Exploratory, Descriptive and Causal Research
... questions through 3 on p. 75 of the Zikmund text reviewing exploratory, descriptive and causal research. Please answer questions in detail and support your answers with scholarly research citations where appropriate. Each response should be approximately 125 words using critical thinking skills, such as critique, compare, defend, evaluate, recommend, formulate, analyze, categorize, and assess.
1. For each situation, decide whether the research should be exploratory, descriptive or causal:
a) Establishing the functional relationship between advertising and sales.
- Experimental Research.
b) Investigating reactions to the idea of a new method of defense budgeting.