Green Claims Issues - Essay Example

According to the research done by the United Nations Environmental Program in 2009, the global market is not ready for these products. This may be a result of the consumers’ attitude towards these products. Various false green claims are being made by various companies around the world. These claims cannot be substantiated hence also misleading the consumers. On the other hand, products making green claims have turned out to be a global trend and many companies in the world are adapting to this initiative.

For green products to become mainstream, they should first be bought at an affordable price as the rest of the other products. Consumers also need to be aware of these products which can be achieved through advertisements, and consumer education about green claims. Radical action should also be taken against companies and manufacturers who give false green claims on products in the market. Rules and regulations should be set about the green claim initiative.

The U.S. does not have a national body that oversees green certificates which makes it hard to enforce the Green Claim initiative programs (Sobha, 2008). As a result, U.S. products are less competitive in the global market. In this case, it is difficult to examine the effectiveness of green technology in the states. A body-independent body that focuses on green technology should be created to empower the Green Claim initiatives.