The SAS Event Management Company - Assignment Example

Sustainability relates to the acts of meeting the needs of the present generation with a focus on the wellbeing of the environment. The proposition ensures that present generation does not compromise the capacity of the future generation providing for its own. The following essay articulates on an evaluation of the various sustainability theories and creates a rapport on the SAS Events Management Company. The construct of the Triple Bottom Line is also useful in a particular report in that it is the baseline for the evaluation of the sustainability policy in the business. The article provides the literature review of the thematic issues therein and provides grounds of practice for the events managements firm. Conclusions that accompany the recommendations of the various gaps that characterize the business firm at hand are also components of the academic work. The SAS Event Management Company The SAS’ events company is a business entity that specializes in the planning, management and the follow-up of events. The events that the company articulates in comprise of weddings, conferences and family ceremonies such as holiday gatherings. In addition, the company focuses on exhibitions such as sports matches and fashion spectacles. Other activities include celebration ceremonies such as national holidays and graduations parties. The company is one of a kind since the company holds most of the events in unique places such as warehouses and some instances event locations are in public squares. The company also uses event management software in enhancing the preparation of events that ensures efficiency and a positive mark in the sustainability process of globalization. Mission The institution puts forward that the mission is the delivery of events that combine style, quality that is up to standards and also offer sustainability. The company looks forward to becoming the first choice for people with upcoming events. The apprehension of professionalism is a component of the firm’s mission. Objectives The firm aims at establishing substantial profits in every event that it organizes. The firm is focusing on becoming one of the well performing in the American soil. Consequently, the firm anticipates at equating price with value. The firm is focusing on recognizing the most suitable technologies and become the first in adopting emerging techniques. The firm approaches the market with the view of providing transparency to the consumers, partners and the respective workers. Besides, the firm provides consistent as well as accurate satisfaction of the wishes of the customer. The values of the company demonstrate a healthy balance of the business and other ecological factors. The institution gives back to the community through the sustainable measures. Similarly, the company provides services that whose price equates with the value that the respective clients derive from the facilities. The sustainability issue also guides that the company holds events. The firm is special and therefore good for study. The company combines both old fashioned methods as well as new methods in the execution of the daily obligations with a sole purpose of ensuring sustainability. The business entity has a wide range of duties that make it more appropriate to study. The fact is correspondingly due to the provision of comprehensive guidance statements that enable efficient sustainability. Triple bottom line theory The construct belongs to John Elkington as from the 1994. The construct relates that institutions should achieve in order to create a decrease in the harmful effects of its activities. The theory obligates the firms with reduction of pollution and the maximization of the social, economic and environmental significance. The theory articulates on the sustainability of the capitalism ideology. The definition of the theory is due to the review of the sustainability function of capitalism. The establishments associate that there is a link in the economic, social as well as the environmental grounds. The satisfaction of one of the factors requires a simultaneous balance in the other variable. The theory provides three aspects that include the environmental, social and financial factors that guide the operations of business activities. The theory, in other words, bases its findings on the three sustainability pillars. The construct is suitable in the analysis of the SAS’ events management plan since the theory is an avenue of the fulfillment of the sustainable policy. It focuses on the impact of the firm’s dealings on the planet, the people and the profit. The company is also a private company; therefore, the construct is the best in such a case. The adding up of the three pillars of sustainability tends to establish a healthy business practice especially for event managements firms (Brown, 2006, p. 16). Appraisal of the Theories as Per the Triple Bottom Concept The theories that depict various evaluations are dependent on the sustainability policy as put forward by the triple bottom line construct. The numerous constructs define that the firm uses in the dealings. The activities of the business activities should enable the conservation of energy, the conservation of water, the reduction of costs to the environment such as the distance of travelling and the disposal and management of waste materials (Brown, 2006, p. 23). There should be a balance in the profit the firm makes with relation to the people it is providing the service and the environment that make the provision of the services possible. Consequently, the firm in order to apprehend sustainability should have the activities efficient making sure to save every resource whether natural or artificial. The outline of the guidelines that demonstrate the way of doing business should also be comprehensive and simple to understand. Synopsis of Sustainability policy of the organization A sustainability policy provides guidelines that accrue to the vision of the firm. Consequently, the policy guarantees that all the activities of the firm are as per the mission of the company. The policy also explains a pledge that is abiding. The theories that are eligible in the perspective are a composite of the triple bottom line construct. The firm in question thus tends to have the following outlooks while engaging in transactions with the following factors. The clients The business tends to outline the possible processes that characterize the [planning process that accrue to sustainability. The firm includes a sustainability statement in the contract documents. The fact is probable in ensuring that the customers get to know the firms goals and join in the same efforts. In addition, the firm follows the three r’s in the daily transactions. The firm where possible reuses, reduces or reuses resources in an attempt of ensuring sustainability. The utilization of electronic methods of information exchange is also inherent in order to reduce the use of papers. Similarly, the firm includes the reduction of traveling especially for the clients in order to save on fuel and energy. Consequently, the firm raises an awareness of the efforts that make sustainability possible through the notifications of the clients and other partners. The venues The SAS’ event management firm selects venues that are in the favor of the customers, the environment and the firm. The three aspects fulfill the triple bottom line construct. The selection of venues is dependent on the environment policies of the particular scenes. The locations must have registrations with a recognized environment entity that justifies the standards of practice. The firm considers the size of the spots in relation to the number of attendees in an attempt to save on space and resources. The firm ensures that the sites for the venues have as much natural light as possible in order to save on energy. The firm locates venues whose ventilation is enough thus reducing the use of hydroelectricity and consequently saving on energy. The business entity also has a policy of switching lights and other power supply points in the absence of the need to use them. Recycle bins are also a provision in the events with clear visual labels to make sure that locating the bins is simple. The suppliers’ relations The entity puts forward that the suppliers must be conscious of the environment, and if situations allow them, they should comply with the sustainability policy of the SAS’ event firm. Therefore, the supply use of water should be efficient whereby the drainage of the water is under consideration in an aim of achieving the reuse of the water. The use of energy should be in an efficient manner with the objective of saving as much energy as possible (Richardson, 2004, p. 219). The merchants should withhold the requirements of the waste management as well as the [policy of recycling policy of the organizers’ of a particular event. The catering requirements are mandatory for the suppliers in that they should coincide with the organizers policy. The suppliers should consequently take into regard the measurement of the inducements that it creates in relation to a particular event in order to an analysis of its actions. Issues of transport The firm attempts to choose venues that reduce the impact of transport and travelling. The venues are in such a location that reduces the chance of using air or road transport to reach them. Most of the venues offer accommodation or, the venues are near some accommodation facilities. The fact reduces the acts of commuting in the instance of events that take more than one day. The firm also encourages the clients to share a common means of transport like a car especially if they are coming from the same place. The issue is possible through the provision of contacts of delegates in the same location to enhance prior arrangements. The venues are mostly near a public means of transport such as a rail or a road to avoid additional travelling. In other scenarios, the firm offers transport services as a means of cutting the number of cars that the delegates use in arriving at the site of an event. The business entity offsets carbon emissions and correspondingly encourages the respective clients to practice the measures of offsetting carbon emissions in the environment. In most cases, the firm provides the option of teleconferencing that ensures the interaction of people through the internet thus reducing the costs of the events considerably. The communication activities The firm tends to provide advertisements of the local tourist attraction sites especially for the local citizens in order to simultaneously raise a local market for both the attraction sites and its market. The firm also employs the use of white boards as a substitute for paper flipcharts. The pens and pencils in use in various events are from recycled materials, and the packaging reduces the use of papers. The firm returns any items that are not used after the event to the promoters so that they can be of use in the future. In other possible scenarios, the firm gives left over bags that belong to delegates for works of charity. The SAS’ events management firm reduces the number of handouts through editing them before printing. The utilization of electronic means of information exchange is a major practice, and printing occurs in situations whereby it is not inevitable. The firm also minimizes the use of paper bags during its activities. The firm advertises on the proper use of plastic bags and the benefits of not using them. Catering activities The catering activities are central to the activities of any event. As a consequence, the business entity uses fresh produce especially during the seasons of vegetables and fruits. The firm employs the use of alternative forms of dessert such as fresh fruits. In addition, the use of tap water and the provision of vegetable options during the service of meals that enhance the requirements of specific diets. The catering activities provide foods that have low-fat levels, low sugar as well as low in salt. The serving of food is in bulk form rather than in individual form in an attempt of reducing the number of packages. The firm refuses the glassware, the tablecloths, the cutlery plus the crockery. Moreover, the firm runs a recycling system that includes the composting of leftovers. Conclusions and recommendations The SAS’ events Management Company is full in the activities since the dealings it involves in are already as per the guidelines. The sustainability policy of the company revolves around the communications dogma, the transport practice and the catering activities. Furthermore, the relations of the firm with the respective clients as well as the suppliers have broad guidelines. However, the business does not relate to other passive personalities who may pose as potential partners or customers. The firm should have a focus that gives back to the community such as a way of holding charitable activities semiannually or after a particular time frame. In other scenarios, the company should put into consideration the national goals such as those set by the government concerning the preservation of the environment so as to derive the policies. The firm should thus provide possible Legislations that may help in the handling of the venues, the suppliers and the customers (Bernardez, 2005, p. 39). The company should provide a slot for the security of the clients in the particular venues. In addition, the company should give supervision that ensures the collection of leftovers. In other words, the company should enhance the efficiency measures. Some of the procedures comprise of the creation of awareness in the handouts that the company issues to the consumers. The company should also provide more options in terms of the services that the clients require from the business. For instance, the firm can choose to provide fewer food options. Moreover, the company can offer beverages such as tea and coffee that will save on the packages since the use of cups will tend to occur. The company can also opt for the provision of events in places that best the occasions. For example, the company can give services in hotels in order to reduce the packaging of food. In an attempt to conserve the energy, the company should at least employ other forms of energy such as solar energy. The form is through the use of lights that use solar energy. In addition, the company can hold events near locations that use wind energy. The prospective can cut on costs of the firm and the cost to the environment. The SAS Events Management Company should create more immediate relations especially in the form of partnership. The relationships should link the company with both governmental as well as nongovernmental organizations. The links will certify easier achievement of the triple bottom line construct rather than in the case of the firm operating individually (Scerri, 2012, p. 9). Bibliography Bernardez, M. (2005). Achieving Business Success by Developing Clients and Community: Lessons from Leading Companies, Emerging Economies and a Nine Year Case Study. Performance Improvement Quarterly 18 (3), 37–55. Brown, D. J. (2006). Triple Bottom Line: A business metaphor for a social construct. Portland: Portland State University:School of Business Administration, p.23. Elkington, J. (1999). Cannibals with forks. 1st ed. Oxford: Capstone. Richardson, J. H. (2004). The triple bottom line, does it all add up?. 1st ed. London: Earthscan. Read More