Internet, software piracy - Essay Example

He has been induced to look at the ad offering instead of carrying on his normal surfing activity. The normal trajectory of events has been affected. THE ETHICAL DILEMMAS ASSOCIATED WITH THIS There are many ethical dilemmas associated with advertising on the Web. One group of advocates wanted to keep the Web free of advertising, but it’s too late for that now. Secondly, you will notice that most if not all activity on the web is about selling products and services anyway (www.ehow.com). As to whether or not it would be a correct practice to use an ad on a page to index that page in a search, I think that it would be very unethical especially if the ad pertained to one of your clients who had agreed to advertise on that page.

Proper permission needs to be taken from clients before using their ads in such a manner. The client would not think of you very highly because he has paid you to put his ad on that page in the hopes of generating business for him, not you. It shows lack of professionalism on your part. In any case, if the client removed the ad from the web page at some later date, it would mean that the link would have to go too. Now about web page authors who add invisible tags to increase the visibility of their page in search results, you can do this be inputting the following code in HTML: TextHere.

There is a debate going on as to whether this is a good practice or whether it can be harmful for PR and Google rankings, SEO etc. Some say it causes no harm while others opine it can affect your ranking adversely. One example I have found on the Internet is at the site http://stommepoes.jobva.nl/guis2.html. One way to hide the link is to give it the same color as the background. References Torrie, C. How to Advertise on the Internet successfully. Accessed on 21 April 2011 at