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Essays on sports marketing

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Sports marketing

2 pages (500 words) , Download 1
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Dictionary.com (2010) defines “marketing” as “the act of buying or selling in a market.” Accordingly, the term “sports marketing” fundamentally means a bargain or sale of sports. Sports make a diverse industry that covers different aspects pertinent to sports that…
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Fundamentals Of Sports Marketing

10 pages (2500 words) , Download 1
The paper "Fundamentals Of Sports Marketing" examines selling concepts and persuasion in marketing. It examines sports marketing using the aspect of the selling concept and persuasion, and relate it to three disciplines in the social sciences namely commerce, economics, and history…
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Drugs and sports marketing

13 pages (3250 words) , Download 2
This article investigates the relationship of drugs and drug-use with sports marketing according to the existing literature on the subject. There are two important findings in this investigation. …
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Sports Marketing and Merchandising

9 pages (2685 words)
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From the paper "Sports Marketing and Merchandising" it is clear that thе NFL is one of thе largest merchаndisers in thе world аnd uses a lot of different possible aspects of marketing аnd merchаndising to bring exposure to, аnd sales, of thеir products…
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Sports Marketing and the Law

2 pages (718 words) , Download 2
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In the paper “Sports Marketing and the Law” the author looks at a style of advertising that uses sports to assist companies in selling their goods and services. It makes use of the content of sports rather than a single strategy to help in marketing efforts…
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Sports Marketing and Merchandising

2 pages (500 words) , Download 1
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In its quest of providing an extraordinary experience to its customers, Wexham Park Golf Course (WPCG) commits and stands by its vision to "offer the complete golf experience." Recognizing the diversity of its market, WPCG currently offers three different courses for different customers: the BLUE 18 hole course; the challenging RED 9 hole course; and the green 9 hole course which is designed for inexperienced and novice golfers…
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Sports Marketing Plan

2 pages (500 words) , Download 1
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Peaking at around 10 percent in 2009, unemployment has been creeping down and is at present around 8 percent and expected to stay within that range for 2012 (Amadeo, 2012a). Key areas of the economy, including industrial production, oil and energy, manufacturing, and Silicon…
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Nonprofit Sports Marketing Plan

13 pages (3250 words) , Download 1
This research begins with the statement that the Unified Basketball Association (UBA) is a non-profit basketball association. UBA aims to provide entertainment and expertise in the game of Basketball. UBA will use a public facility located in Saipan. This facility is an open-air basketball court…
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The Most Important Factor Dictating Sports Marketing

1 pages (366 words) , Download 1
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The essay "The Most Important Factor Dictating Sports Marketing" states that there are many factors that affect sports marketing. But the most significant of all is the target market segment. Today’s sports marketers have embarked on thorough market researches so as to have in-depth knowledge…
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Sports Marketing Plan - a plan to increase interest and attendance for C.D. Chivas U.S.A. located in Los Angeles, California

2 pages (500 words) , Download 1
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that is located in Los Angeles, California. The services offered here is strictly entertainment and we do matches. There is a lot of luxury and enjoyment for the whole family. There are…
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Sports Marketing and Media: Milestone 4 Financial forecast and Executive Summary

2 pages (500 words) , Download 1
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Determination of the appropriate cost for each element used in marketing is crucial for the marketing function. In the report method or adjusting the budget for marketing has been…
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Marketing and Sports

1 pages (250 words) , Download 1
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This field is frequently advancing and developing nowadays as there are battles between different societies in determining the ethical and legal business peripheries. Currently, sports are…
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Marketing Principles Adopted by 1st Division Football Clubs

25 pages (6250 words) , Download 1
The purpose of this paper “Marketing Principles Adopted by Division Football Clubs” is to examine marketing strategy that has been adopted by division football clubs in Cyprus. This research aims to examine marketing theories that are applied in real life marketing principles of the football clubs…
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Speaker responce on sport markting
2 pages (500 words) , Download 1
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First, there was the outline of facts and points that are useful in understanding sports marketing. What has been presented was perhaps analogous to empirical evidences to the theories we have…
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Sports and Society: Impact of Sport on Cultural Beliefs

7 pages (2451 words)
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"Sports and Society: Impact of Sport on Cultural Beliefs" paper states that sporting activities can generate changes in society and enhance human condition; physically and mentally. The important reality of sports and its impact on culture can be viewed in its relationship to gender identification…
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Issues of International Marketing

8 pages (2000 words) , Download 1
The paper gives the company profile of IKEA, describes market entry method of IKEA in China and factors affecting market entry. Also, examines contemporary market issues their types and cites as an example the companies which solved such issues …
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The aspects of sports merchandising and marketing

9 pages (2250 words) , Download 1
After sports marketing the largest area of company sponsorship is in the entertainment industry. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers.
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Project
7 pages (1750 words) , Download 1
The internal analysis is a strategic management process which is implemented in the report to identify weakness and strength of Australian Football League. The understanding of business operation is key part of marketing planning. For effective application of strategies, it is…
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Definition of Sports Advertising

14 pages (3979 words) , Download 3
This paper "Definition of Sports Advertising" investigates the OS concept from the point of view of sports fans and to develop a valid and reliable scale to measure old school ness. Finally, future research should test the Old School Scale in multiple contexts and across multiple sports…
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Critically discuss the importance of corporate sponsorship in the events industry
7 pages (1750 words) , Download 1
Corporate sponsorship has been taking centre stage on many occasions, especially in recent times where it has been discovered as a powerful tool for promotion and marketing. This power can also be referred to as the key importance that has several perspectives, which are based on the stakeholders they affect…
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Question 28 of 30 Discuss the advantages and disadvantages of secondary data and give an example of each
1 pages (250 words) , Download 1
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One advantage of secondary data is that it is very easy to collect. All the researcher needs to do is to acquire accurate sources from the literature that address the matter that is being studied. Another…
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Classroom Activity/Electronic Resource - aimed at KS2 children

12 pages (3000 words) , Download 1
Discovering the different countries Olympic world sports in the modern democratic and equitable society is the most outstanding subject in debates among the scholars, researchers, critics and amateurs of Cross-Curricular activities. As a choice topic among other topics, Olympic…
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How Sport Has Become Over-dependent on the Media
10 pages (2500 words) , Download 1
The author concludes that for the commercialization of sports, media has a vital role and the same also proved beneficial for media economically. It is professionalism that gave way to the influence of media on sports and now these two can be regarded as inter-dependable. …
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Governance of international football

8 pages (2000 words) , Download 1
With the raising global awareness about the issues of good governance, the world of sports has equally come under discussion. The contemporary writers tend to be more concerned about the concept of governance in the international sports. When talking about sports, football has always remained in limelight primarily because of the effective functioning of the football governing bodies like FIFA and UEFA…
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Critically analyse the corporate sponsorship/brand development nexus in contemporary professional sports businesses. Use a sport of your choice to illustrate your argument

6 pages (1500 words) , Download 1
Sports sponsorship has grown to become a credible and significant dimension of brand marketing given that it represents a long-term investment in…
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Sales and Promotion in Sports: Case of the Staten Island Yankees

8 pages (2000 words) , Download 1
This essay is going to undertake a study on a small New York-based baseball team, the Staten Island Yankees. This team is an affiliate of the New York Yankees in the Short Season-A classification. Undertaking a sales and promotional strategy, we have to undertake a study of the team and market…
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The history of winter olympic games
1 pages (250 words) , Download 1
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This competition included athletes from Scandinavian countries and occurred in Sweden in the beginning of the year 1901. Organizers introduced a skiing Olympia…
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Market Segmentation in Sports

9 pages (2250 words) , Download 1
After sports marketing the largest area of company sponsorship is in the entertainment industry in America. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers in States.
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Manchester United Background, Pricing Strategy
15 pages (3750 words) , Download 1
The paper "Manchester United Background, Pricing Strategy" states that Manchester United did build its strength on history, albeit disastrous one, and grow steadily as a brand icon representing undying devotion as well as admiration for both the players as well as the spirit they represent…
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The Industry Comprises of Sporting Goods
9 pages (2250 words) , Download 1
As the paper "The Industry Comprises of Sporting Goods" outlines, the sports industry today is one of the most important revenue generators in the world economy. The industry comprises of sporting goods equipment, sports apparel, fitness equipment, recreational transport equipment, and athletic footwear…
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Marketing Event in 2014: FIFA World Cup

5 pages (1250 words) , Download 1
This study focuses on the marketing process involved in one of the most happening events in the world, the FIFA World Cup 2014. It has impacted not only in the business events and activities but also in several global events related to sports, music, entertainment and other political happenings…
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Marketing Strategy Text and Cases

1 pages (250 words) , Download 1
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An essay "Marketing Strategy Text and Cases" claims that Bodenheimer has helped define the firm’s mission and integrated it with company’s activities. The firm’s versatility and diversity in terms of leadership and management have increased and maintained its client base…
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Case Study #2:
2 pages (500 words) , Download 1
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They wanted to do this all round, meaning that they wanted their potato chips to attract customers from all areas. They were able to utilize a national football league, Pro Bowl, and specific players in the NFL. They came up…
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The Sustainability of Extreme Sports as Businesses in Todays Society

19 pages (5000 words) , Download 1
 The aim of the research is to focus on the use of extreme sports in businesses trying to determine the sustainability of the extreme sports in business in the near future. It discusses the implications of the use of extreme sports in marketing on the prospective or targeted consumers…
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How Has The Emergence Of The Internet Help The Sport Industry
10 pages (2500 words) , Download 1
This is a precise paper describing the benefits and influences of internet on the revenue and net income of organizations related to sports industry. In the paper, the impact of internet on varied sports brands is revealed namely Nike, Reebok, Saucony and Puma among others…
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The Influence of Commercial Sports to the Society

8 pages (2350 words)
Nobody downloaded yet
The author of "The Influence of Commercial Sports to the Society" paper investigates the influence of commercial sports in modern-day lives. The paper also examines the sports business structures, zeal for the field, and the subsequent financial reward.  …
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How Gillette's Slogan Contributes in Redefining the Concept of Masculinity
12 pages (3000 words) , Download 3
The study “How Gillette’s Slogan Contributes in Redefining the Concept of Masculinity” demonstrates the advertising's ability to create and represent new ideas as the product interplays with social reality and the gender stereotypes, the paradigm of social success tied with the use of products…
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Houston Astros and Enron
3 pages (750 words) , Download 1
Introduction
This paper discusses the unique case of the Houston Astros sports team which is based in Houston, Texas and a member of good standing of the major league baseball (MLB) industry. …
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How to make university more international
2 pages (500 words) , Download 1
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This paper seeks to expound on how Universities can be upgraded to international status via the introduction of various activities, which make the University more accommodating to foreign students. This can only be done via the active involvement of all University stakeholders,…
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Reflective Journal on Guest Presentations
8 pages (2251 words)
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This report "Reflective Journal on Guest Presentations" is an interesting account of experience and new information the author gathered from different speakers and various guest presentations regarding important companies refining the business industry…
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Executive Summary - Xtreme Gymnastics

2 pages (500 words) , Download 2
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Xtreme Gymnastics has on offer a wide range of training and teaching services catering to a diverse audience segmented by age and skill level, with a focus on differentiated services from trained instructors with USA Gymnastics credentials and certifications, differentiated…
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: Communication and Public Relations (Case Study ) Is sport becoming too commercialised The Houston Astros public relations
3 pages (750 words) , Download 1
Commercialization of Sports Problems Commercialization of sports stadia has become common in all major leagues, in the United States. Sports clubs continue to sell their stadia naming rights to corporations so that they receive additional financial resources to sustain salaries for the players…
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Adidas
2 pages (500 words) , Download 4
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Adidas is the largest manufacturer of sportswear and athletic footwear in Europe.The company’s consistent introduction of new products, brand development and technologies have enabled the company attain its strong recognition…
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Marketimg
3 pages (750 words) , Download 1
Marketing The growing competition among the companies has increased the importance of marketing in businesses. Following are the two definitions of marketing. Kotler (2008, pp.5) defines marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”…
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Sponsorship
3 pages (750 words) , Download 1
Personality fit in NASCAR Name Professor Institution EXECUTIVE SUMMARY This research reveals that creating a favorable brand image is a central marketing strategy in many organizations. The paper is based on how personality fit affects the brand image in which they are representing…
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Brand Management

8 pages (2000 words) , Download 1
The automobile market of Singapore is considered as an attractive market for the car manufacturers because the consumers of Singapore are considered as car aficionado who means that they select a car which may reflect their personality, lifestyle and values. Moreover, because of…
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Personal Career Goal
3 pages (750 words) , Download 3
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A description of your position and responsibilities in 10 years Sports management is one of the most intriguing careers to pursue as it entails discipline, negotiation skills and understanding the true essence of business in the sporting world. Sports management is one of those prominent careers that underlie the task of handling drama in a sophisticated world of fragile relationships…
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Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement
3 pages (750 words) , Download 1
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Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement EXECUTIVE SUMMARY The below mentioned point discusses the ways, in which huge amount of money gets wasted through sponsorship. As a result, the craze of the games of Olympic in the entire globe is also reducing day by day significantly…
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Olympic sponsorship
2 pages (500 words) , Download 1
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Olympics Games are held after every four years in major cities across the world such as Madrid, Athens, Tokyo and Rio. The games involve various sporting activities such as Football, Athletics, Boxing, Martial Arts, indoor games, swimming and many more. …
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Sport Marketing Strategy

4 pages (1188 words) , Download 2
This report "Sports Marketing Strategy" demonstrates the connection between marketing organization and corporate success, there has been a pressing need for recognition of the usefulness of strategic marketing planning in the contemporary sports arena…
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