StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

International Business - Essay Example

Comments (0) Cite this document
Summary
International Business Strategy – British Airways Abstract British Airways is one of the world’s leading airlines and it has been on an apparent roller coaster with highs and lows since its privation in 1987. The airline has always been a strong supporter of the process of globalization and has tried to exploit the opportunities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
International Business
Read TextPreview

Extract of sample "International Business"

Download file to see previous pages The Indian FDI policy allows 100 percent under the automatic route for Greenfield projects. British Airways, due to the options available for investment in India, aims to devise strategic framework to enter the Indian market. Introduction International business is different from domestic or national business operations and management. Conducting business in different countries requires strategic thinking from the management of the company. There is a greater difficulty in performing the functions effectively and integrating them to serve organizational objectives (Aswathappa, 2010). According to Johnson and Turner (2009) the essence of international business is based on the firm undertaking and dealing with the consequences of international diversity which is mainly driven by globalization of markets, firms following customers, the desire to overcome limitations of the home market, exploitation of differences between countries and regions based on culture, regulation and specific economic factors. Katsioloudes and Hadjidakis (2007) mention that laws, cultures and economic conditions differ within countries which are usually less marked that those among various countries. It is further stated that polices in most of the countries vary altering the decision of the company to operate in a particular country. Internationalization of business has benefited many organizations like TCS, Asian Paints, GE, Hewlett Packard and many more (Aswathappa, 2010). Moreover globalization has also led to the internationalization of business breaking the national boundaries allowing foreign companies to operate in their backyard. Underpinning the importance expanding its business operations, British Airways (BA) is planning to initiate business operations in India and other Far East countries in view of the increasing traffic, population and FDI policies. This paper analyses the opportunities and examine other factors for expansion strategy of British Airways. British Airways British Airways is one of the world’s leading airlines and it has been on an apparent roller coaster with highs and lows since its privation in 1987. The airline has always been a strong supporter of the process of globalization and has tried to exploit the opportunities (Homer and Swarbrooke, 2004). BA aims to serve existing routes and markets, to identify new opportunities for branded services and products and to ensure its freedom to compete in world markets, all being undertaken in such a manner as to meet the paramount and subsidiary objectives (www.britishairways.com). British Airways operates a fleet of over 243 aircraft to around 140 destinations in 75 countries catering over 35 million passengers in 2006 (National Audit Office, Great Britain, 2007). Since its merger with Iberia, Willie Walsh, CEO of British Airways declared of examining the possibility of entering the Indian and Far Eastern markets. Therefore the paper examines the internationalization strategies by evaluating the cultural and sociological impact on the staff in context of India. Internationalization Strategies Jansson (2008) mentions that multinational corporation’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Business Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1422192-international-business
(International Business Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/environmental-studies/1422192-international-business.
“International Business Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/environmental-studies/1422192-international-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Business

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

Potential Benefits of International Trade

... Content Outline I. Introduction (a) Definition (b) Background II. The Reason Why Countries Take Part in International Trade (a) Major Commodities in Today’s International Trade and Economic Gains Arising From it (b) Reasons Compelling Countries to Place Restrictions in International Trade III. Conclusion I. Introduction (a) Definition The expression international trade refers to an exchange of commodities across boundaries of nations. Two major terms are used to describe international trade (that’s imports and exports). Imports are services and goods bought from other countries while exports are the services and goods sold to nations or individuals of foreign countries. (b) Background It’s estimated that the international business...
6 Pages(1500 words)Coursework

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Business Etquette for Business Communications Course

Who wants to give a guess? How about you (pointing at someone in the audience), yes, what is your name? Adam? What do you think, Adam – Money, Machines, Management, and Manpower? Why do you think so? And how about you, ma’am (someone else in the audience) – do you agree with him?

I think we are all in agreement: you could have Money, Machines and Management, but without Manpower, you cannot have a business. And unless you have good Manpower working well together, you cannot have a successful business.

Do people work well together naturally? Those of you who are familiar with office politics will say, “Of course not!” You are right: left to themselves, few people work well toget...
7 Pages(1750 words)Speech or Presentation

International Law: Child Soldiers

Using children to fight wars is not only morally abhorrent but very bad very the physical and mental health of the children in question. That is in part why a series of international laws and treaties have come into effect to try to deal with this scourge. But the issue is more complicated than that. While child soldiers are victims of war crimes, they too can also perpetrate serious breaches of the law of armed conflict. Under normal circumstances, individuals who commit such acts, be they combatants or not,2 would be vulnerable to prosecution. However, because children in such situations are victims as well as perpetrators and because of the special protections afforded to children under international law, many have questioned w...
8 Pages(2000 words)Case Study

International Affairs v. Liberalism

As a matter of fact, Hoffman’s statement that “international affairs is the nemesis of liberalism” has a grain of truth in it and this is especially so after the 9/11 incident.
There are two schools of thought or perspectives that are used to view international affairs: liberalism and realism. The study of these two perspectives is significant to the idea posed by Stanley Hoffman because they determine the reasons why international affairs, according to him, does not only see eye-to-eye with liberalism but seems to stand on the opposing side of it.
Liberalism can be defined as having four elements: citizens; the legislature; property rights, and; a market-driven economy (Dunne 186). Realism, on the othe...
6 Pages(1500 words)Assignment

Business Plan Real Estate Agency

re representing our company as their business consultants and our responsibilities are limited to the knowledge of the client’s business and information provided by the client.
The company Of-Fit has been operating as office supplies and equipment supplier since 1998. Their corporate office is in Aberdeen and it has excellent industry relations. The company is a sole proprietorship and its owner is Mr. Andrew Schwatz who has been working in the industry for more than 20 years. The company current staff is 8 and its revenues are £115,690 and £156,178 in 2008. The company aims to expand its operations in other business areas and regions of the UK.
The detailed business plan developed for this report incor...
12 Pages(3000 words)Business Plan

Business Sustainability and Society: Coca-Cola Company

.... Cambridge University Press. Flex news. (2008). “Study: Coca-Colas India Water Usage Good, Could Improve.” Flex News. Retrieved on February 09, 2010: http://www.flex-news-food.com/pages/13504/Coca/India/studycoca-colas-india-water-usage-good-improve-dj.html Furrow, Dwight. (2005). Ethics. Continuum International Publishing Group. Hoffman, Andrew. (2006). “Coca-Cola learns a tough lesson about corporate sustainability.” Grist. Retrieved on February 09, 2010: http://www.grist.org/article/hoffman1/ Johnson, Craig E. (2008). Meeting the Ethical Challenges of Leadership. Sage Publications. Kolb, Robert (2007). Encyclopedia of Business Ethics and Society. Sage Publications. MarketLine. (2005). “Coca-Cola: international ethics could mean...
10 Pages(2500 words)Case Study

International Business: World Economic Forum and Davos 2010

... sense power consumption and power quality. A modest sheet of paper, 50,000 thinner than human hair, when stacked, nets a material 500 times stronger than steel and is changing the way airplanes, automobiles and electronics are made (Alpern, 2009). International Technological collaborations are taking place in the form of strategic alliances, joint ventures and intimate supplier-producer relationships. Such collaborations include activities such as joint development agreements, technology sharing and R&D contracts amongst others (Rycroft, 2002). ICT has pervaded every aspect of business and today the value chain depends on the use of technology to link the customers and suppliers. In the current dynamic and global markets, technology...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International Business for FREE!

Contact Us