Planning for the 2012 Olympics: The Details - Essay Example

?Introduction The London Olympics of is one that is providing new opportunities and threats for those organizing the main prospects. The business decision making that is involved is one which has to identify the various problems which may arise while finding the best opportunities to begin growing the business needed. The opportunities available will leave an overall impression on those who are involved in the Olympics and will create a different approach that can be used for the businesses interested in participating. At the same time, there is the ability to create a stronger economic approach within the businesses that are used. If this isn’t used effectively, then the opposite response will be given and won’t provide the right impression while leaving a bad image that is within the economy. Planning and Delivery of London Olympics 2012 The process used for planning and delivery of the London Olympics for 2012 began with the concept of supply chain opportunities through the concept of Compete For. This allowed potential suppliers to work within the London Olympics 2012 while finding the most qualified for the atmosphere that was a part of the business. By offering contract opportunities, there was not only the ability to select those that fit with the atmosphere, but also to balance out the competition among businesses interested in being a part of the games. This allowed equal opportunity among suppliers and vendors and ensured that those who were working could balance the supply chain needed (Compete For, 2011). The concept of Compete For was furthered by the paper, electrical goods, furniture, nails, steel, radio systems, cleaning contracts and other vendor opportunities. The goods are divided by the vendors that are needed and the pending contracts that haven’t been fulfilled. There are also options for small to large restrictions and the ability for different nationalities to be a part of the supply and demand as a part of the London Olympics. This particular approach is one that is able to create even more opportunities as a part of the Olympics. To advertise this, there is the focus on creating opportunity through the various vendors while focusing on providing opportunity to those participating in the London Olympics of 2012 (Compete For, 2011). The approach which has been taken with this is one that is not only providing the main committee with the ability to create a response, but also allows the businesses to advertise for more vendors. Those who are invited to working in the London Olympics 2012 also have the capacity of moving into the games. This is combined with the ability to advertise for other vendors by connecting to the area where vendors are needed. This allows other vendors to come in and provide more opportunities to those who are working into an online presence. The other vendors then have the ability to spread the word of working for the London Olympics 2012 while providing more that are looking into the same opportunities. This allows the committee to find a combination of vendors while offering various options that are a part of the business. The options that are available allow the marketing to work with the London Olympics while having advertising from other businesses that show they are selected as a part of the committee. They can then add in PR, opportunities for their business and show that they are offering high end services. The second process is with a celebration that was given to introduce the London Olympics 2012. The UK wide celebration was an annual event that was held to show the choosing of being a part of the chosen city. Creating this as a kick off event was then able to create a different association with being a part of the Olympics. By doing this there is the ability to create a specific alternative to working within the Olympics while showing that the businesses could submit their plans and work within the committee. This provided a specific way to create an approach to advertising the business while getting response from PR, businesses and those who were interested in the event. More important, the businesses that recognized this specific tactic were able to take note of the way that the committee was expecting to find the businesses and what was expected with the event. By doing this, there was a way to create the necessary response and to get into the Olympics with the right approach. Vendors at this point understood how to get the contracts and how the equal opportunity methods would work in being a part of the Olympics (Get Involved, 2011). The third method which was used was through the business network and business exchange that was set up for the London Olympics 2012. This includes a set of online and offline marketing techniques that are being used for showing individuals how to grow their business and to work with the Olympics. The technical portal shows articles, news, multimedia and parts of the events that are going to be available. This is combined with opportunities for businesses and what many can expect with this event. The ideology is to create a sense of hype around the event and to begin a buzz that spreads the marketing word in the appropriate manner. The main concept is to show that it will generate the economy and will help to enhance the social aspects of London, specifically because of where the event is being held. By showing businesses that they want to be incorporated with this plan, there is the ability to change the approach while altering the understanding of the Olympics. The business network built within this then adds into the information available which provides better insight into what is occurring (BX, 2011). The concept of developing business opportunities through the network is now leading to a competitive atmosphere not only for the Olympics, but also businesses that are given the contracts. The development of the network and the information which is continuously being given has allowed the PR to continue to revolve around the London Olympics 2012. This is combined with many that are taking note of who the suppliers are for the Olympics and who is winning the competition for becoming vendors as a part of the official sponsorship. As this continues, businesses are able to take part in a Olympic like competition through the information and networks while showing the targets and other prospects that are offering more for other businesses. This is not only advertising for business opportunities, but is allowing those who are interested in the business prospects to have an idea of the brand with a positive reaction (Ruddick, 2011). Benefits and Limitations The benefits of the technique of creating a vendor competitive approach is based first on the ability to get more businesses involved. This is combined with the positive effects of using word of mouth to get more vendors and to gain interest at a global level for the 2012 Olympics. More important, this provides a sense of diversity with the approach while allowing those interested in the event to be a part of the business options in a different manner. The vendors are able to market for the London Olympics of 2012 while making sure that there are consistent supplies and value added services that will help with the economic stability that is occurring. The limitations with this particular option are with finding businesses that can come to the Olympics and supply enough needed. There aren’t limitations that are associated with the size of the vendors and the services offered by the businesses. For the committee, this makes organizing and finding the right selections differently. More important, the businesses that are associated with the Olympics have to keep track of their own organization while making sure the vendors and suppliers match specific needs. The question of value that is a part of the ability to move into the business then becomes a limitation that is associated with the committee and the way capacity that the different vendors have to create the right value added services. The second concept of holding the annual celebration is one that also has several benefits. This allows the word of mouth advertising, PR and other concepts to have a large amount of advertising nationwide and throughout the world. This is combined with benefits that are a part of holding an event before the Olympics to begin to stimulate the economy and to show that working as a vendor in the Olympics is one that is of worthy notice. This initial interest is one that businesses can easily look into while showing the combination of quality and services which can be provided for those that are associated with the Olympics. The main problem with the celebration is based on the overall approach of the Olympics committee. Currently, there is the desire to have international businesses and equal opportunity as a part of the vendors which can come. The celebration is limited specifically by the concepts available within the nation as well as the slow gaining interest that occurs afterward. The celebration also may not show that the vendors are able to supply different opportunities if they are outside of the UK. More important, the celebration only occurs once before the Olympics. This makes it difficult for the PR and the information to continue moving forward and to create the right interest of businesses who may not think the celebration is part of looking for businesses that can provide services at the Olympics. The third benefit is from the business network and exchange that is giving information to vendors. Businesses advertising to other businesses can provide more insight to those that are interested in the Olympics but aren’t sure if the means are available to work as a part of the committee. The information is able to peak interest and provides more insight into those that are looking into growing and developing their network exchange. By doing this, there is the ability to create a stronger presence and to show that businesses and vendors want to be a part of the main orientation. The use of information, combined with the social influences, can then create a stronger opportunity for those that are working to providing options to vendors. While this may benefit those who are working toward being a part of the businesses, there are also limitations in what is offered. The business network may create appearances from businesses that don’t invite other vendors to be a part of the Olympics. Negative reactions, the use of social media and the understanding that the opportunity is limited might be a part of the message instead of creating a clear concept associated with the Olympics. Not having the right information or creating an association that is conducive to specific types of businesses then creates limitations in what can be offered for the online and offline marketing (Think London, 2011). Along with this limitation are some overall difficulties associated with businesses involved with the London Olympics of 2012. Part of this is associated with the cultural differences and limited options for businesses going to London for the Olympics. A tactic that the committee used was to create a competition for different businesses and vendors. However, this means that businesses will have to travel and may have limitations with either funding or with the cultural understanding of how the Olympics can meet the demands needed. The Olympics was able to use the celebration as a way of combating this. However, other cultural misperceptions and unknowns in terms of profit and going into a different region for the Olympics may create a division with the ability for businesses to practically work into their prospects for being a part of the celebration in 2012 (London Flame, 2011). The main concepts that have been used by the London Olympics 2012 committee are also expecting benefits and gaps because of the challenges of place by London. The main concept used is one which has been developed with the desire to uplift an economy that is in a poorer section of London, the Thames Gateway. The main ideal is to stimulate economic growth and business development. This creates several complications because of the place as well as the conditions of the businesses that are there. Furthermore, those who are invited to be vendors may be hesitant because of location. There may also be questions with the location and the security of the area as well as whether the Olympics can provide the correct opportunity for those that are working at different levels to change the atmosphere before the Olympics takes place. The challenges for businesses is based on the impression given; however, this also introduces more opportunities for local businesses as well as those coming in for the Olympics (Gateway, 2010). Conclusion The concepts with the London Olympics committee for 2012 are providing businesses with more alternatives for being a part of the international event. The different tactics of online portals, overall celebrations and the application of PR by using other vendors is one that is designed to attract individuals from an international level. While the prospects are continuing to gain PR and advertising, there are also gaps in understanding the capabilities for going, profit making opportunities and whether the vendors can participate in the Olympics. Changing the communication from the Olympics while altering the business decision making policies from those who are interested in going to the Olympics may create a better response while ensuring that equal opportunity from various vendors is offered. References BX. (2011). London Olympics 2012. Business Exchange. Retrieved from: http://bx.businessweek.com/london-olympics-2012/. Compete For. (2011). London Olympics 2012. Retrieved from: http://www.finpro.fi/en-US/Programs/Sport+Event+2012/. Gateway, Thames. (2010). “London Olympics 2012 Business Opportunities and Benefits.” Thames Gateway. Get Involved. (2011). Get Involved. Retrieved from: www.london2012.com. London Flame. (2011). “Is Your Business Ready for London Olympics 2012?” Retrieved from: http://www.redswhitesandblacks.com/blog/entry/1238491/is-your-business-ready-for-london-olympics-2012. Ruddick, Graham. (2011). London 2011: Heineken to Supply Lager for Olympics. The Telegraph. Retrieved from: http://www.telegraph.co.uk/finance/london-olympics-business/8301986/London-2012-Heineken-to-supply-lager-for-Olympics.html. Think London. (2011). “London’s 2012 Olympic and Paralympic Games is a Project Worth 9.3 Billion – Be a Part of It.” Retrieved from: http://www.thinklondon.com/london2012/. Read More