside-made it just a click away. Likewise, business, over the centuries, has taken a shift from the medieval transactions and bartering to the current day minute-by-minute updates on stocks, million dollar transactions and online markets. Technology has significantly accelerated social and economic development of developed countries; the question arises that given the myriad assortment of problems developing countries are afflicted with, can subsidized...
6 Pages(1500 words)Research Paper

Marketing Communications Planning for the New Projector Laptop

...Introduction The project outlines the promotional and communicational for the launch of a fictional product called a projector laptop. In this scenario the new projector laptop is the newest product in Apple’s line of computer technologies. The new laptop is all set to be launched in the US market. The business problem in this case is “How to successfully launch the projector laptop in the market”. The task involves the study of the marketing plan for launching the product by using different marketing communication tools. The project will discuss the marketing communication approach that would be used to develop the marketing strategy and tactics for the new projector laptop. Context Analysis With the world of technology becoming smaller...
8 Pages(2000 words)Case Study

Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers

...Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Dell laptop for FREE!

Contact Us