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... McDonald’s Made-for-You System Video Summary McDonald’s Global Restaurant has been in business since 1954. McDonald has aloyal following because of its philosophy of quality, services, cleanliness and value. Its brand identity stands out among the rest in the world. The company’s global success has, for many years, been based on its fast and friendly service. Its kitchen was the best and fastest growing in business. In the late 1980s, the business started changing, not even its successful system could handle the challenges. People started being more dynamic, always on the road, changing customer taste and complex menus affected McDonalds’ ability to consistently deliver quality, service and value....