Affects of Interest Rates on Consumption in the UK - Dissertation Example

Government has so far used interest rate effectively for enhancing the consumption pattern of the consumers in the retail sector. But at present, it seems that lowering the interest rates has become ineffective in the economy. Thus, the objective of the research has been set to find the actual effect of the interest rate changes on the consumption pattern of the people during the period from the year 2004 to 2009. Based on the entire research problem, comprehensive research question has been developed and respective research has been conducted.

The section of literature review has provided findings of previous research conducted on the topic. The review findings has added value to the entire research situation. Qualitative research approach has been applied to the research with the aim that the scope can be broadened up. Survey has been conducted on the sample selected from the entire population which is the retailers and consumers of the UK nation. Findings of the survey suggest results complacent to the literature review. Along with the answer to research question, few more aspects of the economic nature have also been dealt with in the research paper.

Table of Contents Abstract 2 Chapter 1: Introduction 6 1.1 Research Problem 7 1.2 Background of the Problem 8 1.3 Research Questions 9 1.4 Significance of the Research Study 10 1.5 Method of Solving the Research Problem 10 1.6 Structure of the Dissertation 11 Chapter 2: Literature Review 13 2.1 Interest Rate Fluctuation 13 . of Marketing in Retail Sector in the Year 2008 and 2009 25 2.11 Interest Rates Effect on the UK Consumption with Respect to Inflation 27 2.12 Summary of the Literature Review 28 Chapter 3: Research Methodology 29 3.

1 Research Philosophy 29 3.2 Research Approach 31 3.2.1 Qualitative or Quantitative 31 3.2.2 Deductive or Inductive 32 3.2.3 Subjective or Objective 33 3.3 Research Tradition 33 3.3.1 Ethnography 34 3.3.2 Grounded Theory 34 3.3.3 Ethnomethodology 35 3.3.4 Action Research 35 3.4 Research Strategy 36 3.4.1 Purpose 36 3.4.2 Design 37 Figure 3: Planned Research Design 38 3.4.3 Data Collection 39 39 3.4.4 Validity and Reliability of the Data 40 3.4.5 Data Analysis 41 3.5 Ethical Issues 41 3.5.1 Protection 42 3.5.2 Consent 42 3.5.3 Authenticity 42 3.5.4 Unbiased 43 Chapter 4: Findings and Analysis 45 4.

1 Analysis of the Retailers’ Questionnaire 46 4.1.1 Retailers’ Question 1 46 4.1.2 Retailers’ Question 2 49 4.1.3 Retailers’ Question 3 51 4.1.4 Retailers’ Question 4 52 4.1.5 Retailers’ Question 5 55 4.1.6 Retailers’ Question 6 56 4.1.7 Retailers’ Question 7 59 Figure 10: Percentage of Respondents 60 4.1.8 Retailers’ Question 8 60 4.2 Analysis of the Consumers’ Questionnaire 63 4.2.1 Consumers’ Question 1 63 4.2.2 Consumers’ Question 2 64 4.2.3 Consumers’ Question 3 66 4.2.4 Consumers’ Question 4 67 4.2.5 Consumers’ Question 5 68 4.2.6 Consumers’ Question 6 69 4.2.7 Consumers’ Question 7 70 Chapter 5: Conclusion 72 5.

1 Research Question 72 5.2 Limitations 73 5.3 Final Words 73 5.4 Future Prospects 74 75 References 76 Bibliography 80 Annexure 1: Questionnaire for the Retailers 81 Annexure 2: Questions for the Consumers 85 Chapter 1: Introduction The research paper has been framed to discuss the present scenario in the UK economy