Disney consultancy pitch - Essay Example

Holistic stimulus and improvement package would definitely invigorate the revenue streams of DP and make it a more attractive and sought after destination for people of all age groups. Thus, these could leverage DP’s efforts in capturing more market share and attaining competitive growth prospects. “Entertainment value is but one reason to adopt your young ones to Disneyland” (Shakeerajanejackson, 2011). The salient aspects of the consultancy pitch will include: a. A complete remodeling and restructuring of the Disneyland Model: “Disneyland Paris opened on 12 April 1992” (Financial arrangements relating to Tokyo Disneyland, Disneyland Paris and Hong Kong Disneyland, 2009).

It is now almost ten years old and needs a facelift. With an estimated budgetary allocation of ?500,000, it is proposed to upgrade present facilities in this theme/amusement park and add new, innovative themes that are favorites in other parks in Europe and America. Thus, it would also be necessary to visit other theme parks in several counties and decide the kind of changes that would be necessary for attracting more customers and augmenting the revenues in future. b. Advertising: Perhaps there is a need for DP to embark on a strong TV and internet advertisement campaign to gain greater visibility for its public offerings,“as well as the exciting developments and details of all our forthcoming events” (Need something, n.d). They may also consider the strategy of using social networking to promote their brand.

Aggressive marketing will provide them the necessary thrust in attracting different customer segments. Thus, it would be necessary to envision new attractions in the theme and amusement park and begin intensive online and TV publicity campaigns. The costs involved in major advertising would be around ?100,000. c. Special and seasonal offers: Disney needs to think about bringing more uniqueness in their brand, to differentiate DP from other theme and amusement parks of its genre. For achieving this, it is first necessary to make it affordable for all sections of people.

Thus, floating a program like “affordable holidays” campaign which will appeal to customers. (Disneyland Paris is going to host the Disney Olympics games in 2011 France, 2011). They can also consider special offers in terms of concessional ticket rates, which could induce more people to visit the park. This would not only augment ticket sales but could also augur well for other related businesses like footstalls, special amusement facilities and so on.”Disneyland Resort Paris is open every day of the year.

Opening times vary according to season. The Parks may also stay open later for special seasonal events” (Need something, n.d). The perceived losses that could occur due to special offers could be offset by a budget allocation of ?100,000 in this area. However, detailed research needs to be carried out as to whether cost benefits could arise due to special offers and whether this could be sustained on long term basis. There is a section of customers who are not tempted, however low the prices may be.

Besides, it is also necessary to ensure that special offers do not overrun their budget estimates. d. Improving remuneration packages to employees and work environment: Meredith Belbin has been a major exponent of Team Role Theory. This theory enables “better understanding of the roles played by team members and how team