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... to Marketing Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, andservices to create exchanges that satisfy individual and organisational goals. Another definition, perhaps simpler and more universal, it is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become content to another person's, society's or organisation's worth. Before to the introduction of market research, many companies were product-focused, employing teams of salesperson to push their products into or onto the market, without taking into consideration the consumer's desire. A market-focused,...