Nobody downloaded yet

STRATEGIC MANAGEMENT - Essay Example

Comments (0) Cite this document
Summary
Strategic Management Executive Summary The study is related to the McDonald’s business operations and strategies that have been implemented during the development phase of McDonald’s. The focus has been upon the period when Jim Cantalupo was the CEO of McDonald’s…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
STRATEGIC MANAGEMENT
Read TextPreview

Extract of sample "STRATEGIC MANAGEMENT"

Download file to see previous pages Table of Contents Executive Summary 2 Introduction 4 During CEO Jim Cantalupo Management 4 Strategic Vision 4 Core Competences 5 Competitive Advantage 5 Resources Used 6 Successful Management Strategy and the Reasons and Elements of Jim Cantalupo’s Strategy 6 After CEO Jim Cantalupo Management 9 The New Strategic Approach McKinsey’s 7-S Framework 9 New Strategic Approaches through the Application of Ansoff Growth Matrix 13 Conclusion 16 References 17 Bibliography 20 Introduction McDonald’s has been operating in the US market for many years and has grown internationally by establishing its brand value in the world. There were various challenges during the development phase of the company and there were problems related to business strategies implementation in expanding the stores of McDonald’s. The study reflects the business strategy that was implemented by CEO Jim Cantalupo during his tenure in McDonald’s. During CEO Jim Cantalupo Management Strategic Vision Strategic vision of a company is the representation of the core values, beliefs and philosophies (Air University, 2010). Jim Cantalupo’s strategic vision was upon developing new customers and not increasing the numbers of the restaurants. Since the market was focused upon targeting the competitors’ customers, he concentrated upon new customers. Jim Cantalupo’s vision was upon offering healthier food. For existing customers, his vision was to enhance the level of service with hygienic environment and commitment to deliver service within stipulated time. His vision was upon innovation and introduced new products for all categories of customers. Core Competences Core competencies are the unique attitude, skills, knowledge and behaviour that contribute to excellence (University of Nebraska–Lincoln, 2002). McDonald’s core competence is in its operations and infrastructures. The organisation is competent for production and timely delivery of affordable foodstuffs to wide range of customers. The company has developed its core competency through low cost foodstuffs, high speed service and consistent quality strategy. These factors influence the customers to be attracted and being loyal towards the company. The core competency of the company is supported through its brand image, relationship between customers and suppliers, strong financial resources, market leadership and product value (Zamarripa & Wylie, 2000). Competitive Advantage According to Investopedia, “The advantage that a firm has over its competitors assisting in generating margins and sales and retaining customers than its competitors is firm’s competitive advantage” (Investopedia, 2010). McDonald’s competitive advantage is gained in the industry of fast food restaurants. The company’s innovative menu and introduction of wide range of foodstuffs have made the company gain competitive advantage over others. The food is affordable and value for money offerings aid in retaining the customers. Its franchisee based model has been able to strengthen its financial position and played a significant part in their global expansion. It is a ‘penny profit’ business but still with hard work, it has been successful. Through the global presence, economies of scale operations have led McDonald’s to gain competitive advantage over others in national and international markets. Resources Used ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“STRATEGIC MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1408102-strategic-management
(STRATEGIC MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/environmental-studies/1408102-strategic-management.
“STRATEGIC MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/environmental-studies/1408102-strategic-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF STRATEGIC MANAGEMENT

Strategic management

...? Strategic Management College: Question one a) Yes, cooperation in a finitely repeated game can be sustained in a sub-game perfect Nash equilibrium, for instance, if the stage game has many Nash equilibria, if uncertainty about players’ preference exists, or if the number of times to be played is not common knowledge (Norman, 2011). In addition, when players have other regarding preferences, cooperation can be sustained. b) No, every Nash equilibrium is not sub-game perfect in an extensive form game, but the other way round. Nash equilibrium is a sub-game perfect if its restriction to every sub-game is Nash equilibrium of the sub-game. This is because every finite extensive form game contains at least a...
6 Pages(1500 words)Essay

Strategic management

...?Strategic Management Table of Contents Table of Contents 2 Introduction 3 Overview of British Airways and Its Success Story 3 Analysis of British Airways 4 PESTLE Analysis 5 Porter’s Five Forces Model 7 Value Chain 9 Evaluation of Business Strategy 12 Porter’s Generic strategies 12 Recommendations 13 Conclusion 14 References 15 Bibliography 17 Appendices 18 Introduction Overview of British Airways and Its Success Story British Airways is one of the leading British airline companies, which was established in the year 1971. British Airways is a full service international airline of the United Kingdom. The head office of British Airways is located in Waterside of Harmondsworth of England. British Airways...
14 Pages(3500 words)Essay

Strategic Management

...Strategic Management PART A The ment is quite true and encompasses most of the activities of corporate governance. Corporate governance is indeed an internal system of rules and regulations meant to fulfill the needs of the shareholders and the stakeholders. However, corporate governance is also depended greatly on the external environment in order for the development of the rules that are made in view of the existing rules and the strategic position of the company. The given statement does not take into account the fact that the strategy of the organization impacts the development of corporate governance. The existing laws and regulations have to be followed by the organization and the...
3 Pages(750 words)Assignment

Strategic Management

... Strategic Management Question 1(i) Structural characteristics of the TV manufacturing industry from the point of view of the Five Competitive Forces (Porter) framework Threat of New Entrants Low Rivalry Moderate Bargaining Power of Suppliers Moderate Bargaining Power of Buyers Moderate Threat of Substitutes High Source: (Marconi, 2010). Question 1(ii) Sony Strategy Using the Resource-Based View of the Firm Framework The resource-based view is quite significant in comprehending how to make use of the capabilities of the firm so that it can accomplish sustainable competitive benefit. It comprises tangible resources, intangible resources as well as human resources. The strategies implemented by Sony will...
6 Pages(1500 words)Case Study

Strategic Management

...? The aspect to establish competitive management is placed in the desire to articulate new measures to be appliedin the advertising venture. Products presets variable challenges and behavioural traits within the market, and their impact on consumers depend on the nature of the establishment. The strategy applied in presenting the product to the market affects the results gained within the established platform and the need to apply marketing ventures to retain a consumer trend. With the theories of marketing strategies implemented within the environment, there may be measures presented to determine the progress of the company. Basing the argument of first mover and late mover’s theories, this paper issues the careful presentation... on the...
5 Pages(1250 words)Essay

STRATEGIC MANAGEMENT

.... Managing E-commerce in Business. Juta and Company Ltd. Botten, N. 2009. Enterprise Strategy: Strategic Level. Elsevier. Dave, C. 2008. E-Business and E-Commerce Management. Pearson Education. Epstein, M.J. 2004. Implementing Ecommerce Strategies. Greenwood Publishing Group. Goi, C.L. 2005. Marketing Mix: A Review of ‘P’ [online]. Available at http://www.arraydev.com/commerce/JIBC/2005-08/goi.htm [Accessed on: 31 July 2012]. Heinemann, G. and Schwarzl, C. 2010. New Online Retailing: Innovation and Transformation. Springer. Hills, C. and Jones, G. 2009. Strategic Management Theory: An Integrated Approach. Cengage Learning. Hoffman, D.L. and Novak, T. “How...
24 Pages(6000 words)Essay

Strategic Management

...?Strategic Management Table of Contents Introduction 3 Broadcasting Business of TNC 4 Question 6 Generic Strategy of News Corporation 6 Other Strategies Applied by News Corporation: Diversification through Acquisition 8 Question 2 9 Reasons behind Diversification Strategy 9 Advantages of Diversification 10 Disadvantages of Diversification 10 Conclusion 11 References 12 Introduction News Corporation is an international media company. They operate in several business areas such as television, cable network, direct broadcast satellite, magazines, newspapers, book publishing and films. The company operates over 25 TV stations. It is one of the leading publishers of English newspaper in the world. Few major...
7 Pages(1750 words)Assignment

Strategic Management

...?Strategic Management “Argos” analysis” A brief of the organization Argos, one of the largest general merchandise retailers of the UnitedKingdom was founded in 1973 (Argos Website, n.d.). Today, this company is a multi-channel retailing organization, selling general merchandise and products for the home from over 700 stores throughout the United Kingdom and Republic of Ireland, online and over the telephone (Argos website, n.d.). Being a part of the Home Retail Group, the market leader in the home and general merchandise market, Argos serves over 130 million customers a year through its stores and takes 26% of sales through the internet channel alone (Argos website, n.d.). Large customer bases across the...
12 Pages(3000 words)Assignment

Strategic management

...through limited capacity in the emergency room as well as the lack of adapting new technologies have made it relatively difficult for the hospital to keep pace with the larger hospitals. Recruiting and retaining skilled physicians as well as nursing staff at relatively affordable cost was another operational issue faced by hospital. Due to the structural changes in the healthcare industry overall availability of the physicians declined due to reduction in their wages. It is also important to note that the increasing influence of the managed care organizations is also sited as one of the operational issues faced by EMC. The overall influence of the managed care therefore is forcing the hospitals to offer...
3 Pages(750 words)Article

Strategic management

...Running Head: STRATEGIC MANAGEMENT Strategic Management Univesity Part I: SWOT Analysis for S&W and Makatume Themission is the organization's reason for being. It defines what the company has set out to do. It is broken down into objectives or concrete goals that the company has to reach in order to accomplish its mission. Each goal needs a strategy and a strategic plan for implementing and evaluating the level of accomplishment of the plan. In order to make the strategic plan, a study of both internal and external environments need to be conducted to define the company's strengths which can be used to achieve the objectives, take...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic STRATEGIC MANAGEMENT for FREE!

Contact Us