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Green Claims - Essay Example

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A product that makes green claims is one that is environmentally conscious and also safe, whereas the products that do not make green claims are presumed not to be environmentally safe. Due to the changes in the ecosystem there has been a rise of products making green claims…
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Green Claims
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Download file to see previous pages The consumers consider them “as not made for them but for people from high class societies” (Klutz, 2009).
According the research done by the United Nations Environmental Program in 2009, global market is not really ready for these products. This may be as a result of the consumers’ attitude towards these products. There are various false green claims being made by various companies around the world. These claims cannot be substantiate hence also misleading the consumers. On the other hand, products making green claims have turned to be a global trend where many companies in the world are adapting to this initiative.
For green products to become main stream, they should firstly be bought at an affordable price as the rest of other products. The consumers also need to be aware of these products which can be achieved through advertisements, consumer education about green claims. A radical action should also be taken on companies and manufactures who give false green claims on products in the market. Rules and regulations should be set in relation to the green claim initiative.
The U.S does not have a national body that oversees green certificates which makes it hard to enforce the Green Claim initiative programs (Sobha, 2008). As a result, U.S products are less competitive in the global market. In this case, it is difficult to examine the effectiveness of green technology in the states. A body independent body that focuses on green technology should be created to empower the Green Claim initiatives.
Klutz M. (2009). Environmentally Conscious Materials Handling: New Jersey. John Wiley & Sons, ...Download file to see next pagesRead More
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