The entry strategy mode for NEXT to Expand into China
37 pages (9250 words)
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... First of all, I would like extend my deepest thanks to my supervisor, A, for his detailed review, excellent advice, and patient support, which make the accomplishment of this essay possible. I would also like to express my gratitude to Professor B, for his helpful comments and advice for the revision of my first draft. In addition, countless thanks should go to all MBA professors, which are listed as follows:.
Most of all, I owe a lot to informants, both British and Chinese, ranging from CEOs, industry analysts to shop managers, who devoted their time and effort to attend my face to face and telephone interviews. Their sufficient answers equipped me with in-depth knowledge and better understanding ...