Organization and Transformation - Essay Example

Introduction
Major impacts have been more visible in the case of SMEs while the airline industry has demonstrated significant changes among the large enterprises (Organisation for Economic Co-operation and Development, 1997, p.286). On the other hand, the dark side of globalization has given rise to exploitation, terrorism, refugees, and the like. The rate with which the changes have been taking place has been outpacing peoples’ abilities to catch up with the change. Organizations people rely on, for meeting their regular needs and wants have been demonstrating rapid and dramatic changes. Such changes are being incorporated in terms of the organization's strategies, structures, systems, boundaries, and also organizational expectations from their managers and staff. The concept of change management gains relevance in the context of an organizational setting. Managers and leaders must understand the reasons why change takes place, the way changes happen, and the things that are required to be done for making the change more acceptable and welcoming (Cameron & Green, 2004, p.2).

The Case
Canada’s Bombardier was established in the year 1942 and was initially involved in the making of snowmobiles and various other similar equipment. However, the focus has now shifted toward the manufacturing of airplanes and trains. In fact, the company has evolved as the leader in the manufacturer of trains and takes the number three position in the manufacturing of civil aircraft (Simpson, 2011). Even amidst the economic downturn the company’s stock prices and revenues have remained at a high level. This demonstrates the success the company has been able to achieve which has acted as a shield against the external shocks in the economy and helped it to stand high when most other companies were incurring losses. Over the recent past, it has also been able to boost its level of investments which reflects through its designing a completely new airplane, which is called the CSeries.

The special benefit that this design provides is that it is characterized by lower emissions and incurs lesser costs in comparison to the remaining airplanes. Pierre Beaudoin, who has been the CEO and President of the company since the year 2008, has attributed the resilience of the company significantly to its present culture. Beaudoin is known for taking the initiative of completely changing the culture of the organization and making a complete transformation of the way the company operated and functioned in the industry. He had done this being the president of Bombardier Aerospace. The transformation was primarily in the form of changing the company which was driven by engineering and manufacturing goals and also has in-depth cultural divisions that which was completely focused on its customers, an immensely engaged workforce, and continuous improvement. An interview conducted with Beaudoin reveals how he was able to make the transformation in the company by persuading his engineers towards pursuing soft goals rather than hard goals.