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Essays on mcluhan

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Marshall McLuhan: Theories and Contemporary Relevance

11 pages (2750 words) , Download 2
The purpose of this paper is to discuss the key aspects of McLuhan’s ideas by examining his various works and highlighting the core concepts that he formulated. The paper looks at how McLuhan’ thinking has been important in studying media and communication…
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An End in Itself: McLuhan, Media, and the Innovation Aesthetic

6 pages (1872 words)
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The essay "An End in Itself: McLuhan, Media, and the Innovation Aesthetic" clearly indicates the emphasis on the medium at the expense of content…
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The Medium Is the Message - What Marshall McLuhan Meant By This Statement

7 pages (2181 words)
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This paper 'The Medium Is the Message - What Marshall McLuhan Meant By This Statement" focuses on the fact that elucidating the aphorism, ‘the medium is the message’, Marshall McLuhan asserts that the content of the media is inherently shaped by the medium. …
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The Medium is the message - explore what Marshall McLuhan meant by this statement, tie it to ways the Internet and telecommunica

7 pages (1750 words) , Download 1
Professor Subject Course The Medium is the message - explore what Marshall McLuhan meant by this statement, tie it to ways the Internet and telecommunications may also be changing us. Introduction Elucidating the aphorism, ‘the medium is the message’, Marshall McLuhan asserts that the content of the media is inherently shaped by the medium…
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1.With reference to relevant arguments by Raymond Williams and Marshall McLuhan regarding the relationship between media technology and culture, outline your own position in relation to this debate, using a new media example to illustrate your argument

8 pages (2000 words) , Download 1
However, the increase in complexity nowadays has been due to impact of new technology innovations. Culture of society is the basis for innovation of a new…
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Visual and Cultural Theory
8 pages (2000 words) , Download 1
Historical Media Transitions in McLuhan’s (1962, 1995) “Prologue: The Gutenberg Galaxy” 16 August 2013 The history of human communication affects the history of media. The debate on the development and effects of both histories cannot be detached, however, from the discourse on the binary between literate and non-literate societies…
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Concept of McLuhan's definition of Hot media
8 pages (2000 words) , Download 1
Topic: Argue for or against a concept of McLuhan’s definition of hot media using Beer/Gane and Harraway. Introduction The subject of this essay is a media concept, presented by McLuhan by defining what includes hot media and what does not include hot media…
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Media
8 pages (2000 words) , Download 1
Journalism, Mass Media and Communication Marshall McLuhan, who lived between 1911 and 1980, was a cultural critic, media theorist, and provoker. McLuhan became widely recognised during the 1960s due to his deep insights about the information era. One of McLuhan's best known concepts which are basically summarised by the assertion that, "the medium is the message." The fundamental theory in the statement “the medium is the message” is that the medium through which content is contained has a significant role in the way it is identified…
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A historiographical review of Marshall McLuhans The Gutenberg Galaxy: The making of Typographic Man

4 pages (1000 words) , Download 1
Despite the tremendous relevance and impact of his concepts upon contemporary culture and society, a historiographical study of any work of Marshall McLuhan may seem unconventional, as his formal education did not stamp him either as a historian, or as a person qualified to dabble in the chronicling and exposition of the past, present, or future of the human race…
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The Medium And Its Impact On The Society
7 pages (1750 words) , Download 1
The writer of the paper "The Medium And Its Impact On The Society" discusses the “media” in more broad, complex meaning – as “extension of man”, as any phenomenon (social or technological) that can cause structural changes influencing man’s mode of existence…
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Relationship between media technology and culture
10 pages (2500 words) , Download 3
With reference to relevant arguments by Raymond Williams and Marshall McLuhan regarding the relationship between media technology and culture, outline your own position in relation to this debate, using two digital media examples to illustrate your argument…
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Associational reasoning
1 pages (250 words) , Download 1
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The main issue that we are concerned is whether associational reasoning is good or bad for the society as a whole. Associational reasoning can be described as way of thinking where one associates or connects events and phenomena, which no one else had even noticed before…
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Social networks and the internet shrink our understanding of the world. Argue your position on this statement
5 pages (1250 words) , Download 1
It gave us a chance to spread information and get a feedback on it almost instantly making distance an abstract concept. World Wide Web and social networks have yielded new types…
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The Internet and Human Relationships
8 pages (2363 words)
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This paper evaluates the impact of the internet on human relationships and explains how it contradicts McLuhan’s prediction about the effects of the media in the future. The study shows that unlike much of what McLuhan felt about the evolving media, the internet has altered the positivity…
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Media studies key glossary
2 pages (500 words) , Download 1
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The medium allows us to do more what our own body could do. He likened it to the wheel that extends the function of our feet in the same manner that he…
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Technological Determinism and Media Determinsim
2 pages (500 words) , Download 1
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He tries to look at whether technology is the cause or the effect of our culture, and postulates that if it is the effect, then there lies a more fundamental…
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Liturgy and the Microphone

6 pages (1500 words) , Download 1
The microphone is a powerful medium by which sound is amplified to communicate to a large number of people such as those inside the…
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McLuhan's Theories Applied to Television
7 pages (1750 words) , Download 1
This essay "McLuhan's Theories Applied to Television" says how Understanding Media was published as early as in 1964, McLuhan had predicted along with his famous theory of media as extensions that one day there could be the collectivization and corporatization of all information.  It has been rightly pointed out that the Internet is nothing but an extension of one’s powers of cognition…
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Answers on questions (What is an apparatus/ Scholars and their work in the context of Media Art Histories and Genealogies)
9 pages (2250 words) , Download 1
Some words have exceptionally diverse meanings and besides their own meanings, the meanings may depend on the use and user. It is, because philosophers have used words for their own purposes and this gist of the word can only be understood once the reader can understand the underlying philosophy…
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Medium is the Message
1 pages (371 words) , Download 1
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The essay "Medium is the Message" demonstrates that the Medium is Message is an article that exemplifies how modern culture splits all things as a means of control. The debate of reason vs. literacy has emerged and the rational has been taken by the West to mean uniform and continuous. …
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McLuhans argument on the power of media
1 pages (250 words) , Download 2
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Media in today’s world plays a pivotal role in shaping the society. Due to the power media has over social consciousness, McLuhan’s argument is worth considering. New technologies have made people forget the simple joys of having a personal conversation and resorted to “texting” and “instant messaging”…
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Concept of Virillio and Klein on globalization
8 pages (2000 words) , Download 1
After interviewing Paul Virillio, Armitage (2011) observes that Virillio viewed the contemporary global society that persistently vouches for globalization as a catastrophic society. According to Armitage (2011), Virillio acknowledges the seriousness with which the globalization concept is treated by its enthusiasts as well as scholars, global leaders and concerned citizens…
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The Internet and Human Relationships
11 pages (3034 words)
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This paper "The Internet and Human Relationships" discusses the media, through television, radio, print, and the internet that plays a critical role in shaping human life. It is through the media that people learn, socialize, work, and get entertained…
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Historical Perspective of the Collaboration Between Artists and Engineers
6 pages (1582 words)
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This literature review "Historical Perspective of the Collaboration Between Artists and Engineers" discusses the collaborations between artists and engineers or scientists that enhance them to work together in order to break new grounds in scientific and artistic practices. …
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Media Technologies and convergence Raymond Williams
13 pages (3250 words) , Download 2
This essay examines Raymond Williams’ critique of McLuhan’s work by means of a focused analysis of the key aspects. Examining Marshall McLuhan’s work inevitably entails consideration of the issues surrounding his work and the claims by Raymond Williams that the work epitomises and promotes the concept of technological determinism…
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Visual Communication: history, theory + contemporary debates

4 pages (1000 words) , Download 1
In essence he thought that the medium used to convey the author/artist’s message was itself a message in that the audience reacted to the medium and it made changes, not only in our perception, but in our reality.
This graphic…
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The Proliferation of Multiple Media Streams
6 pages (2035 words) , Download 1
The paper "The Proliferation of Multiple Media Streams" discusses that a of media reporting of the Israel attacks on Gaza is outside the scope of this paper. However, the nature of the crisis and political sensitivity of the conflict means that responsible and impartial media reporting is vital…
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Raymond Williams' Concepts about Nature of Culture
11 pages (2750 words) , Download 1
The essay “Raymond Williams’ Concepts about Nature of Culture” presents the thinker's ideas about this concept which has its own materiality, history, and specificities that cannot be understood in a reductive way, and must be taken into account through cultural, ideological and political factors…
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The medium is the message
2 pages (500 words) , Download 2
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The concept “medium is the message”, developed by McLuhan and Fiore, is representative of the fundamental role that the medium plays in determining how the message is delivered. Historically, communication was only through face to face conversations, which then changed into…
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Communication Theories
14 pages (3500 words) , Download 2
COMMUNICATION THEORIES Name: Course: Tutor: College: Date: Communication Theories In professional practice, communication strategies are fundamental requirements that will define the effectiveness with which information is relayed or shared in a particular environmental system…
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Philosophy by Donald Norman
5 pages (1250 words) , Download 1
The shift from phenomenology to experienceology is really, in one sense, a shift away from objectivity and towards subjectivity. On the one hand, there is the objectivity that is implicit in the positivist approach, the logical rigor of it, the exactness, the positivist orientation…
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How have media technologies changed our experience of space, and how have these changes been represented
11 pages (2750 words) , Download 3
During the classical era, paintings were the main medium of representation where artists convey their messages to audiences. Work of painters and other…
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Synthesis Discussion
1 pages (250 words) , Download 1
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The idea that candidates can be merchandized through the election periods to take higher offices like the breakfast cereals is the ultimate indignity to the processes of democracy. Most televisions have become no gimmick, and it is very clear to all the candidates that nobody…
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How the media affects perception

2 pages (500 words) , Download 1
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“The medium is the message” (Marshall McLuhan, Understanding Media) is what he speaks about in his very interesting book on the appraisal of the media and its consequences. According to McLuhan, it is the medium that not only controls but moulds and shapes the thought…
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From Language to Communication
12 pages (3452 words) , Download 1
The term paper under the title "From Language to Communication" states that the capacity to communicate is something inherent in human beings, animals, birds, and insects. In fact, it is considered to be essential for the survival and growth of a species…
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Is The World Really Becoming A Global Village

6 pages (1500 words) , Download 1
This paper will firstly deal with the term “Global Village”, and the different interpretations of this contemporary concept. The paper will discuss different social, political, religious, and ethnic worldviews, and the challenges that are presented to mankind through recent technologic advances…
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Utilitarian Objects as Art
2 pages (500 words) , Download 1
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In its utilitarian condition the object functions as a means of keeping time; it also includes a digital function that records the day of the week and the date. The Clock has a grey metal exterior that surrounds the time…
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Media and Communication Research Methods
6 pages (1500 words) , Download 1
This paper “Media and Communication Research Methods” gives a comprehensive analysis of media and communication research methods with particular reference to interviewing as one of the methods. Media and communication depend a lot on both qualitative and quantitative research…
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Messenger of The Global Village
4 pages (1000 words) , Download 1
Globalization has been in existence for quite a while. In the early ages it was essentially limited to business and trade. But with the beginning of the new form of market driven governments, globalization has filtered down to almost all walks of life like, media, culture, and of course the trade and business practices…
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Journalism, Mass Media and Communication
8 pages (2000 words) , Download 1
The purpose of the present essay is to discuss the phenomenon of modern rapid development in the sphere of mass media and communication technologies. Specifically, the essay would summarize the contemporary advancements in the field of journalism and social media…
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You Tube as a Cultural Form
8 pages (2000 words) , Download 1
This essay concerns the media resource "YouTube". It is stated in the text that media is a powerful instrument that imposes its own assumptions on our modes of perception and it has the high specialization to mold our sensibilities…
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Media & Communications

8 pages (2000 words) , Download 1
Communication in its simplest is defined as the transmission or exchange of ideas (Craig, 2000, para. 1). Communication is a vital key to development and permeates every aspect of life. An emerging theme in the study of communication is they stuffy of communication together with technology (para…
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Text-Messaging and Orality

6 pages (1500 words) , Download 1
In a 1969 interview with Playboy Magazine, Marshall McLuhan precociously suggests that, "electronic media is enabling us - indeed, compelling us - to grope toward a consciousness of the unconscious, toward a realization that technology is an extension of our own bodies" (McLuhan, 1969, p…
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What Is Modern Media
12 pages (3000 words) , Download 2
The paper “What Is Modern Media?” suggests that today’s media resulted in high levels of interactivity, convergence, and control with regard to the audience, especially considering the internet. He admits that in the future there will be a single media in which all modern media will be integrated. …
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The Scramble for Africa - the Trend toward Globalization
12 pages (3000 words) , Download 1
The paper "The Scramble for Africa - the Trend toward Globalization" states that a new model of global capitalism, spearheaded by America, began to take hold in the 1990s in the hopes of reversing the economic stagnation in the Third World that had marked the decades since World War II. …
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Diagnosing Industrial Service of American, Inc
5 pages (1250 words) , Download 1
Diagnosing Industrial Service of American, Inc Introduction Organizational diagnostic uses specialized procedures to collect vital information about the organization so that it can use it to design appropriate organizational interventions. In order to diagnose the organization, the organization should be viewed as total system just like the human system…
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Online Application Ning - the Platform Allowing Users to Create and Close Their Own Social Network
5 pages (1250 words) , Download 1
The paper “Online Application Ning - the Platform Allowing Users to Create and Close Their Own Social Network” concerns social networks as an important element of corporate culture and the specific features which make Ning applicable for educational aims and various professional environments…
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New Era in Media: Blogs, Wikis, Social Networking, Social Bookmarking
5 pages (1250 words) , Download 1
This essay examines the relevancy of growing in popularity and acknowledgment Web 2.0 software, specifically blogs, wikis, social networking, and social bookmarking tools, and considers aspects of professional learning communities and the potential of online collaboration…
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Cultural Consumption
6 pages (1500 words) , Download 3
Many people consider that there is too much advertising, which makes us more materialistic, keeps stereotypes, plays on our prejudices of not becoming socially acceptable, tells lie, uses children, aw well as corrupts the whole society. Though most of these ideas are not altogether true, there is a little truth to each of them.
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Facebook Changing Cultural Expectations
10 pages (2500 words) , Download 1
The author studies the effect Facebook has on the erosion of individual privacy and by conducting several tests and surveys; the author also looks at other studies done by scholars on the topic. The author links the studies with media effects theories by St. Hall, McLuhan, and other sources. …
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