Short Term Long Term Goal - Essay Example

Throughout my life I have been always involved in various forms of business practices. As an eight-year old kid, I was already engaged in the art of trading cards collection. At that time, collecting trading cards with Japanese comic characters was a big craze among children like me. In fact, my classmates would pay a lot of money just to acquire the rare ones. Seeing a business opportunity, I decided to invest my lunch money on collecting and trading cards. Fortunately, I acquired a special card early on and this facilitated my trading and selling engagements with other collectors.

This went on for a couple of months until I was able to sell my last card and turn my initial investment of $20 to a staggering $150, which, I believe, was no small feat for an 8-year old boy. The ability to display a basic understanding of sales and returns was inherent to me right from the start. Since then, I have never lost sight of my goals of pursuing entrepreneurship. Towards the end of my senior year in college, my friend and I started a clothing import company which enjoyed considerable sales.

I also joined the companies of AXA Advisors, Philip Simon Developments USA, Inc and later Shoesapart, Inc to learn fundamental business structures and to have an in-depth scope into daily business operations. Despite these developments, I still wanted to achieve more because I have never been someone who is simply content to rest in his accomplishments. I believe that success is surpassing what you have previously achieved and realizing that you can actually achieve even more. These are the reasons why, for my short term goal, I am intent on getting accepted to the Tsinghua MBA program.

My recent trip to China made me discover the huge amount of business potential that it holds. Not only does it offer accelerated and extensive market expansion, but it also offers a high level of penetration opportunity. I am confident that throught the Tsinghua MBA program, I will be able to build an extensive network of classmates and alumni and gather sufficient knowledge of the local market in China to streamline future business growth. Within a year of acquiring my MBA, I want to start a promising food business venture, choosing the initial location at a primary market to promote the brand and attract franchising interest.

I want to work on a modular menu that can be dexterously handled by a central kitchen in preparation for franchise expansion. I will focus on expanding to other primary and secondary market within China. Meanwhile, I want to keep creating innovative and attractive menus to fend off competitors. As a long-term goal, I expect the company to have reached a considerable scale and to have accumulated adequate capital within 5 years. I plan to expand the business into other sectors of the industry either through name-licensing or self invested methods.

Ultimately, I want to develop the business into a cross-industry company that has a lasting and recognizable brand. I believe that Tsinghua’s MBA program will be crucial in helping me fulfill my goals in life. I plan to focus on E-commerce and Supply Chain Management in addition to Entrepreneurship. I also look forward to