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... Case: Ice-Filli Question Porters 5 analysis indicates that the Russian ice-cream market is not structurally active. This is due to a number of reasons, which include: this market has limited local sources of high quality butter. Specialist equipment is, thus imported from oversea nation while the available raw materials for butter are still expensive. Additionally, the bargaining power of buyers is still high since they have low disposal income. Distributors, on the other hand, have power since they have many suppliers. Lastly, this market has low growth rate. This is because it still lacks strong brands, there is high completion, there is lack of strong distribution link, barrier to entry is still...