James Gandolfini on New Yorkers - Essay Example

?Anisa Widya Kirana – Academia Research On the box assessment May 17 Question The American Airlines Advert of “James Gandolfini on New Yorkers” Imagery is the usage of details and descriptions in order to create a sensory experience for the reader or watcher. Imagery is the elements in a literary work used to evoke mental images, not only of the visual sense, but of sensation and emotion as well. (Literary terms: imagery on wikipedia.org). From the understanding, it can be seen that using imagery on an advert gives a personal touch to the viewers; particularly, if the advert imagery uses events that are related to many people’s lives. The American Airlines Advert of “James Gandolfini on New Yorkers” has described a big picture of how busy the lives of New Yorkers. The imageries tell the viewers that New York has busy activities inside and it seems that New York is a never ending city. When you look up to the beeping taxi, it reflects how demanding the New Yorkers are. Based on my views, the advert also draws the condition of how New Yorkers want perfection in every single aspect of their lives; but the perfection they want is not always supported by comfortable situation that can make them happy. As the conclusion of the advert imagery, The American Airlines gives solution to what has been faced by the New Yorkers regarding their demand of perfection. What really makes this advert having representative imagery mostly because of the real circumstances shown; like the yellow taxi, New York City view from the landscape, and citizens` activity. Even someone who has not visited New York could feel as if he is in the city; the feeling is particularly represented by the use of black limo and yellow taxi which actually gives picture of night and day life in New York City. If imagery influences viewers to their visual assumption, advert might also need music as a part of the purpose delivered. Music is an art form whose medium is sound which has pitch that governs melody and harmony, rhythm that its associated concepts are tempo, meter, and articulation, dynamic, and the sonic qualities of timbre and texture (“music” on wikipedia.org). Analyzing the intro music on this American Airlines advert, personally I feel like entering a cozy dining place; it seems that as a customer I am treated well and be welcomed as a very important person. The music sounded for this advert is rather classical one and it releases viewers from stress feeling. It has emphasized an impact to busy lifestyle by sounding classical piano on the advert. Even though in the middle of this advert there are sounds of distraction - like when the driver yells to someone outside the car – but this advert concludes nicely at the end. As I imagine, the music used on this advert can be said like an egg; wrap well, but it is fragile and ready to pop out anytime. The cover of the egg is the intro and the end of the music played, while the content of the egg is the terrible disturbance during the middle part of the advert. Based on this analysis, it gives a philosophy drawn for the American Airlines that their service cannot be cracked easily if they keep the good work and give the best pleasure to the passengers. The American Airlines strongly make the egg on its position in comfortable refrigerator. To sum up, its music on this advert convinces the passengers not to be worried at all using their services. Imagery and music are two important parts for an advert to be published, but to convince the viewers more, language style is needed to be designed well too. For an understanding, language may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication; in which the approximate of 3000-6000 languages are spoken by humans today (“language” on wikipedia.org). Communication is a very basic importance for people to reach understanding and agreement; without communication, every single aspect in this life would not be possible to run. In this case, language is a tool to accelerate good and effective communication. Previously above, it is mentioned that there are 3000 to 6000 languages are used in today’s world. I do not think that it would be a problem for the American Airlines to make this Advertisement a successful one. It is because American uses English and as we know that English is an international language. That is the first benefit for the company in terms of language application on the Ad. They can have market all around the world. What is interesting about the language used is that it shows truly New Yorkers` thinking of their wants from this life due to satisfaction. For example, language used in sentences like “certain level of perfection is demanding” and “high-developed sense of American” really give basic picture about how people there want to be satisfied by anything they do or even pay in their lives. In the scene when the driver yells and emphasize that he is chasing to reach airport soon, the American Airlines has opportunity to promote. In this case, the advert would also represent that even though your way to airport can make you frustrated; but when you have chosen the American Airlines to fly, you do not need to worry about the service. The closing sentence of “Keep them happy” shows the company’s commitment to fulfill the New Yorkers` demand. Based on my opinion, the language implemented on this advert is simple and catchy. They do not make difficult language to understand and they also ease the viewers to once again feel the New York City, as they put “Broadway” sign as one edge to close the advert. Furthermore, when James Gandolfini mentions that he is flying American, this advert has a conclusion of “yes! The American Airlines is definitely my preference as a busy New Yorker”. Another example in the same field has been analyzed from Fly Emirates Advertisement. This advert is rather shorter in length of time, but it also has deep meaning that they send it in a nice package. From the imagery aspect, if the American Airlines shows more to a NYC`s daily busy activities, Fly Emirates describes more about togetherness. There is a scene of “holding hands” that explains about the safety by choosing this airlines. In addition, holding hands also means that the company is committed to a helpful service if people choose Fly Emirates to fly. Another imagery that represents goodness too is when the passenger and the cabin crew do smiling to each other. Smiling could give a picture of warmness and comfort by using their airlines service. Analyzing the music used on Fly Emirates Advertisement, it can be said that the music sounds more mysterious; the passengers never know the overwhelming things that might be received during the journey with them. The American Airlines put a promising service through its music on the advert, while Fly Emirates chooses to make the passengers be curious about them. Furthermore, if the language style is also compared to one another, both of them are totally different. The American Airlines Advert chooses to be straight and uses direct sentences which are represented by actors. On the other hand, Fly Emirates Advertisement only puts sentences on the screen that said “When was the last time you did something for the first time?”. The American Airlines chooses to get people’s heart by using daily language occurred, but Fly Emirates asks people to think. A thinking that is basically promoting that Fly Emirates never stops to give you a new journey experience even though you have flown with them for thousand times. It can also be seen from the closing of the Ad in which they make new route from Glasgow to Dubai. Overall, either The American Airlines or Fly Emirates have done great job to promote the company’s commitment of their maximum services. Bibliography Question 1: The American Airlines Advert of “James Gandolfini on New Yorkers” Wikipedia The Free Encyclopedia. Music. Wikimedia Foundation, Inc. Web, 17 May 2011. < http://en.wikipedia.org/wiki/Music>. Wikipedia The Free Encyclopedia. Imagery. Wikimedia Foundation, Inc. Web, 17 May 2011. . Wikipedia The Free Encyclopedia. Language. Wikimedia Foundation, Inc. Web, 17 May 2011. < http://en.wikipedia.org/wiki/Language>. You tube advertisement video. Fly Emirates Advertisement. Web, May 17 2011. You tube advertisement video. The American Airlines Advert “James Gandolfini on New Yorkers. Web, May 17 2011.< http://www.youtube.com/watch?v=4p7xuYc-RjY>. Question 2: Derren Brown; In Your Mind and Mind Control Derren Brown (born: Derren Victor Brown) is a British illusionist who was born 27 February 1971. He is not only an illusionist, he is also a mentalist, painter, writer and sceptic. He is well known for his appearance in television and stage performances. Some of his famous shows in titled Trick of the Mind and Trick or Treat. In year 2000, Derren had his first broadcast show called “Derren Brown: Mind Control”. He is increasingly becoming famous for his “mind-reading” act. He has written books for magician as well as the general public (“Derren Brown” on wikipedia.org.). His profession as an illusionist mostly makes me curious to analyse from two point of views; they are the language and imagery factors. This essay will discuss more of those both sides about Derren Brown and his shows. First of all, I have to say that Derren Brown can be a great illusionist since he has acceptable personality, especially when he deals with new people. As I have observed so far, Derren has firm language of his own. Firm language here is about his capability to communicate well; he is full of confidence, he speaks convincingly, static and stable, plus he does not make long pause on his communication with others. He surely has the talent because it seems that people follow his instructions without look like they are hypnotized. For this essay analysis, I have chosen one of Derren`s episodes of “Colour Blind”. In Colour Blind, Derren met Shannon and her two friends in Las Vegas – Nevada. There, Shannon was his victim target. Visually and verbally, Derren combined his abilities to put influence on new people. He came after Shannon just like closed friends with direct topic. The topic he chose was not too personal, so that was why it was easy for him to mingle with them. Once again, his ability in communication by using his firm language appearance got him into deeper conversation. Shannon did not realize that since the first time she talked to Derren, Derren has started his imagery trick. Derren played out with his hands gesture, and touching Shannon`s shoulders softly. He kept talking firmly so Shannon did not know and she had become a part of this trick show. Derren used language about convincing, even though topic of `what do you really want in your life` and guessing colours of four cards were two different ideas. Derren kept repeating his gestures of touching Shannon`s shoulders and she suddenly got into his “mind-playing”. What was funny that Shannon suddenly became blind to define colours; she mentioned yellow as orange and other wrong assumptions. From this episode, it can be observed that Derren has power of communication by using firm language which is very convincing and he mixed it with soft touch to put the trick on victim. One thing that is interesting on Colour Blind episode is when Derren mentioned one word that I think it was the key word. He kept mentioning “Solid”, and I think it made Shannon digested the word as if everything Derren said was true. What Derren presents in that episode is certainly can be seen in another more “normal” television because he did not show a full ornament show. As I have analyzed that he tried to maximize what he faced and only used his abilities in communication; both with language and imagery. Just by using those two factors, Derren has got the chance to manipulate his victim. He is a true illusionist, he does not use complicated equipments to make his show, while he is more to be communicative illusionist. Another example, I took one of his episodes in titled “Derren Brown: Illusion”. On that episode he asked the viewers to play card with imagination. The viewers only needed to follow his instructions until when those had finished, suddenly he really got the card that most viewers might think. Once again, his body gestures – especially his hands – could be the main point why he was able to make his trick. As we followed his gestures, we became in full concentration. Perhaps he did it to ensure the viewers to stay put. After that, he started to fill us with instructions. And again, his firm language ability could hypnotize us to keep listening on him. In my point of view as viewer, he has succeeded to help people who cannot concentrate well. Watching his episodes can be a therapy to increase our mind capability. In this case, we can learn a lot by watching him. It is also an exercise to our mind. To sum up, Derren Brown has shown different way to educate and entertain people. He has proven that the power of communication and gesture can be maximized better. I think we should learn from him to be well-acceptable through proper communication. Bibliography Question 2: Derren Brown; In Your Mind and Mind Control Wikipedia The Free Encyclopedia. Derren Brown. Wikimedia Foundation, Inc. Web, 17 May 2011. < http://en.wikipedia.org/wiki/Derren_Brown>. You tube video. Derren Brown: Colour Blind. Web, May 17 2011. < http://www.youtube.com/watch?v=UdlItEIj8bg>. You tube video. Derren Brown: Illusion. Web, May 17 2011. < http://www.youtube.com/watch?v=ZLUJyJF_wKU&feature=related>. Read More