Strategic Management (DAVIS Case study)
... Management Table of Contents Table of Contents 2 Introduction 3 SWOT analysis 3 Porter’s five forces model 5
BCG Matrix 7
Vertical Integration 8
Davis service group is one of the renowned textile maintenance companies operating in Europe. It is UK based organization which is having two strategic business units, Sunlight and Berendsen. Sunlight is mainly operating in UK and Ireland whereas Berendsen is operating in Sweden, Denmark, Norway, Austria, Germany, Netherlands, Poland, Czech Republic, Finland and Baltic. Sunlight is mainly involved in various textile maintenance services like linen hire, dust control mat, work wear rental, washroom and laundry services. The company h...