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Essays on market the set of actual and potential buyers

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Buyer behaviour and market research

5 pages (1250 words) , Download 1
Early researchers used a number of approaches to address this subject but the most prominent model was based on the Utility Theory which proposed that buyers make informed choices…
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Buyer's Attitude & Marketing Strategies

5 pages (1250 words) , Download 1
Buyers’ Attitude & Marketing Strategies Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 21st April, 2012 Introduction Relationships between product and nationality, in buyers’ evaluations, were first studied with respect to the “made in” label…
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Marketing Planning and Promotion at Abercrombie & Fitch

14 pages (3500 words) , Download 1
This marketing research highlights the different marketing strategies utilized at a major clothing retailer in the United Kingdom, Abercrombie & Fitch. This particular business generally caters to the youth demographic, using sex appeal and beauty as a means to reach their target audiences…
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Real Estate Market Crisis

7 pages (2006 words) , Download 1
The author of the paper describes the current state of the real estate market which is a result of inappropriate lending practices and fraud which has and continues to force many homeowners to simply walk away from the “American Dream”. There are many players involved in this whole process…
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Selling a House
8 pages (2000 words) , Download 1
This essay discusses that selling a house includes many processes that seem to unfold one after another as I have experienced when I had made the decision to sell my house. Putting a ‘for sale’ notice in front of my house appears to be the start of the process of selling my house…
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What are the key contributions of buyers in the successful completion of the company budget

7 pages (1750 words) , Download 1
The links of buyers on myriad operational activities provide great influence in budget allocation.Since the responsibility of overseeing interrelated functions concerning a product range within a particular category which includes selection,sales and profitability lies on the buyer,creating the company budget entails major involvement of the buyer…
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The Role of Dynamic Reputation Ranking System on Loyalty Gap and Customer Lock on: B2B E-Marketplace Perspective

24 pages (6000 words) , Download 2
The current research is being carried out at investigating the role of dynamic reputation ranking system on loyalty gap and customer lock on: B2B E-marketplace perspective. The entire purpose of this paper is to promote lock-on to the new service model…
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Necessary Information about Clients for Business Marketer
40 pages (10000 words) , Download 1
The author of this assignment "Necessary Information about Clients for Business Marketer" states that information is necessary for marketers as having an understanding of buyer’s performance will help to clarify what is crucial to a purchaser and will also suggest the influences on a buyer’s decision…
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Undertake an examination of the Marketing Environment of the UK book retailing market

22 pages (5500 words) , Download 1
Such a development has given rise to increased mobilisation of products and services, labour, and capitals across the world. Together with…
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Buyers Purchase Decision and Branding

45 pages (11250 words) , Download 3
This study aims to ascertain the impact of Branding on a buyer's purchase decision. The purpose of this study is to find out how big brands make it easy for the customer to buy a product instantaneously, thereby making the whole buying process easy by facilitating the fast movement of products from sellers to the consumers…
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The Considerations of Pricing Strategies in Multiple Industries

10 pages (2500 words) , Download 1
This essay “The Considerations of Pricing Strategies in Multiple Industries” describes the many different pricing philosophies of several real-time companies along with an explanation of how this impacts managing a business environment in terms of pricing and profitability…
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Analysis of relationship marketing

5 pages (1250 words) , Download 1
Edmunds.com was a book publishing company found in 1966, today one of its investors is the Peter Steinlauf family and others include CNET Networks Inc., Cox Enterprises Inc., GE Pension Trust, Rare Medium Group Inc. and Autologic Holdings plc, the company has its headquarters in California and it maintains an office outside detroit, it is quite strange that a book publishing company started selling the information about the cars, trucks and other vehicles, it was perhaps a shift from so many other sorts of information providing to a specific information providing to the visitors, and that specific information was about the automotive industry, however the company still publishes books today b…
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Loyalty Card Scheme
24 pages (6000 words) , Download 1
The concept of loyalty cards allows retailers to renovate cold data on consumer behavior into warm associations and eventually into a genuine consumer loyalty founded on mutual understanding and trust. A warm association is also a learning affiliation (Mauri, 2003, pp…
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Marketing

3 pages (750 words) , Download 1
Consumers play different roles in the buying process: initiator, influencer, decider, buyer and user. Describe these roles. Name the person in your household who would adopt each of these roles when buying the following items: breakfast cereal, pantyhose, pet food, a personal…
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Australia Housing Market

3 pages (750 words) , Download 1
Australian Housing Market Insert Name Institution Date Australian Housing Market Introduction Property ownership is a mater which usually is considered with a lot of seriousness in the society. The fact that it relives individuals and the families off the stress of paying mortgage besides securing their future is reason enough for individuals to strive for this goal…
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The Art of Negotiation

9 pages (2291 words)
Nobody downloaded yet
This paper "The Art of Negotiation" discusses the notion of negotiation that can be defined as a discussion or meeting set up between two or more parties and or persons who are trying to work out a solution or working towards producing a settlement or agreement…
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Some aspects of marketing

7 pages (1750 words) , Download 1
Subject Date Some Aspects of Marketing Question 1 Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature…
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Marketing and consumer behavior

7 pages (1750 words) , Download 2
The company’s products are sold in over 55 countries and it operates in 15 specialty stores. Its tactical approach to reach its targeted audience is…
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Developing a Marketing Communications Plan
8 pages (2000 words) , Download 1
The author of this case study "Developing a Marketing Communications Plan" comments on the creation of a marketing plan for the company producing fiber electric foldable scooter which is an exact resemblance of the 50 year back old school scooters tat were used the. …
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Exam
5 pages (1250 words) , Download 1
Profits can only be maximized through sales. This is only possible when there is an efficient marketing system in the company. Marketing refers to, “creating awareness on the existence of a product”. It is an important…
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Supplier evaluationfor achieving long-term performance

5 pages (1250 words) , Download 1
Whilst the relationship between purchasers and suppliers may not be a new phenomenon, the nature of today’s competitive market has exerted pressure on firms to improve quality and deliver performance at affordable prices. At the same time, for many companies today, most of…
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Factors to Determine Potential vs Economic Growth

6 pages (1706 words) , Download 1
The paper "Factors to Determine Potential vs Economic Growth" focuses on the distinction between potential and economic growth and main factors to determine each term. It is through the growth in economies that nations prosper: their people have better jobs, higher income, more access to goods and the overall standard of living improves…
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Introduction to the stock market

2 pages (500 words) , Download 2
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Introduction to Stock Market 1. Definitions a) Stock Market: It is a public entity where the trading of stocks takes place. They are traded at an agreed price and it is this place where the firms are able to sell their stock to the buyers. b) Bond: In the world of finance a bond is a debt certificate with the holder being promised to get the money from the relevant issuing authority…
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A critical evaluation of affordable housing policy for the first time buyer in leeds city centre

38 pages (9500 words) , Download 2
This review paper examines the United Kingdom planning systems current housing role alongside recent household growth projections (DoE, 18, 2004) within the context of providing adequate supply of affordable housing for the first time buyer in Leeds city centre for the masses…
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Key Contributions of Buyers in the Successful Completion of the Company Budget

8 pages (2243 words) , Download 1
The paper 'Key Contributions of Buyers in the Successful Completion of the Company Budget' presents the links of buyers on myriad operational activities that provide great influence in budget allocation. Since the responsibility of overseeing interrelated functions concerning a product range…
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Ethics at the Top Two Auction Houses

23 pages (5750 words) , Download 1
At a glance, auctions of fine arts and other high-valued merchandize allow ordinary people to glimpse at the mystifying, ostentatious world of the rich. Prized personal possessions such as rare fine arts, antique furniture, collectibles, memorabilia and other effects that only the 'rich and famous' typically can own are among the items being offered at auctions…
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Strategies for Reaching the New Hybrid Consumer

11 pages (3031 words) , Download 1
The paper “Strategies for Reaching the New Hybrid Consumer” evaluates searching and collecting of B2B marketing as well its changing face. Companies need to retain skills and competencies that have worked in the past, but they also needed to add new knowledge and competencies if they hope to grow…
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Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation, such as Non-Practicing Entities (NPEs

20 pages (5000 words) , Download 2
Intermediaries of IP Commercialization and Its Business Operation in the Open Innovation, such as Non-Practicing Entities (NPEs), IP Exchange Platform Contents Introduction 3 Intellectual property – the concept 5 IP Intermediaries 6 Failure of IP market intermediaries 10 IP market complexities 14 The evolving IP market intermediaries 15 Observations and conclusions 17 Introduction Innovation in ideas and marketing are key aspects driving business performance and growth in an increasingly competitive economic environment…
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IPhone Marketing and Strategy

9 pages (2390 words)
Nobody downloaded yet
This work called "iPhone Marketing and Strategy" describes strategies, their benefits for the company. The author takes into account a sort of viral marketing phenomenon, the peculiarities of the launch of the new iPhone, successful revenues for Apple. …
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The London Residential Property Market

35 pages (8750 words) , Download 1
This essay analyzes that the residential properties of London were once considered the most expensive in the world. There was a time when the most expensive property was found in London and it, in fact, outstripped the properties located in New York or Monaco…
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Business plan to develop a small business - Engineering or Manufacturing Based
40 pages (10000 words) , Download 2
Final Report Alroy Sheet Metals EXECUTIVE SUMMARY Domestically and internationally, Alroy operates and will be operating in very saturated market environments with competition of wide variety producing drawer runners. However, Alroy intends to capture the UK and even foreign markets by focusing on innovation production and devoting considerable capital and labour expenditures into the research and development process…
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Direct and Internet Marketing

12 pages (3000 words) , Download 1
From the discussion in the paper "Direct and Internet Marketing," it is clear that direct marketing requires a comprehensive and up to date database with information about the target market. Developing and maintaining the database can be expensive and time-consuming…
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Sales and marketing in communication industry

8 pages (2000 words) , Download 1
Name Institution Course Instructor Date Sales and Marketing in Communication Industry Statistics show that the commonly used tool for communication worldwide is the mobile phone. For many years, some continents like Africa have been lagging behind in terms of mobile phone usage…
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Buyer behaviour and market research 2

5 pages (1250 words) , Download 1
Business entities are profit making organizations, which require concise decision-making and mutual co-existence among employees, stakeholders, and customers to achieve goals and objectives. Business operations are geared towards achievement of profit targets, winning new and…
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Business to Business Marketing: Triangle Creative Ltd Case
12 pages (3000 words) , Download 2
This study will begin with the statement that the economic downturn has severely impacted the growth of business in the UK and as per the forecast for the current year by BBC analysts; the economy is going to attain a stalled position in the current year…
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Sub-Prime Lending
10 pages (2675 words)
Nobody downloaded yet
In the paper “Sub-Prime Lending” the author discusses lending at relatively costly interest rates and fees to credit-impaired or otherwise high-risk borrowers. Subprime loans are among the newly popular mortgage products, such as interest-only loans, for people with strained budgets…
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Service Quality of Abercrombie & Fitch Company

12 pages (3081 words) , Download 1
The paper "Service Quality of Abercrombie & Fitch Company" describes that providing superior customer service and having the management tools necessary to support quality service is a key success factor for any clothing retailer in Europe and abroad…
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The Telecommunication and Information System and the Auction of AFA

11 pages (2750 words) , Download 1
In the face of the recent problems faced by Aalsmeer Flower Auction Company, this report proposes an Information System framework relating to initiating information technology for auction purposes in the flower market. Additionally, the current processes are evaluated for the shortcoming…
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Buyer Supplier Relationships
16 pages (4000 words) , Download 2
Introduction: When companies buy material or any other things needed for their organisation, the procedure followed and the way it was executed reflects the organisational culture. Generally the companies follow two methods. First one is detailed drafting of contract, so that the supplier cannot easily cheat the company, and if any cheating happens the buyer will able to sue the supplier in the court…
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Target Market and Marketing Strategy

6 pages (1500 words) , Download 1
The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on the consumer tastes and preferences and market their products according to that…
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Market Segmentation for a Fast Food Organization

5 pages (1250 words) , Download 1
The paper “Market Segmentation for a Fast Food Organization” seeks to evaluate some segmentation-based techniques, which can be used to know what the needs of the customers are. While opening a fast food restaurant in the UK, one should first critically analyze where the high demand is…
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New Products Adoption in the Contemporary Market

6 pages (1500 words) , Download 1
The present paper is essentially a survey article on diffusion research directed to further the perceptions about diffusion in innovations thereby contributing to the understanding adoption of new products. The paper looks at a large number of original works on the field…
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The Strategic Position of E-Bay

10 pages (2500 words) , Download 1
This report aims to recommend the most efficient strategic direction that eBay can take in order to cope with its maturing market. In order to do so, it will look at the strategic direction of the company through the use of strategic management techniques…
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Business Strategy & Strategic Management
11 pages (2750 words) , Download 3
The Blue Ocean’s strategic concept is seen to attempt to essentially represent all the various potential markets that are seen to as yet not exist and must therefore be created. The blue Ocean Strategy was first proposed by INSEAD’s professors Kim and Mauborgne in the year 2005 (Uden, et al. 2013)…
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Sales Planning and Operations

12 pages (3000 words) , Download 1
In your answer you should provide two examples of objectives from different elements; and explain their roles and the relationship between them…
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Business to Business Marketing
12 pages (3000 words) , Download 2
The paper “Business to Business Marketing” gives a vivid portrayal of how effective and beneficial B2B, as well as B2C marketing, can be for SPSL. It is evident that the commercial plumbing market is a fiercely competitive market and is also experiencing significant growth with the passage of time…
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Marketing Strategies of Auction Houses

27 pages (6750 words) , Download 1
With the gradual development in the global market economy system, "auction" has been used as a commodity trade tool throughout the world. Substantial amounts of credit assets are auctioned every year in which, franchises related to automobile and e-commerce top the list of auction allocation (Yan, 2006)…
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Demand and Supply for Mobile Phones

6 pages (1500 words) , Download 1
The author states that in the mobile phone industry, an upsurge in the quantity supplied and a reduction in the amount demanded to remove the shortage. This means that the price of these mobile phones will continue to change with the provision that the market is imbalanced with a shortage.   …
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Marketing for Dell Computers

11 pages (2750 words) , Download 1
M/s Dell Computers, a renowned international company produce and distribute best quality electronic products of Desktop PCs, Servers, Laptop PCs, TVs, Printers & Ink, Electronics, Software & Accessories and provide support as well as services to Home & Home Offices, Small &…
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Shopping Trends in Leeds UK
11 pages (2750 words) , Download 1
Shopping Trends in Leeds UK Name Institution Introduction Consumers in the United Kingdom have had an increasingly sensitized behavior towards environmentalism and the whole aspect of green issues. These consumers have been keen to observe the consumption of commodities which comply with the green world regulations and environmental issues…
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