Proposal - Essay Example

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Running Head: Research Proposal Research Proposal Table of Contents Table of Contents 2 ABSTRACT 3 INTRODUCTION 4 Research Objectives 4 Research Statement 5 LITERATURE REVIEW 5 CRM Implementation in a Saudi Arabian Organization 7 METHODOLOGY 10 Research Questions 11 Research Plan 13 REFERENCES 14 ABSTRACT The research proposal is an attempt of the research to indicate intention to conduct a qualitative research on the process of CRM implementation…
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Download file to see previous pages The proposed comprises of preliminary literature review as well that will be beneficial in creating fundamental framework before carrying out the research. Lastly, the research proposal includes methodology section that specifies selection of secondary, as well as primary research methodology that will be very effective in efficient acquisition of data. INTRODUCTION The focus on forming valuable associations with clients is not a fresh approach within the field of business. The growing competition in addition to lessening customer loyalty have created the need for applying innovative tools to facilitate businesses to do well in the competition and win customers’ loyalty by offering more modified products. Fast development within ‘information systems applications’ that allow business-client communication along with the boom of ‘internet technology’ have given companies with additional potential to manage increasing understanding obtained by clients along with the varying nature of their requirements for particular products (Finnegan & Willcocks, p. 94, 2007). Whereas, the mainstream of companies attempt to apply CRM systems, they come across the upsetting reality of the large percentage of collapse within their CRM implementations. As a reply to the need of dealing with the issue of the high failure ratio of CRM ventures, various researchers have created a range of frameworks for CRM implementation. In this regard, the proposed research is an attempt to analyze different factors related to the process of CRM implementation. Research Objectives Before carrying out research, it is very imperative that the researcher ensures clarified understanding of aims and objectives, as it is an observation that vague objectives often result in unproductive outcomes, and thus, the research proposal will now include aims and objectives of the proposed research: Identify and examine various internal and external factors that play a determining role in ensuring success of CRM implementation Inspect the level of impact of identified factors in banking institutions in Saudi Arabia Investigate the impact of identified CRM implementation factors in the case study of a two banking organizations in Saudi Arabia Recommend strategies that may ensure successful implementation of CRM in banking institutions and organizations globally, and particularly, in the corporate society of Saudi Arabia Research Statement In this regard, the researcher will focus on the following research statement to fulfill the aims and objectives of the research: “To identify and investigate the implementation of CRM in Saudi Arabia, and evaluate different factors that ensures successful ERM implementation” LITERATURE REVIEW There is a common recognition among researchers about the classification of CRM constituents. CRM involves three key constituents, which are information technology, individuals, and business traditions. The involvement of every part differs in accordance with the level of CRM implementation. Technology means computing potential that let a business to gather, arrange, save, and utilize records regarding its customer. Technology is the facilitator for CRM systems to successfully attain their goals of collecting, categorizing, and saving important information on ...Download file to see next pagesRead More
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