Giving Voice to Silence: The effects of silence in cultural and global communication - Dissertation Example

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Giving Voice to Silence: The Effects of Silence in Cultural and Global communication Name Name of Professor Abstract Against a context of scholars and philosophers struggling with the mission of characterizing public opinion, Noelle-Neumann perceives public opinion as a form of social control; in this particular function, public opinion fosters social assimilation and assures an adequate degree of consensus prior to the implementation of actions and decision making…
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Giving Voice to Silence: The effects of silence in cultural and global communication
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Download file to see previous pages With this in mind, this essay examines the factors encouraging the eagerness of individuals to voice out their opinions publicly, with a specific emphasis on the notion of fear of seclusion and the European community, as well as the effects of this spiral of silence in cultural and global communication. Introduction A group is a collection of people who are resolved to keep silent about the same thing: a thing that then becomes a secret. This ‘point of silence’ holds the group together, sustains it, and even structures it. To violate it is to violate a taboo, to re-open a great wound. It is to risk driving the group to despair because it has absorbed and digested this silence to ensure its very survival (Sibony, 1993, as cited in Morley & Robins, 1995, 174). In the cultural communities of the world the media industries occupy a major and critical role: they are expected to represent the ‘intense unity’ of shared culture and shared consciousness (Duncombe, 2002); and, all at once, they are tasked to show the remarkable diversity of the world’s societies. There is the faith, or expectation, that this cultural mission will contribute in the creation of a sense of community needed by different cultures to face the new world order (Hourigan, 2004). However, in so far as some cultures can envision themselves as a community, it appears that these are inconceivable communities that are being visualized. For example, over the recent decades, there has been a concentrated series of activities all over Europe, intended for the revolutionizing of the media and broadcasting industries (Schlesinger, 1993). In actual fact, a new media order is emerging, and what policymakers and public servants who are its creators are aiming for is that media technologies and industries will strengthen and maintain the plan for European harmony and integration (Hourigan, 2004). With the establishment of the EC Television Directive in 1991, they initiated a major action in the expansion of a legislative plan aimed at expanding the regulation and structure of broadcasting outside the limits of national borders (Morley & Robins, 1995). This essay will examine and discuss the past and current status of public opinion, or more particularly the ‘spiral of silence’, in cultural and global communication with special emphasis on imagined communities all over the world. Basically, what is under debate is the issue of media and community. It has been often argued that mass communication have served a crucial role in the history of national, and now, global identities and culture. Print and broadcast media created mass publics who initiated the imagination of nationalism and the community of the nation (Hall, 1993). On account of this historical development, it is currently being broadly perceived that the media are fated to serve a similarly crucial role in the development of national and global identity and culture. Transnational media, as supported by this essay, will create global publics, who will afterwards embark on the visualization of the new world orde ...Download file to see next pagesRead More
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