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Dynamics of Strategy - Dissertation Example

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STRATEGIC ANALYSIS STRATEGIC ANALYSIS MORRISON SUPERMARKET, U.K Contents Contents Contents 2 Contents 2 ABSTRACT 3 INTRODUCTION 4 EXTERNAL ANALYSIS 5 NINE ANALYTICAL STRATEGIC TOOLS 5 PESTEL ANALYSIS 6 PORTER’S FIVE FORCES ANALYSIS 9 DEGREE OF TURBULENCE 11 GROWTH AND LIFE CYCLE ANALYSIS 12 INTERNAL ANALYSIS 12 ONLINE RETAILING FINANCIAL ANALYSIS 13 FOUR LINK ANALYSIS 17 CUSTOMER ANALYSIS 18 VALUE CHAIN ANALYSIS 19 ANSOFF MATRIX 21 PORTER’S DIAMOND MODEL 22 BALANCED SCORECARD 23 RISK ANALYSIS 24 STRATEGIC FIT ANALYSIS 26 FUTURE TREND 28 CONCLUSION 28 BIBLIOGRAPHY 29 APPENDICES 32 ABSTRACT The current study aims to reflect upon a detailed analysis of the strategic trends and working busine…
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Download file to see previous pages The current study tries to investigate the strategies that are pursed by Wm Morrison Supermarkets plc and whether they are successful or not? Especially in context of on-line business that has opened up numerous options for the organization that can be effectively tapped. An extensive external business environment evaluation will be undertaken for determining the impact of external factors on company’s strategy (Tassou S & Ge Y, retrieved on 20th April, 2011). The e-strategic resource capability of Morrison would be analyzed in order to figure out its potential and capacity to meet the current demand and requirement of the retail industry. And lastly, it will also be examined whether Morrison is in strategic fir with the environment or needs certain reconstruction in its policies and procedures to sustain in the competitive league (Scotland H, 2005). INTRODUCTION Wm Morrison Supermarket plc is generally referred to as ‘Morrison’ which was initially propounded by William Morrison way back in the year 1899, one of the most important organization featuring in the FTSE 100 Index with almost 375 stores in operations currently. The organization is widely spread in both the northern and southern part of England and strong presence in other regions as well. The organization prefers to keep its working as simple as possible but renders it services efficiently and effectively with the company policy to keep the pricing low and maintaining high efficiency level. The study would analyze the strategic approaches of Wm Morrison Supermarket plc through traditional marketing tools such as PESTEL, Porter’s five forces model, along with emergent and international market strategy on e-business or online business strategy adopted by Morrison.. The company’s financial decision making and risk analysis approach would also be studied intensively. The term in itself is too wide; e-business can actually describe the organizations operation. E-business also reveals the various applications of information and communication technologies that a business can apply for attaining a cost reduction, enhancement in customer quality services and creating a new market for exiting products and for newly developed products. Morrison can effectively make use of e-business strategy in order to maximize its competitive advantage. However, what Morrison actually needs to work upon is: 1) The excessive high costs which the firm has incurred in the ICT investment and also the financial analysis for the investment amount regarding its payback time period and the profits which can be recovered from the same. 2) The organization has to ensure that best technical skills and managerial skills must be available for putting the strategy into actual implementation. 3) Thirdly the disinclination of the firm towards marinating networking relationships with other enterprises must be overcome for attaining optimum results. EXTERNAL ANALYSIS Morrison’s vision for the future is to exhibit itself as a ‘ ...Download file to see next pagesRead More
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