Initially, laptops were only limited to a very small segment of the market due to their introductory price but gradually, laptops are replacing desktop computers due to their features. Laptops are easy to use and easy to carry out therefore users prefer laptops more as compared to desktop computers now. Dell laptop is preferred by most of the users because Dell laptop is considered to be durable and affordable. Dell enjoys goodwill among the customers all over the world due to the quality of its products. Dell produces a variety of laptops customized for users with different needs. Dell laptops are classified on the basis of; scope of business, usage at home or office, business focused laptops, laptops for workstations with high performance. One of the reasons behind the success of Dell laptops is the variety offered by Dell in its products. Users can acquire a laptop in accordance with their needs due to the wide range of laptops offered by Dell. Another reason behind the success of Dell laptops is their lower price as compared to other laptop producers. Core Product and Actual Product The core product is the intangible benefit that a user derives from the actual product. It is the convenience that makes a product valuable. The more a product provides convenience and benefit to the user, the more it becomes valuable. Core product is the main factor than determines the value of the actual product. In case of Dell laptop it the convenience of using personal computer at a portable machine.
The core product is the ease of carrying around a personal computer that runs on the power of a battery and it lets the user perform all the functions of a personal computer on a portable laptop. The actual product is the tangible product that is used by the user to derive the core product. Dell laptop in its tangible form is the actual product. The main difference between the core product and the actual product is that of tangibility. Core product, that is the convenience driven from the product, is intangible but it is the main determinant of the value of the product. On the other hand, actual product is the physical frame or equipment through which the core product is achieved. In case of Dell laptop, core product is the ease of portability and usage while actual product is the tangible machine that is used to acquire the core product. Product’s Name All the products from the company feature the company’s name Dell which was named after its founder Michael Dell (Dell Inc., 2011). Throughout the life of the company, it has achieved recognition throughout the globe therefore the name of the company represents the company’s brand. In order to make the product distinct, specific names are added to ‘Dell’, for example; Dell Inspiron, Dell Studio, Dell Adamo etc. All these are the names of Dell laptops with certain distinctive features. The brand Dell implies that the product is by the company. The brand has earned significant goodwill overtime therefore it enjoys a wide customer base all over the world. Brand Personality Brand personality is the characteristics or traits of a brand that define its identity of personality. Creating a brand personality is the attribution of certain characteristics to brands in the similar manner as are held by humans in order to make the brand distinct from others. Brand personality is perceived in accordance with the emotions associated with the brand rather than the