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Essays on case study in marketing management free download

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Advanced Marketing Strategy of Apple

10 pages (3991 words) , Download 1
"Advanced Marketing Strategy of Apple" paper identifies how successful the organization is in terms of ensuring that factors in its external environment and the actors with which it relates to are accommodated within its marketing strategies, and identifies Future Market-Driven Strategies of Apple. …
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Australian Media Industry Analysis
8 pages (2000 words)
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From the paper "Australian Media Industry Analysis" it is clear that the advertising revenue has both increased for the free-to-air television and radio in the last few years. We still expect however that radio is affected by the development of MP3 players, and the availability of music online. …
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New Media Marketing Activities Hewlett-Packard

9 pages (2403 words)
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This paper "New Media Marketing Activities – Hewlett-Packard" focuses on the fact that a concept that defines the new concept today’s businesses uses in developing an on the net community. It permits successful individuals to assess and gather the virtues of any particular brand. …
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The Industrial Structure of Apple Corporation
10 pages (2500 words) , Download 1
The author of the current case study "The Industrial Structure of Apple Corporation" underlines that the digital music market is a rapidly expanding field in the music industry. There is also a convergence of the music industry with mobile communications…
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A Contextual Model of Strategic Decision Making in Tesco

9 pages (2584 words)
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In the paper “A Contextual Model of Strategic Decision Making in Tesco” the author examines to what extent management moves since 2000 generated additional profits for Tesco. In order to evaluate the management moves in Tesco for a given time period, we should primarily describe it…
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Marketing strategies of the Sage Gateshead

14 pages (3500 words) , Download 2
The aim of this paper is to analyze the Sage Gateshead exhaustively with allusions focusing on its marketing abilities and standings. It examines its history, facts and figures about Sage Gateshead, its marketing strategy and how it outshines its strongest competitors in the region. …
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A Strategy for Competing against Apple Inc
8 pages (2421 words) , Download 1
The paper "A Strategy for Competing against Apple Inc" discusses that if the risks and the effort associated with designing new products that offer superior performance and functionality is not desirable, then better bundling of software and hardware at competitive prices can possibly still win the day…
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Vodafone International Marketing Strategy

20 pages (5000 words) , Download 3
The paper "Vodafone International Marketing Strategy" highlights that Vodafone had implemented Porter’s generic strategies in the international business environment to remain competitive. Vodafone had focused on decreasing the cost of their services. …
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Analysis of the Marketing Mix Adopted by Napster

9 pages (2716 words) , Download 1
The paper "Analysis of the Marketing Mix Adopted by Napster" states that it is essential that the company focuses on strategies to improve and increase the customer retention and loyalty of the customers to help it grow and face the competition in the markets to a greater extent…
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Vodafone international marketing strategy

15 pages (3750 words) , Download 3
This case study has been prepared to analyse the international marketing strategies initiated by Vodafone in different countries. In international business environment, Vodafone has implemented several marketing strategies to strengthen their presence in mobile communication industry…
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Origin.com and Digital Information Systems
11 pages (2750 words) , Download 2
The paper "Origin.com and Digital Information Systems" discusses that the website has a good digital business strategy that utilizes almost all the best practices that are used by the best company. In terms of transactions processes and practices, the website is excellent…
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Management of Mobile Technology

9 pages (2390 words)
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The paper "Management of Mobile Technology" discusses that the development of new technologies must consider the long-term maintenance & upgradeability of the current infrastructure. This is the force behind the evolution of 4G technologies – extensibility of W-CDMA networks…
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Why a Policy is Needed
10 pages (2851 words) , Download 1
The following paper “Why a Policy is Needed?” seeks to evaluate the application of a policy that prevents Internet misuse at the workplace. The author brings an example when an employer stumbles across an employee's credit report or medical information…
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Pinnacle Pictures
14 pages (3500 words) , Download 1
Photography and imaging technologies has undergone a sea change during the last decade or so. Trendsetting changes brought about by the information technology have added newer dimensions to the techniques of photography. Captain Sean (2007) states that economies of scale are now making sophisticated lens systems even more affordable…
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Strategic Management of Four Different Companies

12 pages (3268 words) , Download 1
The paper "Strategic Management of Four Different Companies" highlights that the main issues facing Gardner management are whether to appoint a staff member like Bill May as the new plant manager which requires a very strong technical or engineering background with line management experience…
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Global Marketing Plan for Firm Avea

9 pages (2250 words) , Download 3
The paper "Global Marketing Plan for Firm Avea" highlights that the promotional mix of Avea would include the use of print, electronic as well as the online communication channels. A brand ambassador would be chosen for the product that would be a celebrity from the film industry. …
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Interactive marketing

14 pages (3500 words) , Download 1
ABC Insurance has recently begun its operations in Australia. With this, the company has inherited all the globalisation issues that most companies in this era are going through. Organisational Culture, vision, values, social embracement etc are a significant few…
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The Broadway Cafe Part II
10 pages (2500 words) , Download 2
The Broadway Cafe Part II Table of Contents The Broadway Cafe Part II 1 Table of Contents 2 1st Set 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 2nd Set 8 Question 1 8 Question 2 9 Question 3 9 Question 4 10 Question 5 11 Question 6 11 Question 7 12 3rd Set 13 Question 1 13 Question 2 13 Question 3 14 References 15 1st Set Question 1 Why Are M-Coupons Better Than Traditional Paper Coupons?…
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Technology Management

16 pages (4765 words) , Download 2
The paper under the title'Technology Management' presents the introduction of new products based upon new technologies it is necessary to understand the rules of the relevant process, which is part of a wider framework known as technology management…
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Commercial Document Services: FedEx Kinkos
17 pages (4732 words)
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In the paper “Commercial Document Services: FedEx Kinko’s” the author analyzes one of the fastest-growing document solution companies with core operations in print and copy business. The brand name is widely recognized and the market share of the company stands at approximately 20%…
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Internet Banking Case Study

17 pages (4250 words) , Download 1
The online banking and the mobile banking has been the need of the hour to keep pace with the changing business scenario. The report throws light on the performance of the leading four banks of the United Kingdom namely NatWest Bank, Barclays Bank, HSBC and Lloyds Bank with respect to online banking and the perception of the customers…
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Ethical Dilemmas in E-Business within Context of Arab Culture

10 pages (2500 words) , Download 1
The following case study "Ethical Dilemmas in E-Business within Context of Arab Culture" is focused on the use of the internet that has been increasing over the past few years at a very high rate and this has allowed a lot of changes in various fields including the business which has gone online. …
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Business Management Practice

7 pages (1750 words) , Download 1
This case study describes the business management practice. This paper outlines practices on how to properly manage businesses, and the effective methods which are used in order to control employees’ attitude and work behavior…
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Strategic Risk Management in Apple Inc

10 pages (2957 words)
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The paper "Strategic Risk Management in Apple Inc" focuses on the company's business model innovations and new designs, effective risk management capabilities through financial leverage and superior economic performance. Corporate risk management practices have been a trend under the support of an effective and creative team…
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Generic Strategies of Sony
11 pages (2750 words) , Download 3
The main idea of this study is to analyze the international company The Sony Group. The author focuses on business company strategy, product innovation, factors influencing the choice of generic strategy and functional strategies underlying the current generic strategy…
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Apple Industry and Innovation Journey
8 pages (2000 words) , Download 1
The paper 'Apple Industry and Innovation Journey' presents the company that is always known for its strive for delivering new and improved products and find innovative means of marketing and strategies of human resource management. Since its inception, the firm has been enjoying a prominent place…
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Learninmotion.com: Who Do We Have to Hire
14 pages (3500 words) , Download 1
This report analyses the case of Learninmotion.com, a small company doing internet-based business in Ottawa’s High-tech Region, and gives expert suggestions in their human resources acquisition strategy. The company requires hiring up to seven employees. …
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Alpen bank. SWOT Analysis
7 pages (1750 words) , Download 1
SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service. …
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Big Four High Street Banks vs Citigroup's E-Banking
10 pages (2500 words) , Download 1
The paper "Big Four High Street Banks vs Citigroup’s E-Banking" compares marketing approaches in customer service of 4 popular banks and considers the Internet enablеs  Citibank to be a serious player and explains why it remains the biggest amongst the most profitable banks in the world…
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Marketing Strategy: Burke Museum

16 pages (4000 words) , Download 1
The main aim of this report “Marketing Strategy: Burke Museum” is to undertake the analyses of the Burke Museum and the opportunities for the Museum in the Australian market still remained unexplored. The report will also undertake the evaluation of the opportunities for the Museum…
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Digital Music Business
12 pages (3000 words) , Download 1
This paper "Digital Music Business" focuses on the fact that the music industry is characterised by the element of change that has been revolutionising the industry since its very inception. The emergence of advanced technology has revolutionized every aspect of this industry. …
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Strengths and Weaknesses in the Organisations

19 pages (4750 words) , Download 1
The aim of this Case Study is to evaluate the roles and responsibilities of retail managers in the Food and Beverages category at both ends of the cost scale and appraise a renowned restaurant in relation to its historical and current perspective in a retail environment, the public sector…
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Sales Promotional Campaign of Turkish Airlines
8 pages (2000 words) , Download 2
This study concentrates on examining and analyzing the sales promotion campaign that has occurred in Turkish Airlines over the past two years. The author will concentrate on applying the marketing principles in each promotional activity that will be discussed in the study…
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Strengths and Weaknesses of Amazons Strategy
13 pages (3250 words) , Download 2
In the paper “Strengths and Weaknesses of Amazon’s Strategy,” the author discusses one of the pioneers in internet-based businesses that have managed to transform the landscape of this industry. Unlike entities like eBay and Yahoo!, Amazon has focused to capitalize on opportunities in hand…
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Why Are M-Coupons Better Than Traditional Paper Coupons
10 pages (2500 words) , Download 1
The paper “Why Are M-Coupons Better Than Traditional Paper Coupons?” seeks to evaluate M-coupon system, which is an electronic ticket system, which is delivered by mobile phone and can be exchanged for a discount or refund while purchasing a product or service…
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Business Strategy - case study of Apple Inc, and Dell Computers

5 pages (1250 words) , Download 2
This is about two giant computer companies who both started as small players. How they grew into a billion industries will be worth studying in the context of strategies on business, marketing and management discussed in different tasks assignments.
Task 1…
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Enquiry Systems
16 pages (4000 words) , Download 1
The aim of this paper is basically to test the knowledge of how enquiry systems can be used to assist organisations with their technology planning. The scenario presented is based on a fictional company (Garbett Tours) and the method of enquiry to be used is Unbounded Systems Thinking (Mitroff & Linstone, 1993) which is based on the idea that all "problems" are somehow interconnected will be applied to this scenario for IT Planning
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Marketing Planning: Chic and Unique

10 pages (2500 words) , Download 1
This report touches upon the marketing audits of the Chic and Unique company, i.e. the main elements of market planning, the external analysis of the company using Porter’s Five Forces and an internal analysis of the company using SWOT. This helps build a base for the market plan…
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The Reasons for the Travelers' Discontent with the Service Quality in Flight

10 pages (2500 words) , Download 1
This study "The Reasons for the Travelers' Discontent with the Service Quality in Flight” offers the solving of this issue - implementation of a management plan: evaluation of the problems and proposing solutions, activities designing, the implementation of design and testing its vitality. …
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Internation Marketing for Frijj

18 pages (7048 words) , Download 1
The paper deals with firstly providing a brief overview of the product and the current markets that it is available in. A brief discussion of the target market will be provided. This will include details like the demographics of the country and a brief overview of the main age groups that are present in the country…
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How to Motivate Fred Maiorino
15 pages (3750 words) , Download 1
This paper 'How to Motivate Fred Maiorino" focuses on the fact that there was a multitude of factors that caused a lack of motivation in Fred. One thing is particularly noteworthy - all the problems with the performance of Fred started as Reed started to implement new policies in the organization.  …
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How Aurora Restaurant Promotes Itself Among Postgraduate Students
17 pages (4250 words) , Download 2
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This paper "How Aurora Restaurant Promotes Itself Among Postgraduate Students" looks into how the Aurora Restaurant in Nottingham can promote itself to Trent University students and represents a look into how the restaurant could build its business through marketing and promotional techniques…
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Tesco Management

19 pages (4750 words) , Download 3
TESCO is one of the largest companies in the UK and is a multinational having presence in many parts of the world including the United States and Asia. The Company calls itself UK's largest grocer indicating the type of business it is in. It is the world's third largest supermarket, (the larges being Wal-Mart) and employees about 444,000 people worldwide indicating the size of the company…
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Walt Disney Theme Parks

19 pages (4750 words) , Download 2
Walt Disney Company, founded in 1922, is one of the oldest and largest entertainment companies in the United States. It has also expanded its wings to Europe and Asia. The company began with a small animation studio in Hollywood and is now one of the three largest entertainment and media companies worldwide (Wasko, 2001)…
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How Cultural Differences Affect Conflict Management within Lenovo

20 pages (5000 words) , Download 3
In the paper “How Cultural Differences Affect Conflict Management within Lenovo” the author provides the examination of cultural differences and its effect of conflict management within Lenovo. The paper pursues a typical questionnaires method of collecting data using standard performances…
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How DHL Grew From Scratch in 1969 into a Vibrant International Delivery Company within a Few Years

12 pages (3369 words)
Nobody downloaded yet
This paper 'How DHL Grew From Scratch in 1969 into a Vibrant International Delivery Company within a Few Years" focuses on the fact that international expansion strategy creates new challenges in every sector. The market is affected by macro changes like government regulations. …
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Self Assessment Exercises Required for Skills Development
15 pages (3750 words) , Download 1
This paper "Self Assessment Exercises Required for Skills Development" will tackle how best to resolve a manager’s challenges particularly in areas such as resource management, internal client relation, relaying or giving information, motivation, employee evaluation. …
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Apples Africa Strategy
9 pages (2572 words)
Nobody downloaded yet
The author states that Africa is coming out of its image of being an economically unviable continent and is getting acclaimed for the diverse opportunities hidden within the economic layers of its different countries. In "Apple’s Africa Strategy" paper the author studies the activities of Apple Inc…
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Role of Information Technology in Kentucky Fried Chicken

9 pages (2250 words) , Download 2
In this paper, KFC has been chosen as the company to assess the impact of information technology on the fast-food industry. The paper is initiated with a brief description of the company and also analyzes the support of information system in gaining competitive advantage. …
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Current and Future Use of Internet Technologies of Qatar Airways
10 pages (2500 words) , Download 1
This report “Current and Future Use of Internet Technologies of Qatar Airways” discusses the current use and the future use of internet technology to bolster its image as the top airlines in the global aviation sector. This report analyzes these aspects with authentic data and real-time information…
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