Starbucks. PESTLE and Porter five force analyses
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... Management Analysis Table of Contents Introduction 3 TASK A – Market Environment Analysis 3 PESTLE Analysis 3 Porter Five Force Analysis 5Critical Success Factors 8 TASK B - Starbucks Strategic Analysis 9 Resources, Capabilities, and Core Competencies 9 Value Chain Analysis 10 VRIO Framework 12 TASK C - Strategic Fit Analysis 12 References 14 Introduction Starbucks is a coffeehouse chain which is based in Seattle, Washington. It has approximately 20,366 stores in about 61 countries, so this makes Starbucks one of the biggest coffee house companies. Starbucks was founded by Jerry Baldwin, Zev Siegl, and Gordon Baldwin in the year 1971. It sells both cold and hot drinks, salads, sandwiches, snacks,...