Introduction to marketing
6 pages (1500 words)
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... TO MARKETING By Location Introduction to marketing In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities?
The answer to the question “what is marketing?” is not changeless. There are several definitions of marketing. Marketing is mainly defined as the management process that is responsible for anticipating, identifying, and satisfying the needs of consumers in a profitable way. Considering this definition, marketing starts even before development of goods and services. It also indicates that marketing involves identifying all the unsatisfied wants of customers and finding a way to fulfil th...